Sr Strategic Marketing Manager

Acelity Miami , FL 33196

Posted 6 months ago

Job Description:


Sr. Strategic Manager, Acute

Reports directly to

Sr. Group Manager, Marketing, Americas Acute


Staff Reporting to Position


April 2019


Reporting to, supporting and working under the direction of the Group Manager, Marketing, Americas Acute, the Sr. Strategic Manager, Acute supports the profitability of the brand by gathering market research and developing marketing strategies as it relates to product, price, promotion while guiding the positioning within the Americas market place. Ensuring portfolio marketing goals align with market share growth and profitability while overseeing sales performance and proper supply of product. Fosters and maintains effective communication with Channel Marketing Team, US Marketing team, Americas Sales, Sales Management, Compliance, Legal, Finance and Global Teams.


  • Leads the effective management of the KCI portfolio of solutions for the Acute channel in their region

  • Including products such as:

  • Negative Pressure Wound Therapy (NPWT) Portfolio which includes:

V.A.C. Therapy

V.A.C.Via Negative Pressure Wound Therapy System

V.A.C.Ulta Negative Pressure Wound Therapy System

oV.A.C. VERAFLO TherapyoABTHERA Open Abdomen Negative Pressure TherapyoPREVENA Incision Management System

  • Inspires and motivates sales team to deliver annual revenue targets

  • Leads the development of strategic solutions and tactics for the acute market segment (hospital and private market)

  • Provides insight and market intelligence to assist in or complete financial forecasting

  • Analyzes market trends, updates market intelligence, and performs market research

  • Creates portfolio marketing plans detailing activities and programs to make best use of Acelity resources and investments

  • Executes sales analysis on portfolio performance and effectiveness of Sales and Marketing initiatives

  • Collaborates with Channel Marketing, Product Marketing and Scientific Affairs team on identifying and managing local and/or national clinical study opportunities

  • Responsible for management and distribution of product samples, marketing literature and associated budgets

  • Responsible for effectively managing portfolio marketing budgets

  • Responsible for driving strategic presence at related conferences

  • Owns the successful execution for all product launches within designated portfolio

  • Gain and/or solicit customer feedback on products and/or brand promotional materials

  • Prepares clinical support and response materials for RFP submissions

  • Inventory Planning works with planning teams to ensure adequate supply based upon market demands and forecasts

  • Responds and actions escalated daily customer and distributor requests regarding product support

  • Assists in developing pricing recommendations for various customers (distributors, GPOs etc.)

  • Other duties as assigned by Group Manager, Marketing, Americas Acute


  • Ability to use discretion and exercise independent judgment under minimal supervision

  • Computer literate; proficient in Microsoft Office (Word, Excel, PowerPoint)

  • Ability to self-motivate, multi-task and prioritize

  • Strong interpersonal, presentation, demonstration and organizational skills

  • Ability to communicate effectively, detail-oriented

  • Ability to thrive in a fast-paced commercial environment with the capability of handling complex situations

  • Ability to work well either independently or as part of a team


(Minimum qualifications for the position)

  • University Degree Mandatory, MBA preferred

  • 6+ years experience in managing sales, marketing, and product management/or development working in a health care or medical device environment

  • Medical Device and/or wound care experience preferred

The information listed above is not a comprehensive list of all duties/responsibilities performed. This job description is not an employment agreement or contract. Management has the exclusive right to alter this job description at any time without notice. Any physical and mental requirements described in this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EOE AA M/F/Vet/Disability: Acelity L.P. Inc. and its subsidiaries are an equal opportunity and affirmative action employer and give consideration for employment to qualified applicants without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, veteran status, or genetic information or any other legally protected characteristic. If you'd like more information about your EEO rights as an applicant under the law, please click here: VEVRAA Federal Contractor

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