Sr Product Marketing Manager

Pwc Mclean , VA 22107

Posted 2 months ago

A career in our New Business Ventures practice, will provide you with the opportunity to invest in new business models that leverage our knowledge and build solutions for the growing digital market. New Business Ventures identifies, develops, and commercialises technology-enabled solutions that deliver PwC value, knowledge, and experience to our clients. Each new solution focuses on data-driven platforms or other intellectual property based solutions that leverage emerging technologies and new business models. Through the process of building new solutions, we foster a culture of innovation within PwC, extend brand relevance in the market, and generate new revenue.

To really stand out and make us ?t for the future in a constantly changing world, each and every one of us at PwC needs to be an authentic and inclusive leader, at all grades/levels and in all lines of service. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future. As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to: - Take action to ensure everyone has a voice, inviting opinion from all.

  • Establish the root causes of issues and tackle them, rather than just the symptoms.

  • Initiate open and honest coaching conversations at all levels.

  • Move easily between big picture thinking and managing relevant detail.

  • Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required.

  • Develop specialised expertise in one or more areas.

  • Advise stakeholders on relevant technical issues for their business area.

  • Navigate the complexities of global teams and engagements.

  • Build trust with teams and stakeholders through open and honest conversation.

  • Uphold the firm's code of ethics and business conduct.

The Senior Product Marketing Manager will be responsible for execution and ongoing evolution of Terrain Insights go-to-market strategy. Working closely with sales leadership and product management, this individual contributor role must be capable of not only crafting a compelling product and marketing strategy, but be able to effectively communicate it in both written and verbal forms to both business and technical audiences.

Job Requirements and Preferences:

Basic Qualifications:

Minimum Degree Required:

High School Diploma

Minimum Years of Experience:
6 year(s)

Preferred Qualifications:

Degree Preferred:

Bachelor Degree

Preferred Knowledge/Skills:

Demonstrates intimate abilities and/or a proven record of success leading efforts in a marketing role, emphasizing the following areas:

  • Crafting Terrain Insights product marketing messaging, at a high level and at a detailed solution capability level;

  • Creating and updating artifacts such as sales decks, data sheets, web pages, etc to reduce sales and improve sales productivity;

  • Translating product features into value statements and competitive differentiation, and prioritizing product feature roadmap items;

  • Understanding the competitive landscape to be able to identify competitors and develop competitive positioning for Terrain Insights, illustrating Terrain Insights unique position and how it compliments the ecosystem and customers' current products;

  • Acting as an evangelist to the market via blogs, webinars, and speaking opportunities;

  • Communicating with and influencing industry analysts;

  • Driving the initiative through to completion with a high level of quality;

  • Presenting the product/solution internally and externally;

  • Collaborating across other Product Marketing Managers to connect relevant solutions, value drivers, and initiatives;

  • Defining key customer metrics for the initiatives to drive customer reliable fact based analytics;

  • Providing direct market driven feedback to the CRO and product teams;

  • Leading product launches across all integrated marketing functions; and,

  • Supporting related sales initiatives, demand and awareness programs/campaigns: adapting solutions and artifacts to sell through these initiatives; supporting field programs and the field directly on top opportunities.

All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.

For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.

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Sr Product Marketing Manager