This position will be a part of the downstream product marketing team including Cardiology, Oncology, and Neurology/General Genetics. This team manages Ambry's full menu of genetic tests and related programs.
A successful candidate develops and executes go-to-market strategy and develops and executes marketing plans that drive product/program revenue and growth for Ambry. This role includes the use of market segmentation to develop customer acquisition strategies, retention programs and ability to develop and monitor key metrics to demonstrate results. Additionally you will be the primary point of contact for sales needs including collateral, tools, presentations, etc. You will work with CL&D to develop and implement training programs. This role will interface with numerous functional areas including Sales, Commercial Learning & Development, Design Team, Web Team, Genetic Specialists, Genetic Counseling Services, R&D, Clinical Affairs, Legal and Compliance.
Duties & Responsibilities
Leads the development of strategic GTM plans and marketing campaigns
Develops appropriate sales tools, collateral, web content, and communication content based on specific audience type and goals of initiative
Partners with tradeshow strategy manager to identify relevant industry tradeshows and promoting products/programs at selected tradeshows
Communicates with Sr. Leadership team on product performance, issues, or market changes
Participates on cross-functional teams to gain necessary feedback to ensure product success
Understands competitive landscape and stays on top of industry trends
Creates clear performance metrics and programs to measure effectiveness of relevant marketing efforts including competitor matrices
Develops, in collaboration with Learning & Development, the product and/or program messaging portion of training materials for Sales to ensure effective communication of core messaging
Collaborates with the Clinical Affairs/Research team to identify key research submissions that align with supporting Ambry value propositions
Acts as internal and external champion for the Ambry Oncology products
Ensures work is performed in compliance with company policies including privacy, HIPAA and other regulatory, legal, and safety requirements
Participates in and attends relevant national and regional trade shows and rides along with reps in the field
In collaboration with Sales, identifies and establishes relevant KOL speakers
Attends and participates in key client meetings, as needed
Must be flexible and willing to adapt to changing priorities and requirements including supporting additional disease states as necessary
Bachelor's Degree in a scientific field, oncology experience preferred
Digital marketing experience preferred
Proficient in Microsoft Office Suite: Word/Excel/Power Point
Well-acquainted with project management software and skills
Polished and engaging presenter to ensure messaging and value proposition is clear and understandable to target audience
Willing to travel for tradeshows, field rides, and client meetings
3+ years experience in a product marketing role preference for the oncology diagnostic space
Physician marketing experience desired. Experience with imaging centers/radiologists and/or large health systems preferred.
Ambry Genetics Corporation is a CAP-accredited and CLIA-licensed molecular genetics laboratory based in Aliso Viejo, California. We are a genetics-based healthcare company that is dedicated to open scientific exchange so we can work together to understand and treat all human disease faster.
At Ambry, everyone is welcome. A career at Ambry Genetics is a chance to be part of a dynamic company that aims to improve health by understanding the relationships between genetics and human disease. We earned our reputation as industry leaders by responsibly introducing cutting-edge genetic testing solutions and continually sharing what we learn with the global scientific community.
At Ambry you will be learning, challenging yourself, and having fun while collaborating with teammates through the open exchange of ideas. We also offer access to gym memberships, onsite food trucks, "Lunch and Learns," and more. Our outstanding benefits program includes medical, dental, vision, 401k, FSA, and generous paid time off (PTO) program. Ambry Genetics is an Equal Opportunity Employer (EOE) and we maintain a drug-free work environment.
Ambry Genetics is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race (and traits historically associated with race, including, but not limited to hair texture and protective hairstyles such as braids, locks, and twists), color, creed, religion, sex, sexual orientation, gender identity, gender expression (including transgender status), national origin, ancestry, age, marital status or protected veteran status and will not be discriminated against on the basis of disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.