Sr. Product Marketing Manager, Marketing Solutions

Neustar, Inc. Chicago , IL 60602

Posted 3 weeks ago

Neustar is an information services and technology company and a leader in identity resolution providing the data and technology that enables trusted connections between companies and people at the moments that matter most. More information is available at https://www.home.neustar.

Job Requisition:

R-3890 Sr. Product Marketing Manager, Marketing Solutions (Open)

Primary Location:

CHICAGO

Job Description:

Job Description:Senior Product Marketing Manager, Neustar Marketing Solutions

Primary Location: Any location in the U.S.; Chicago, New York Tri-State, Los Angeles preferred

  • Are you an expert in the advertising industry? Passionate about big data, analytics (MMM, MTA), data science, and machine learning?
  • Do you love to tell stories and find ways to simplify complex subjects?
  • Are you customer obsessed and intrigued with the "why behind the buy?"
  • Do you love strategic planning and thrive in cross-team collaborative environments?
  • Are you a student of design who believes that aesthetics are an important part of how we convey information?
  • Are you a project manager obsessed with bringing complex, cross-media projects and marketing campaigns to life?

If the above sounds like you, let's talk. We are looking for a curious, results-driven individual to expand our product marketing team in support of our highly successful marketing solutions business unit and its Unified Analytics product suite. Neustar Unified Analytics is the only end-to-end marketing analytics solution that provides both cross-platform and user-level measurement across online and offline channels for the largest brands in the world.

Neustar has an innovative, collaborative, and passionate culture. We look for creative and driven self-starters that can think strategically, relate to others empathetically, and act quickly. We foster a culture of open dialogue, mutual respect, and intellectual rigor, with a large dose of humor. If you're a collaborative and take-charge team player capable of managing project timelines and wearing multiple hats, Neustar is the right place for you.

What you will be doing

  • Develop GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning.

  • Partner with product management to lead to development of GTM strategy, build intelligence and co-manage pipeline and revenue

  • Build market awareness of our solutions through industry events and speaking engagements

  • Track, analyze, report and develop competitive strategies against our key competition in Marketing Solutions

  • Perform market research (first- and third party) to inform strategic POV documents as critical changes take place in the industry vertical

  • Diagnose client and prospect needs, translate into questions and use cases, architect the story and positioning to solve critical client marketing opportunities

  • Develop and lead product steering committee meetings with cross-departmental stakeholders to drive the advancement of GTM positioning

  • Work closely with the respective functions in marketing (Partnerships, Content Strategy, Media, Events, Design Studio) to execute on GTM strategies and report/synthesize results against KPI's

What you should have

  • 5-7 years' experience in product marketing, product strategy or related, ideally within B2B, preferably in marketing analytics (MMM, MTA), marketing technology, advertising technology, data science, audience activation platforms, media/audience planning, or in a consultative or strategy role within a large professional services firm or agency.

  • Strategy development skillset, messaging and positioning experience in dynamic, high-growth as well as mature markets. Examples will be requested.

  • Big brand experience is a big plus

  • Comprehension of marketing analytics, specifically media strategy, media planning, identity resolution, data management, demand side platforms, onboarding, remarketing, and data science is an advantage

  • Sales enablement experience required

  • Significant presentation experience, especially in crafting and delivering storytelling and solutions-oriented selling

  • Excellent organization ability to indirectly manage cross-functional roles

  • Proven experience in "roll-up the sleeves" execution of product planning and execution details

  • Ability to adjust to frequently changing priorities and fast-paced environments and drive team towards results

  • Excellent written and communication skills

  • Education: Four-year accredited college degree required. MBA preferred

Neustar does not accept unsolicited resumes from external firms or agencies. Neustar will not be responsible for placement fees associated with unsolicited resumes.

