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Sr. Product Marketing Manager

Expired Job

The Creative Group Waltham , MA 02453

Posted 2 months ago

The Senior Product Marketing Manager is responsible for understanding the market, collecting competitor and market insights, and working cross-functionally with product management, PS, Sales, and the broader marketing team to raise the profile of products on the market. Position responsibilities

  • Product Marketing value definition and content creation o Product Messaging and business value definition o Contributes to content marketing strategy o Gather market and customer insights to enrich positioning, messaging, and to identify market opportunities o General product content creation, including product datasheets, product pages on website o Technical product content creation including recorded demos of key features, articles focused on key technical features in the product o Manage the execution and deployment of release readiness communications o Product webinars o Thought leadership content o Thought leadership webinars

  • Interface between R D and the Business o Create and grow the relationship with Product Management o Sales and BDRs product marketing enablement: product value, new assets available for Sales and Pre-Sales o Competitive content and enablement to Sales, PEs and BDRs o Speaker at conferences and events o Analysts relation. Regular brief of analysts on product news, work with analysts on custom research. o Support product messaging to partners

BtoB - Business to Business, Cross Functional Project Management, Market Research

Employment Type: Full-time

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Sr. Product Marketing Manager

Expired Job

The Creative Group