Sr. Product Marketing Manager

Workiva Scottsdale , AZ 85250

Posted 2 months ago

Senior Product Marketing Managers oversee product development and marketing programs that include groupings of multiple projects. They provide consultative and management support internally to Product Managers in identifying and prioritizing product features based on customer and market analysis. They provide externally oriented consulting and management support to marketing and sales areas, identifying emerging market opportunities and focusing sales efforts to achieve revenue goals by product category. Key job responsibilities include product portfolio management, Product Marketing and Sales consulting and support, and Product Management consulting and support. Key performance indicators include sales revenue and profits in relation to targets, efficiency of sales efforts, and maintaining strong relationships with all stakeholders. A Senior PMM in this position may also be responsible for the oversight and leadership of one to three Product Marketing Managers.

What You'll Do

People Leadership: Engages fully with individuals and teams to ensure optimal performance, employee engagement, development, and collaboration within and across teams

  • Provides ongoing mentoring, coaching and feedback to employees to support optimal performance and development

  • Demonstrates the charisma and assessment capability to attract top talent

  • Conducts effective performance evaluations

  • Identifies and resolves interpersonal conflicts and resource issues

Product Management Consulting & Support: Provides consulting and management support to product managers and development teams, including identifying and prioritizing product features based on customer and market analysis

  • Proposes new features or products by organizing product council "input sessions" with key stakeholders and developing business case studies and plans to justify pursuing a new product

  • Collaborates with product teams on product vision, principal features, and customer discovery activities

  • Works with Product Managers to prioritize projects for Development team, based on market and sales data and product launch schedules

  • Develops feature adoption tactics with support of the Product Management team

  • Coordinates training and education of customers to keep pace with new features and functionality

Product Portfolio Management: Manages multiple product marketing projects to focus sales effort and to ensure the achievement of revenue and profit goals by product category

  • Defines quarterly targets, metrics, go-to-market strategies and plans across Marketing, Sales, Product Development, and Knowledge, Education and Community to make sure that the company is equipped to meet plan targets and expectations

  • Acts as the expert on buyer personas across solutions to enable effective marketing demand generation and sales conversion

  • Coordinates yearly plan for deliverables from other groups, including marketing and sales campaigns, training, and Customer Success initiatives

  • Develops launch strategy and plans and coordinates execution of go-to-market programs with "Outbound Marketing"

  • Works with Outbound Marketing on the measurement of go-to-market programs

  • Collaborates with Product Management, Sales Operations, and Sales training for successful sales rollouts of sales enablement and support tools

Product Marketing and Sales Consulting & Support: Provides consulting and management support to Marketing and Sales areas, identifying emerging market opportunities

  • Develops product positioning and complete competitive analysis

  • Performs market and customer research

  • Understands and develops pricing and packaging strategies

  • Builds marketing and sales plans to penetrate market

  • Meets with customers in partnership with Product Management and Sales to explore market opportunities

  • Works with Marketing department to build marketing and sales collateral and webinar content and schedules

  • Acts as the product evangelist, internally and externally, by supporting special sales calls or designated speaking engagements

What You'll Need

  • B.A./B.S. degree in marketing, business, or similar area of study

  • 7-10 years of experience in roles that relate to product marketing, including product management, marketing, finance and sales

  • 2-3 years of experience managing a team, including matrix management, team building, and mentoring

  • 2-3 years previous experience in B2B market development and sales channel support preferred

  • High comfort level working in a technology environment; experience in the technology sector preferred

  • Successful track record of building marketing and sales programs for ongoing revenue streams

  • Demonstrated B2B sales channel competencies

  • Ability to work directly with customers

  • Extraordinary listening and communication skills

  • Passion for products and discovering new features to meet market needs

  • Enjoy working with metrics and analytics that drive decision making

  • Must be able to travel 20 - 25% of the time

Where You'll Work

Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we've created.

  • Customer Success: Always delight our customers.

  • Trust: Rely on each other.

  • Integrity: Do the right thing, every time.

  • Collaboration: Share resources and work together.

  • Innovation: Keep creating solutions and finding better ways.

  • Inclusion: Support a diverse community where we all belong.

  • Accountability: Be responsible for your success and failure.

We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need-backed by our culture of collaboration and diverse thought-to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today's most challenging problems.

At Workiva, you'll enjoy:

  • Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.

  • Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.

  • Involvement: Ability to participate in Employee Resource Groups, (Women in Tech, Women in Sales, Ethnic Diversity, Veterans, Rainbow (LGBTQ), Remote Employees, Caregiving) Volunteering, Company wide celebrations, and more

  • Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.

