Corelogic Irvine , CA 92606
Posting Job Description
Execute CoreLogic Brand development across all customer touch points; collaborate with business and product leaders to harmonize the brand with the value propositions of products and solutions to drive commercial value.
Manage the development, communication and ongoing management of the enterprise brand standards and simplify branding guidelines for print and digital.
Engage with cross functional teams to develop and evaluate the naming of new products and renaming of existing products; support the creation and socialization of a formal product naming strategy including trademarks, playbooks, and repository.
Execute against a 12-18-month road map to update client facing collateral to ensure alignment with new brand standards; may lead the execution with newly acquired companies and key CoreLogic stakeholders to integrate CoreLogic brand elements; evaluate and report out as milestones are achieved.
Manage and provide quality control over concepts, and multiple projects from concept through completion. Responsibility for the consultation, review and approval of marketing literature and campaigns, liaise with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.
Monitor and evaluate the effectiveness of branding activities and suggest improvements on marketing initiatives.
Develop domain knowledge of CoreLogic businesses to include an understanding of short-term objectives & long-term strategies for the organization.
Ensure compliance with CoreLogic policies, processes and practices. Role model CoreLogic ethical standards, professionalism and code of conduct.
Perform other duties & responsibilities as assigned.
Posting Job Summary
Join the team that powers the global real estate economy - CoreLogic is an innovative, future focused company whose vision is to deliver unique property-level insights that power the global real estate economy.
We are a $1.95 billion in sales company with more than 6,000 employees globally serving the financial services and insurance industries. We are evolving at a rapid pace and the clients we serve are challenged from every direction, which means we are growing and innovating to help drive their success. Working together, and differentiated by our superior data, analytics and data-enabled solutions, we empower our clients to make smarter business decisions through data-driven insights. We take initiative, are fully accountable, build respect and trust, make transparency a must and engage, include and collaborate at every turn.
We take pride in our work and believe in cultivating a work environment that supports and values our greatest asset: our talented employees.
The Senior Professional, Brand Marketing is responsible for the development, synchronization and ongoing management of the CoreLogic Value Brand execution at the corporate level and across business segments. This position is accountable for developing, refining and maintaining the branding guidelines. Working under the direction of Brand Marketing Leadership, this role partners closely with Business Unit Leaders and the Global Sales and Marketing organization to ensure brand alignment across the organization.
Posting Job Requirements
Education, Experience, Knowledge and Skills
Bachelor's degree (BS) in marketing with 5+ years of marketing management experience to include managing multiple, broad-scale projects with complex inter-dependencies. Master's degree preferred.
Demonstrated experience with the management and execution of Brand Strategy. Relevant industry experience preferred.
Strategic marketing experience to include demonstrated, solid understanding of marketing communication strategies and comprehensive knowledge of the full marketing suite, planning and deployment.
High collaboration; skilled at working and accelerating initiatives in a matrixed organization to deliver complex marketing solutions and influence internal stakeholders.
Strong verbal and written communication skills and presentation abilities to be utilized to explain business needs to multiple groups and communicate effectively with individuals at all levels of the organization.
Strong influencing and negotiation skills; consultative and collaborative communication style; ability to develop and maintain effective relationships across the enterprise to influence and/or drive required results.
Effective at managing multiple priorities under tight deadlines, ability to prioritize conflicting demands, organize time and resources to deliver consistent results for the organization.
Advanced skills and knowledge of Microsoft Office to include: Word, Excel and PowerPoint. General understanding of systems and their application to advance efficiency of operation.
CoreLogic offers an empowered work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. CoreLogic is an Equal Opportunity/Affirmative Action employer committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or status as a veteran of the Armed Forces, or any other basis protected by federal, state or local law. CoreLogic maintains a Drug-Free Workplace. We are fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone's unique contributions, experiences and values. Please apply on our website for consideration.