Sr. Product Marketing Manager

Proofpoint Inc Austin , TX 78719

Posted 4 months ago

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

The Role

The Sr. Product Marketing Manager will be responsible for the go-to-market of Proofpoint Essentials, our small and medium business solution. You will be the glue that binds our product strategy to the tactics we need to drive success in sales and marketing. You'll be the expert on small and medium business buyers and competitors in this market segment. You'll use that expertise to develop product positioning, messaging and content that differentiates Proofpoint Essentials in the market. You'll partner closely with sales, product management and marketing to build the go-to-market plan and execute that plan to achieve results. The ideal candidate is a driven self-starter, a diplomatic collaborator, a strategic-thinker who enjoys rolling up his/her sleeves, and exercises sound judgement on when to push back and when to dive in.

Your day-to-day

  • Be the expert on small and medium business buyers who they are, how they buy, and their buying criteria

  • Understand the competitive landscape be an expert on our competition and how they are positioned

  • Create compelling content (presentations, web content, webinars, etc.) that highlights differentiated value to reach the target buyers

  • Understand and support the Essentials sales channels; create and deliver effective enablement content that helps sellers identify opportunities and communicate our unique value

  • In partnership with sales and product management, define go-to-market priorities that drive revenue growth

  • Develop marketing plans in conjunction with corporate marketing that align to defined go-to-market priorities

  • Act as the primary thought leader for the products you support, including speaking engagements and written works

  • Plan the launches of new releases, and manage cross-functional implementation of the plan

  • Build strong working relationships across product management, corporate marketing and sales to achieve business goals

What you bring to the team

  • Passion for knowing your market and translating that expertise to actionable go-to-market plans

  • Analytical mindset with ability to execute tactically

  • Demonstrated ability consistently meeting commitments with high-quality deliverables

  • Demonstrated ability to work independently and manage multiple priorities and projects

  • Demonstrated ability to develop strong productive relationships with sales and product management

  • Proven experience marketing to small and medium businesses and with products sold mainly through channel partners and managed service providers

  • Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.

  • Excellent people and management skills to interact with peers, management, cross-functional teams and third parties

  • Team player with a positive, can-do attitude

  • 5+ years of product marketing experience to small and medium businesses.

  • 2+ years of experience with products sold primarily through channel partners and managed service providers

  • BS/BA required, preferably in business or technical concentration

Why Proofpoint

As a customer focused and driven-to-win organization with leading edge products, there are many exciting reasons to join the Proofpoint team. We believe in hiring the best the brightest and cultivating a culture of collaboration and appreciation. As we continue to grow and expand globally, we understand that hiring the right people and treating them well is key to our success! We are a multi-national company with locations in 10 countries, with each location contributing to Proofpoint's amazing culture!


If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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Sr. Product Marketing Manager

Proofpoint Inc