Sr. Search Marketing Manager

Meetup New York , NY 10007

Posted 5 months ago

Getting together with real people in real life makes powerful things happen. Side hustles become careers, ideas become movements, and chance encounters become lifelong connections. Meetup brings people together to create thriving communities something that couldn't be more important right now in our world, and in the tech industry.

We are looking for an experienced SEM/SEO Manager for our Marketing team. Your main responsibility will be to own the growth of traffic and revenue with a large focus on growth inside and outside the US.

KEY RESPONSIBILITIES

  • Oversee and guide Search strategy

  • Identify the keyword, and keyword phrases, to be targeted with the goal of page one rankings (web and mobile)

  • Use detailed analytics to understand customer segments and performance in order to best expand and optimize search campaigns

  • Perform day-to-day campaign optimization and management for Google, Bing, Yahoo

  • Keyword research, analysis, bid management, budget allocation

  • Optimize copy and landing pages for paid search engine marketing and search optimization marketing campaigns

  • Ads, keyword, ad groups and landing page development

  • On-site and off-site optimization recommendations and implementation

  • Competitive analysis and market research

  • Manage the SEM budget and allocate effectively within engines, campaigns, and keywords

  • Monitor and analyze competitor activity and marketplace trends and adjust plans accordingly

  • Use best practices and test-and-learn initiatives to optimize search engine performance

  • Drive profitability via growth, optimization, creative testing and landing page testing

  • Responsible for writing copy for all text based search ads and landing pages

  • Set expectations and roadmap to achieve SEM KPIs to drive qualified traffic and acquisitions

  • Daily, weekly, monthly campaign analytics, performance and reporting

  • Manage campaigns towards CPA/ROAS and acquisition KPIs

  • Work with Product teams to develop a comprehensive SEO strategy for both Organizer and Member acquisition.

  • Drive the SEO strategy for marketing team

REQUIRED QUALIFICATIONS

  • 8+ years' experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) and Search Optimization Marketing with a focus on performance marketing campaigns (CPA, CPL, ROI, ROAS.)

  • Strong interpersonal and verbal communication skills.

  • Excellent organizational skills and the ability to juggle multiple responsibilities.

  • Strong command / expertise in managing bid optimization platforms (DART Search, Kenshoo, Marin.)

  • Advanced MS Excel fluency required (pivot tables, charts, vlookup, sumifs.)

  • Experience in leveraging site analytics programs for SEM and SEO analysis / insights (Google Analytics, Omniture, CoreMetrics.)

  • Familiarity with SyFu, SEM Rush, etc

  • Bachelor's degree

If your experience fits some but not all of what's listed, we'd still love to hear from you!

Our team is bold, supportive, and passionate about bringing people together in real life to create community for everyone. We care about moving fast, real-world change, and building diverse, dynamic teams. You in?


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Sr Manager Of Account Based Marketing And Events
New!

Botify

Posted Today

VIEW JOBS 7/23/2019 12:00:00 AM 2019-10-21T00:00 <p>There are approximately 80,000 queries done <em>every</em> <em>second</em> on search engines. But more than 50% of pages on enterprise websites are not showing up at all in organic search results.</p> <p>That’s a ton of missed opportunity!</p><p><strong>Enter Botify.</strong> </p><p>We are building the new standard in enterprise search marketing. </p><p>Our unified, data-driven, and user-friendly platform provides companies with the insights they need to impact every stage of the search process from the underlying technical requirements to content optimization, ranking, and real keywords. </p><p>Botify is used by 500+ leading global companies across industries including e-travel (Expedia, Luxury Retreats, Odigeo), e-commerce (Jet.com, Macy’s, Farfetch, Zalando), media (Axel Springer, Condé Nast, Refinery29), marketplace (eBay, RetailMeNot, Monster), and digital agencies (Merkle, iProspect, GroupM).</p><p>We are a fast-growing, VC-backed, SaaS company with $27M in funding and offices in New York, Seattle, Paris, and London.</p><p><br></p><p>In late 2018, we raised a Series B round of $20MM and we need more help on our Marketing team! </p><p>Botify offers a fun, fast paced learning environment with a great culture. We look for people who are curious, team-spirited, ambitious and who want to grow with us. </p><p>Are you a highly-organized, detail-oriented, analytically-minded, creative person with a customer-first mentality? Have you mastered the art and science of combining traditional marketing tactics with new, cutting-edge ones? If so, let’s talk!</p><p>Botify is looking for a seasoned Sr. Manager of Account Based Marketing and Events who will report to the Director, Revenue Marketing and be responsible for managing and executing online and offline demand generation and field marketing programs that contribute to quarterly demand and revenue goals. </p><p>Your impact:</p><ul> <li>Develop ABM strategy, playbooks, and programs utilizing a variety of marketing channels (events, ads, direct mail, email, phone, etc.) and targeting different account tiers and buyer personas to support sales objectives and grow the customer base in North America</li> <li>Plan, promote, coordinate, and execute a full-scale events program in support of pipeline generation/acceleration and customer retention/expansion, including: third-party sponsorships and tradeshows, owned events, partner events, customer marketing events, and more</li> <li>Work hand in hand with Sales Development teams in executing ABM playbooks and events</li> <li>Work closely with Customer Success team to create and execute campaigns geared towards customer retention and expansion</li> <li>Work with all marketing teams from content to digital to product marketing, ensuring seamless, customer-centric marketing execution</li> <li>ABT - always be testing and measuring your programs with an eye on optimizing process and exceeding goals </li> </ul><p><strong>Requirements</strong></p><p>Your profile:</p><ul> <li>You possess a minimum 5 years experience in a field marketing programs (events, ABM) role in an innovative, fast-paced technology company</li> <li>You are a highly creative individual with strong strategic ABM experience</li> <li>You have experience supporting a sales and customer success organization</li> <li>You possess excellent project management skills with an ability to prioritize on your own, and delegate tasks when appropriate</li> <li>You have a proven ability to work in a demanding, fast-paced environment and manage multiple programs at one time</li> <li>You can manage budgets and vendors</li> <li>You have excellent verbal, written, and interpersonal communication skills</li> <li>You possess experience using sales and marketing technologies such as Salesforce, Pardot (or Marketo)</li> <li>You have the ability to travel when required</li> <li>You possess a Bachelor's degree (preferred)</li> </ul><p><strong>Benefits</strong></p><p>Why Botify?</p><p>Our team is customer-centric, innovative, collaborative and ambitious.</p><p>By joining Botify you will become part of a driven, diverse group of top talent. Our people are passionate about the business we are building and enthusiastic about the role they play in it.</p><p>With Botify, you will have the opportunity to directly impact company performance and be a part of a dynamic, exciting startup environment.</p><p>As a Botify-er, you will benefit from numerous perks including a great work environment, competitive salary, flexible vacation policy, and global career advancement opportunities.</p><p>If you’re the right person for the position, or you want to hear more about opportunities to work at Botify, send us your resume, work samples, or anything that can help us understand your skills, and let us know why you should join our growing team.</p> Botify New York NY

Sr. Search Marketing Manager

Meetup