Sr Product Mgr II- Credit Cards

BNP Paribas San Ramon , CA 94582

Posted 3 weeks ago

At Bank of the West, our people are having a positive impact on the world. We're investing where we feel we can make the most impact, like advancing diversity and women entrepreneurship programs, financing for more small businesses, and promoting programs for sustainable energy. From our locations across the U.S., Bank of the West is taking action to help protect the planet, improve people's lives, and strengthen communities. We are part of BNP Paribas, a global leader supporting the UN Sustainable Development Goals (SDGs). Yes, we're a bank, but as the bank for a changing world, we are continually seeking to improve the ways we help our customers, while contributing to more sustainable and equitable growth.

Successful candidate may work remotely.

Job Description Summary

Responsible for the management of direct to consumer marketing of credit cards including market research, financial analysis, product planning, campaign development and execution, and marketing strategies, objectives and programs.

Essential Job Functions

  • Counsels on the development of marketing and advertising programs for the assigned product or products.

  • Develops plans for complaints and suggestions relative to assigned product or products resolution.

  • Establishes contacts with internal and external partners responsible for marketing and sales of assigned product(s) to monitor trends, determine customer acceptance, understand sales officers' needs, etc.

  • Evaluates, develops, and recommends pricing strategies that will result in meeting sales objectives.

  • Ensures all new and existing products and communication related to those products are in compliance with bank policy and regulatory requirements.

  • Evaluates current economic conditions and advises management of possible impact on assigned products and services. May develop plans to impact.

  • Gathers market intelligence so that opportunities may be capitalized on as they occur and the effects of competitive activity are minimized.

  • Identifies new or revised products by researching, or directing research, of identified target markets to determine customer/prospect needs, acceptance, and probability of purchase. Formulates a best practices approach to handling them.

Other Job Duties

  • Develops and recommends marketing objectives, including sales volume and profit forecasts.

  • Develops criteria for testing newly developed products and offers, reviews test results and recommends necessary alteration of testing of product.

  • Evaluates ideas for new products, investigates market opportunities and effect on market of present products, and recommends exploitation of economically attractive products.

  • Manages products to determine and monitor product life-cycle and recommending pricing and marketing strategies accordingly.

Education

  • Bachelor's Degree required

Work Experience

  • 5-10 years credit card direct mail or relevant marking experience

  • Requires 5-10 years minimum prior relevant experience.

Skills

  • Conducts training classes on new or updated procedures, as necessary.

  • Thorough knowledge of product line assigned including operational and marketing aspects. Understanding of product planning and market research.

  • Strong understanding of Analytics related to marketing effectiveness and profitability

  • Bank product and service knowledge

  • Compose letters/memorandums and presentations

  • Coordinate meetings

  • Develop office procedures

  • Negotiation skills

  • Presentation skills

  • The successful candidate will be able to work independently as well as function within the construct of a fantastic, success driven team

#LI-LH1

Equal Employment Opportunity Policy

Bank of the West is an Equal Opportunity employer and proud to provide equal employment opportunity to all job seekers without regard to any status protected by applicable law. Bank of the West is also an Affirmative Action employer - Minority / Female / Disabled / Veteran.

Bank of the West will consider for employment qualified applicants with criminal histories pursuant to the San Francisco Fair Chance Ordinance subject to the requirements of all state and federal laws and regulations.

Primary Location: United States-California-San RamonJob Type: Full-timeJob: Product Development Reference: 049780

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Sr Product Mgr II Credit Cards

Bank Of The West

Posted 3 weeks ago

VIEW JOBS 3/8/2020 12:00:00 AM 2020-06-06T00:00 At Bank of the West, our people are having a positive impact on the world. We're investing where we feel we can make the most impact, like advancing diversity and women entrepreneurship programs, financing for more small businesses, and promoting programs for sustainable energy. From our locations across the U.S., Bank of the West is taking action to help protect the planet, improve people's lives, and strengthen communities. We are part of BNP Paribas, a global leader supporting the UN Sustainable Development Goals (SDGs). Yes, we're a bank, but as the bank for a changing world, we are continually seeking to improve the ways we help our customers, while contributing to more sustainable and equitable growth. Successful candidate may work remotely. Job Description Summary Responsible for the management of direct to consumer marketing of credit cards including market research, financial analysis, product planning, campaign development and execution, and marketing strategies, objectives and programs. Essential Job Functions * Counsels on the development of marketing and advertising programs for the assigned product or products. * Develops plans for complaints and suggestions relative to assigned product or products resolution. * Establishes contacts with internal and external partners responsible for marketing and sales of assigned product(s) to monitor trends, determine customer acceptance, understand sales officers' needs, etc. * Evaluates, develops, and recommends pricing strategies that will result in meeting sales objectives. * Ensures all new and existing products and communication related to those products are in compliance with bank policy and regulatory requirements. * Evaluates current economic conditions and advises management of possible impact on assigned products and services. May develop plans to impact. * Gathers market intelligence so that opportunities may be capitalized on as they occur and the effects of competitive activity are minimized. * Identifies new or revised products by researching, or directing research, of identified target markets to determine customer/prospect needs, acceptance, and probability of purchase. Formulates a best practices approach to handling them. Other Job Duties * Develops and recommends marketing objectives, including sales volume and profit forecasts. * Develops criteria for testing newly developed products and offers, reviews test results and recommends necessary alteration of testing of product. * Evaluates ideas for new products, investigates market opportunities and effect on market of present products, and recommends exploitation of economically attractive products. * Manages products to determine and monitor product life-cycle and recommending pricing and marketing strategies accordingly. Education * Bachelor's Degree required Work Experience * 5-10 years credit card direct mail or relevant marking experience * Requires 5-10 years minimum prior relevant experience. Skills * Conducts training classes on new or updated procedures, as necessary. * Thorough knowledge of product line assigned including operational and marketing aspects. Understanding of product planning and market research. * Strong understanding of Analytics related to marketing effectiveness and profitability * Bank product and service knowledge * Compose letters/memorandums and presentations * Coordinate meetings * Develop office procedures * Negotiation skills * Presentation skills * The successful candidate will be able to work independently as well as function within the construct of a fantastic, success driven team #LI-LH1 Equal Employment Opportunity Policy Bank of the West is an Equal Opportunity employer and proud to provide equal employment opportunity to all job seekers without regard to any status protected by applicable law. Bank of the West is also an Affirmative Action employer - Minority / Female / Disabled / Veteran. Bank of the West will consider for employment qualified applicants with criminal histories pursuant to the San Francisco Fair Chance Ordinance subject to the requirements of all state and federal laws and regulations. Bank Of The West San Ramon CA

Sr Product Mgr II- Credit Cards

BNP Paribas