Sr. Product Marketing Manager

Phone2action Arlington , VA 22201

Posted 2 months ago

The Sr. Product Marketing Manager will act as a subject expert with Phone2Actions software products. Reporting to the Chief Strategy Officer, this role will enable the business through sales, supporting marketing campaigns, and tracking competitor positioning. This role will work closely with Product, Customer Success, Sales, and Marketing to execute and best position the companys products and offerings.

You Will:

  • Develop deep expertise in the company product and marketplace

  • Lead and influence the long-term strategy for product marketing to enable growth

  • Responsible for identifying, updating and maintaining the client personas, ideal customer profile and market trends

  • Lead and support prospect and client interviews to provide insight and direction on product development and go-to-market plan

  • Develop messaging to communicate product features, differentiators and overall value

  • Recommend product packaging and bundles to meet market needs

  • Develop and maintain competitive battle cards and product information one-pagers to illustrate the value of the product

  • Responsible for developing playbooks and training new hires on value proposition and use cases

  • Support the winning of strategic accounts by participating in customer meetings, supporting the development of custom messaging and assisting with proposals as necessary

  • Partner closely with demand generation on target audience definition, marketing and content development

  • Work closely with product team throughout the lifecycle of new and existing product development

  • Coordinate launch activities related to external announcements, sales, training and upsell/cross-sell campaigns

You Have:

  • Bachelors degree in Marketing or related business discipline or equivalent experience

  • 5-8 years experience in marketing with a focus in product marketing in a SaaS environment; experience in government affairs or advocacy a plus

  • Experience synthesizing customer, product and marketing data to make informed decisions and recommendations

  • Expertise synthesizing customer, product and marketing data to make performance-based recommendations

  • Proficient in utilizing multiple platforms such as Google-suites, Apple products

About Us:

Phone2Action is the nations leading software platform for public affairs and government relations professionals. Our software is used by more than 700 of the worlds largest companies, nonprofits, and associations to provide Richer Data. Deeper insights. Better outcomes.

Company Benefits & Perks

  • Excellent health, dental and vision plans

  • Flexible paid time off

  • 8 paid holidays; plus 3 floating holidays

  • 3 days paid time off for public service (volunteering for a local non-profit, working on a campaign, doing a service trip in another country, etc.)

  • Teambuilding activities and lots of collaboration

  • A highly accountable culture with coaching and development to support personal and professional growth

  • An opportunity to meet and interact with leaders from government, organizations, and technology

Phone2Action is an Equal Opportunity Employer

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Sr. Product Marketing Manager