Learn more:

Individuals seeking employment are considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Manager Maracay Homes (886350)

Tri Pointe Homes

Posted 2 weeks ago

VIEW JOBS 5/21/2020 12:00:00 AM 2020-08-19T00:00 Are you interested in joining an infectious company culture where accountability, top performance and teamwork are valued and rewarded? A company that was named one of the 2019 Top Companies to Work for in Arizona by The Arizona Republic and Maracay Homes is looking for an experienced, enthusiastic individual to join our talented group as a Marketing Manager in our Scottsdale office. Position Highlights: As a key collaborative partner with the Division VP/Director of Sales & Marketing, the Marketing Manager is responsible for developing and executing our premium lifestyle brand and community positioning, a sound marketing plan to deliver a sufficient volume of qualified leads, and creating engaging new home galleries and model home environments necessary to meet the Division's sales and customer satisfaction goals. Position Responsibilities: * Deliver on qualified lead goals by community to achieve Division net sales plan, given local conversion rates. * With marketing leadership, develop marketing communications plan(s), including community priorities, advertising support needs, and messaging/offer strategy. * Collaborate with leadership to secure annual marketing budget necessary to deliver the plan. Manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment. * Assess return on marketing investment using available analytics tools and make recommendations * Collaborate on an on-going basis with Marketing leadership on status of marketing communications plan, results attainment, and calls-to-action/offers. * Conduct local market research and deliver new home shopper and homeowner insights to inform Division decision making * Identify key competitors and stay abreast of local marketing activity. * Execute on the process for new community openings to ensure that the Division delivers on our premium lifestyle brand positioning and hits critical milestones, including customer events and target opening dates. * Act as primary point-of-contact for ad agencies, interior design consultants and signage vendors for new home galleries including signage, displays and collateral, model homes and community amenities * Collaborate with internal and external stakeholders on community placemaking, new home floorplans, exterior styles and landscape design. * Coordinate local PR needs with external resources * Collaborate with Sales and Marketing leadership to address business issues, identifying and assessing risks and marketing opportunities * Ability to successfully operate and adapt in an environment with changes to timelines, priorities and tools * Capable of confidently presenting and interacting the Division leadership and the sales team * Ability to develop and guide direction of the exceptional marketing team * Ensures appropriate staffing to meet department needs * Utilizes recruiting and selection tools/processes to build organizational talent * Delegates work according to employee's abilities and skills * Evaluates employee's performance and plans for compensation actions in accordance with that performance * Provides developmental opportunities through identification of internal and external training opportunities * Creates opportunities for employee growth * Provides continuous coaching with regard to functional and leadership standards (technical skills and behaviors) * Other duties as assigned. Position Qualifications: * Minimum Bachelor's Degree in Marketing or Communications or equivalent required. * A minimum of 4 years of related Marketing communications/planning experience in Business-to-Consumer environment * Home building and/or real estate industry experience preferred * Experience in creating physical retail environments and knowledge of interior and landscape design to work with external consultants is preferred * Experience in digital marketing and digital platforms such as email automation, CRM, video, social, website UX and CMS. * Understanding of advertising law and ability to apply to the homebuilding industry. * Ability to shift between strategic initiatives and tactical responsibilities. * Understanding of and demonstrated skill at aligning marketing mix with key messages. * Experience establishing and managing to a budget. * Effective problem solving, data collection and analysis skills. * Excellent understanding of the full marketing mix * Strong oral and written communication skills. * Strong analytical skills paired with a creative mind * Team oriented with ability to collaborate across functions. Company Highlights: * Maracay is a member of TRI Pointe Group® (NYSE: TPH), a family of premium regional homebuilders. * Maracay has earned numerous design honors including the 2017 Nationals℠ Silver Award by the NAHB National Sales and Marketing Council. * Maracay received back-to-back Major Achievements in Merchandising Excellence (MAME) * Awards by the Homebuilders Association of Central Arizona in 2016 and 2017. * Maracay was previously named Builder of the Year by the Southern Arizona Home Builders Association. * For more than 25 years, Maracay has been a leader in the Arizona real estate industry, providing homebuyers with smarter choices that serve both their lifestyle and the environment, while constructing more than 10,000 homes for families throughout Phoenix and Tucson. For more information about Maracay, please visit We are an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, disability, sex, gender, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws. We will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please let us know. Job Location Scottsdale, Arizona, United States Position Type Full-Time/Regular Apply Tri Pointe Homes Scottsdale AZ

Sr. Product Marketing Manager