The Sr. Specialist of In House Consumer Research & Analytics is responsible for leading the analytics and day-to-day design, execution, and reporting of surveys conducted in house for the ORV and Snow teams. This role primarily supports the Consumer Insights team but will also work directly with partners across ORV and Snow. They are expected to develop best practices in survey methodology, innovate with new research approaches, evaluate survey platforms and analytical tools, and look for cost efficiencies with all quantitative research. It will require primarily utilizing quantitative data and translating insights into actionable information and knowledge to affect the strategic direction of the business. The role will also serve as a subject matter expert and will be responsible for educating internal partners on the value of consumer data on all phases of business growth and strategy.
ESSENTIAL JOB DUTIES & RESPONSIBILITIES:
Own the design, execution and reporting of all surveys conducted on the in-house survey platform. Partner with Consumer Insights Brand leaders to deliver insights.
Own key Customer Satisfaction (CX) survey design, analytics, reporting and execution details. Also coach others on how to leverage dashboards for self-help.
Serve as the internal expert in quantitative research design, working to improve existing studies, find cost efficiencies, recommending innovative approaches.
Manage two vendor-led annual studies; work with internal clients to update questions, reporting, and ensure meaningful insights are provided to teams.
Serve as the internal expert on the in-house survey platform, coaching others on the team in best practices, and establishing usage guidelines.
Manage the online Consumer Owner Groups for the division, establishing best practices, soliciting activities, developing reporting, deliving the insights across the division and determining how to scale the use of Owner Groups across the division and Polaris.
Use business knowledge and critical thinking to help direct the interpretation, use, and implications of research to improve business decisions and knowledge base for future strategic planning.
Leverage communication skills to transfer analysis and insights from research into an effective presentation format, and present findings and recommendations to business partners and senior management.
Collaborate with Consumer Insights Manager to develop strategies to articulate/recommend priorities for future research and knowledge development.
Commitment to learn the ORV industry, and keep up to date on third party industry research, and invest time in learning research industry best practices.
SKILLS & KNOWLEDGE:
BS/BA degree in marketing, business, analytics or other relevant discipline related to the requirements of this position
Minimum two years experience conducting quantitative market research and/or advanced degree program.
Experience with a wide variety of quantitative research methodologies and analytic techniques
Strong communications, ability to present confidently to partners
Innovative and creative in research techniques (from design to delivery)
Self motivated and able to work effectively in a fast paced culture
Strong analytical and critical thinking skills
Able to synthesize results into concise written findings and strategic implications
Experience authoring surveys into survey software platforms
Corporate office environment
Travel required (~15%)
QID for the EEO Statement - 89594
About this location
This opportunity is located approximately 30 minutes from Minnesota's Twin Cities of Minneapolis and St. Paul. These neighboring cities consistently rank as two of the United States' top cities to live in. Minneapolis's thriving art scene, outdoor culture (even in the winter), affordable prices, and friendly atmosphere make this Midwest metropolis a perfect place to live.
Recognized as the leader in the powersports industry, Polaris Industries is a fast growing, innovative, global organization. The people here at Polaris don't just create products - they are part of a lifestyle. It's the passion & execution of those people and their ideas that inspires the innovation that runs through everything we do.
Polaris Industries Inc. (NYSE: PII) is a global powersports leader that has been fueling the passion of riders, workers and outdoor enthusiasts for more than 60 years. With annual 2017 sales of $5.4 billion, Polaris' innovative, high-quality product line-up includes the RANGER, RZR and Polaris GENERAL side-by-side off-road vehicles; the Sportsman and Polaris ACE all-terrain off-road vehicles; Indian Motorcycle midsize and heavyweight motorcycles; Slingshot moto-roadsters; and Polaris RMK, INDY, Switchback and RUSH snowmobiles. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris' presence in adjacent markets globally includes military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. Visit www.polaris.com for more information.
Polaris prides itself on recognizing and developing top talent to take its people and company to the next level. Competitive salary, generous benefits and a comprehensive relocation plan are just a few components of the total compensation package offered at Polaris. Are you ready to join a company where you will work hard and play hard, and be rewarded for your performance?
Polaris is an Equal Opportunity Employer