Sr Specialist, Integrated Marketing

Big Lots Columbus , OH 43216

Posted 2 months ago


Assists in the development and seamless execution of marketing campaigns that drive customer engagement and sales growth at Big Lots stores and Uses knowledge of merchandise strategies and marketing tactics to drive change by building content that can be used across all marketing channels. Strategic and creative marketer who can bring new ideas as well as handle critical day-to-day tasks in an ever-changing retail environment.

1.Assist in the day-to-day coordination of all Integrated Marketing activities.

2.Own the development, information gathering, and communication of the Marketing calendar including monthly product messaging stories, daily promotional offers and dates, paid media, etc.

3.Assist in the development, presentation, and execution of key marketing strategic plans including quarterly content marketing meetings, monthly marketing planning meetings, and key product launches as assigned.

4.Develop comprehensive recaps of all key marketing programs, sharing in a simple way that includes results and recommended changes.

5.Work cross-functionally with internal marketing teams and external media agencies to ensure plans are executed in line with approved marketing plans across social, email, digital, website, and other touch points.

6.Craft comprehensive, strategic briefs and submit them through the traffic system, following business timelines for seasonal campaigns, key launches, etc.

7.Work closely with the Creative team to ensure all messaging/assets are error-free and optimized against our approved marketing strategy.

8.Assist in the new store opening planning and management of deliverables as assigned.


1.Bachelor's degree or higher in Business, Marketing or related field required.

2.Minimum of four years of marketing experience required. Retail and/or agency experience is preferred.

3.Detail-oriented multi-tasker with strong organizational skills required.

4.Forward thinker and strategic problem solver required.

5.Positive, can-do attitude that can find needed answers and negotiate trade-offs to ensure unprecedented business growth given competing priorities.

6.Able consistently produce high quality results and meet deadlines in a fluid, fast-paced environment required.

7.Highly motivated with the ability to function independently preferred.

8.Strong oral and written communication skills and executive presence preferred.

9.Strategic and creative thinker with the ability to drive change and gain trust among leadership preferred.

10.Able to build and maintain solid working relationships with business partners and other team members required.

11.Strong curiosity for delighting the customer through providing the right message at the right time preferred.

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Sr Associate Wealth Management

Jpmorgan Chase & Co.

Posted 4 weeks ago

VIEW JOBS 5/1/2020 12:00:00 AM 2020-07-30T00:00 Marketing Sr Associate - Wealth Management Req #: 200026379 Location: Columbus, OH, US Job Category: Marketing/Communications Job Description: The Senior Marketing Manager is responsible for developing, executing, and managing multiple marketing programs/campaigns to support key retail marketing initiatives across multiple channels, with heavy emphasis on digital channels. These programs could include awareness campaigns, product launch marketing, website-specific marketing experiences, local listings management, acquisition, customer cross-sell and retention. Core Responsibilities Serving as the creative marketing leader driving best-in-class consumer experiences, the following responsibilities are key to the role: * Leading internal and external agency briefing and creative development * Managing campaigns (digital and print, awareness and offer-based) ensure initiatives are on-strategy, on time and within budget parameters * Optimizing direct response marketing campaigns to improve results, create efficiencies and reduce costs * Optimizing digital engagement marketing campaigns to improve results, SEO optimization, create meaningful touchpoints and elevate the overall customer experience based on results and best practices * Collaborating with marketing managers to identify opportunities, campaign strategy and the framework for measurement and reporting * Ensuring strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed * Managing multi-channel execution (from concept development to delivery) including working across multi-functional teams, such as: * Product and Marketing Strategy team * Agencies for creative development and execution * Modeling team, list team and list brokers to influence and coordinate targeting * Analytics team to report campaign results and campaign optimization recommendations * Print/Production/Fulfillment Agencies (and or liaison) * Legal and Compliance for approval of all marketing content * Proven track record in direct or digital marketing - 3-5 years of experience is required * Digital consumer marketing experience in owned, earned and paid channels - Strong executional knowledge of social, paid display, email, and website creative required * Experience working in a fast paced environment, with strong skills in multi-tasking and prioritization * 2+ years of agency/vendor management experience * Knowledge of database marketing principles, segmentation, testing and results measurement * Ability to think strategically, but willingness to "roll up your sleeves" and manage the details of direct marketing project execution * High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines * Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members * Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities * Creativity and innovation with a focus on constant improvement * Excellent written and oral communication skills * Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus * 4-year college degree preferred Jpmorgan Chase & Co. Columbus OH

Sr Specialist, Integrated Marketing

Big Lots