Sr. Sales Analyst

Wilton Brands Bentonville , AR 72716

Posted 2 months ago

We're passionate about bringing the love of baking and decorating to everyone, everywhere, every day.

Our message is simple we know you love baking (because we do, too) and we're constantly evolving to bring you quality products that make baking and decorating fun and easy. We're not just for the decorators of wow-worthy cakes, we're for cupcake makers and cookie bakers who love to say, "I made that!"

Wilton Brands LLC ("Wilton") is owned by Dr. August Oetker KG, a privately held company based in Germany. Dr. Oetker is a global leader in the food and beverage industries. Learn more about Wilton at

The Sr. Sales Analyst is an integral member of the Walmart Sales, Category Management and Customer development teams. This role provides support for all facets of customer sales and category management including; retail analytics for category, brand, store and item level POS, consumer and market intelligence, retailer scorecard assessment and shopper insight (for both Everyday and Seasonal businesses). Ultimate accountability is to provide broad, relevant views and actionable insight (the story) that create "win-win" strategies to drive sustainable category growth and improve market position. Understanding the retailers' strategy, merchandising direction, and shopper characteristics to align the strengths and business strategies of the Wilton brand. The Sales Analyst will ensure information is shared with key Wilton Brand stakeholders.

Essential Responsibilities:

  • Maintain customer point of sale (POS) to build an information base of both department and category performance over time. (i.e. seasonality, promotion effectiveness, etc.) for both Everyday and Seasonal.

  • Deliver insights, implications and recommendations within context of your data analyses to provide a platform for decision making

  • Integrate consumer insight learnings into POS analyses and recommendations

  • Work with Sales Management to develop plan-o-gram and seasonal promotion recommendations (for inventory commitment buys).

  • Assist in the development and delivery of Information based sales presentations through the use and analysis of external consumer/category information.

  • Conduct periodic business reviews to address key opportunities for retailers as well as monitor portfolio health and brand development

  • Collaborate with the customer and category management teams: identify and facilitate process improvement opportunities, knowledge sharing and best practices application with other team members.

Education and Experience:

  • Bachelor's Degree Preferred - in a business or finance related curriculum.
  • A minimum of 5 years of Category management &/or Sales analysis experience in a CPG, Craft, Celebrations, Housewares or Grocery retail environment.

Knowledge, Skills, and Abilities:

  • Advanced Microsoft Office skills including Access, Excel, and Power Point.

  • Strong analytical skills including experience with collecting, analyzing, and interpreting large amounts of data with the goal of creating and communicating actionable insights.

  • Strong communication and presentation skills.

  • Retail Link proficient

  • Ability to manage multiple projects at once and change/re-direct priorities as needed

Wilton Brands LLC is an equal employment opportunity employer. We attract and retain the best qualified people without regard to race, color, religion, national origin, gender, gender identity, sexual orientation, age, individuals with disability or veteran status as provided by law. Wilton Brands LLC is an Equal Employment Opportunity Employer/Disability/Veteran.

If you need accommodation to access the information provided on our website, please contact us at 630-810-2416 or send an e-mail to: We will be happy to help you!

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Sr. Sales Analyst

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