Sr. Product Marketing Manager, North American Stores Marketing

BASIC QUALIFICATIONS

• 6+ years of professional non-internship marketing experience

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience building, executing and scaling cross-functional marketing programs

• Experience leading go-to-market for consumer software or hardware product launches

DESCRIPTION

North America Stores Marketing is on a mission to make Amazon the most-loved shopping destination for customers. We aspire to meet customers where they are with a steady drumbeat of inspiring, relevant, and automated content that builds upon recent shopping missions while also introducing them to new and timely ideas. NASM manages Events as three separate but adjacent teams across Seasonal Events (e.g., Valentine's Day, Mother's Day, Back to School), Holiday, and High-Velocity Events (e.g., Prime Day, Black Friday, Cyber Monday). We are rapidly expanding our Events marketing via automation, new CXes, and new tools built in partnership with DiscoTec to enable marketers to efficiently scale. This position is a new cross-Event role designed to connect our various Events workstreams to create a streamlined, seamless roadmap with technical teams and channel owners, as well as build and deliver an Events experimentation plan.

Ideal Candidate

The ideal candidate is a strategic marketer who is customer obsessed. They can work extremely effectively in a matrix organization, develop win-win partnerships with other teams, and write powerful documents that align key stakeholders to their vision. They have good instincts prioritizing where to invest, and where to make trade-offs. They see around corners and connect disparate workstreams to create a cohesive plan across multiple teams. They are relentless using customer anecdotes and behavioral data to shape their strategies and align stakeholders with different business objectives under a common vision. They evaluate communications through the lens of their customer and have a hunger for building personalized marketing communications at scale. They strive for operational excellence in everything they do and are always scrutinizing current processes to find new ways to serve unique customers more efficiently.

Key job responsibilities

This new role will serve as a cross-Events leader. More specifically they will:

• Lead the cross-Events roadmap in partnership with PMTs and channel owners, including mechanisms like Events CPR (Critical Project Review).

• Deliver on Events roadmap priorities and evaluate trade-offs for 2024 and 2025 OP1

• Drive excellence in Events execution, including creative, onsite visibility, and offsite channel plans by ensuring best practices and learnings from previous Events (Valentine's Day) are carried forward (Mother's Day, Holiday)

• Serve as the hub across Seasonal Events (e.g., Valentine's Day, Back to School), Holiday, and HVEs (e.g., Prime Day) to understand and communicate team priorities, drive testing plans, and identify and mitigate potential issues/conflicts

• Build and execute self-service experimentation plan for Events, with a focus on growing Events shopping penetration for selected segments and working with appropriate channel partners to implement

• Own gifting CX, in partnership with technical teams and may include scoping tests with new tools like Project Rufus (new AI tool, currently in beta-mode)

• Document and manage feedback on Events automation to ensure our progress towards our goals are both measurable and significant

You will be successful in this role if you have:

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

• Proven experience developing and maintaining strong cross-functional relationships

• Experience using data and metrics to drive improvements and evaluate trade-offs

• Experience and deep understanding of Amazon site merchandising tools such as Content Symphony, and Babel

• Experience managing and measuring marketing performance in various channels

A day in the life

You start your morning reviewing the weekly performance metrics for live events with the appropriate channel partners to deep dive into any unique trends. After that you meet with various technical and marketing partners to review your Events roadmap, and discuss experiments for the upcoming quarter. You then review creative and UX wireframes for an upcoming cross-channel campaign for a net new to Amazon event experience. Finally, you end your day collaborating with the speed and gifting teams to deliver net new ways for customers to shop last minute for event related needs.

We are open to hiring candidates to work out of one of the following locations:

Los Angeles, CA, USA | New York, NY, USA | Santa Monica, CA, USA | Seattle, WA, USA | Simi Valley, CA, USA | West Hollywood, CA, USA

PREFERRED QUALIFICATIONS

• Experience using any of SQL or other analytical tools for conducting data analysis

• Experience with customer segmentation, profiling, and targeting

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114,300/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.