DIVERSITY

Diversity, inclusion and teamwork are second nature to Neustar; and these values permeate our entire business structure. Neustar is committed to creating an environment where a wide spectrum of opinions and beliefs are actively sought, listened to and respected. Further, our talented workforce draws from the many geographic areas and markets in which Neustar operates worldwide, which represents a distinct competitive advantage. The rich and varied personal and professional backgrounds of our employees make Neustar a dynamic and rewarding company at which to build a career. We invite you to join us.

EOE of Minorities/Females/Vets/Disability

Neustar, Inc. considers all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, or status as a Vietnam-era or special disabled veteran in accordance with federal law and other state and local requirements. Neustar, Inc., complies with applicable state and local laws prohibiting discrimination in employment and provides reasonable accommodation to qualified individuals with disabilities in accordance with the American with Disabilities Act (ADA) and applicable state and local laws.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Sr Associate Global Marketing Campaign Manager

Publicis Groupe

Posted 3 days ago

VIEW JOBS 10/13/2021 12:00:00 AM 2022-01-11T00:00 Company Description Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients' businesses through designing the products and services their customers truly value. Job Description As a Global Marketing Senior Associate, you will work within the Global Brand Marketing internal team. We're looking for a campaign guru to join our Brand & Corporate Marketing team. You'll be an instrumental part of a multi-discipline team creating campaigns and experiences that effectively help build Publicis Sapient's credibility as a Digital Business Transformation partner. As a Campaign Manager you'll work directly with the Global Brand Marketing Manager on the execution of integrated marketing campaigns. The ideal candidate will be a hybrid of a campaign manager and marketing professional - with strong experience in managing complex campaigns and a demonstrated ability to analyze data and action on insights from the campaign reports. You will work collaboratively with copywriters, designers, content and program managers on creative development to ensure they are on brief and deadlines are met. Your Impact: * Working with the Brand Marketing Manager to set strategic direction and goals and assist the development of a multi-channel integrated marketing campaign journeys. * Ensuring successful planning, execution, trafficking, optimization for key traffic KPIs via paid, organic & owned media channels. * Working with the creative team to develop new creative ideas, assets, and messaging to improve campaign performance. * Analyzing data and measuring campaign results to improve performance. * Identifying and testing new channels to continue to meet established critical metrics. * Leading in-house agency briefing process with cross-functional teams to deliver effective marketing and creative briefs. * Stewarding creative production in collaboration with the Project Manager and the creative team. * Spearheading projects/programs and facilitate cross-functional team communication. * Assisting in the creative of recap decks to share out with the broader marketing groups. * Staying up to date on competitive landscape and bringing forward any opportunities to conquest. * Maintaining the Brand Marketing Content Calendar on a regular basis to share out monthly the broader team. * Managing budgets. Qualifications Your Skills and Experience: * Bachelor's degree or equivalent experience. * 2 - 3 years of digital marketing experience (i.e. paid social, programmatic, SEO, SEM) and strong knowledge of reporting tools (i.e. Adobe Analytics, Datorama). * Strong analytical and problem-solving background. * Ability to work independently and make decisions. * Goal and results oriented. * Ability to prioritize multiple responsibilities/projects and proven ability. * Self-motivated with results-oriented approach to daily tasks and responsibilities. * Ability to manage multiple projects in a fast-paced environment, with varying levels of detail. * An entrepreneurial spirit that motivates with a cohesive team environment. * Relentless attention to detail coupled with successful time management and prioritization skills. * Ability to work effectively amidst ambiguity. * Ability to be a key contributor within a team of activation and brainstorming. * Strong team player with a can-do attitude and an ability to simplify as well as go into detail when necessary. * Aggressive appetite for learning and broadening/deepening skill set and knowledge as needed Additional Information Benefits of Working Here: * Flexible vacation policy; time is not limited, allocated, or accrued * 16 paid holidays throughout the year * Generous parental leave and new parent transition program * Tuition reimbursement * Corporate gift matching program As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200. Publicis Groupe Chicago IL

Sr. Product Marketing Manager, Marketing Solutions

Neustar, Inc.