Neustar is an information services and technology company and a leader in identity resolution providing the data and technology that enables trusted connections between companies and people at the moments that matter most. More information is available at https://www.home.neustar.
R-3890 Sr. Product Marketing Manager, Marketing Solutions (Open)
Job Description:Senior Product Marketing Manager, Neustar Marketing Solutions
Primary Location: Any location in the U.S.; Chicago, New York Tri-State, Los Angeles preferred
If the above sounds like you, let's talk. We are looking for a curious, results-driven individual to expand our product marketing team in support of our highly successful marketing solutions business unit and its Unified Analytics product suite. Neustar Unified Analytics is the only end-to-end marketing analytics solution that provides both cross-platform and user-level measurement across online and offline channels for the largest brands in the world.
Neustar has an innovative, collaborative, and passionate culture. We look for creative and driven self-starters that can think strategically, relate to others empathetically, and act quickly. We foster a culture of open dialogue, mutual respect, and intellectual rigor, with a large dose of humor. If you're a collaborative and take-charge team player capable of managing project timelines and wearing multiple hats, Neustar is the right place for you.
What you will be doing
Develop GTM strategy, storytelling, messaging, pitch decks, promotional collateral, sales enablement material, and competitive positioning.
Partner with product management to lead to development of GTM strategy, build intelligence and co-manage pipeline and revenue
Build market awareness of our solutions through industry events and speaking engagements
Track, analyze, report and develop competitive strategies against our key competition in Marketing Solutions
Perform market research (first- and third party) to inform strategic POV documents as critical changes take place in the industry vertical
Diagnose client and prospect needs, translate into questions and use cases, architect the story and positioning to solve critical client marketing opportunities
Develop and lead product steering committee meetings with cross-departmental stakeholders to drive the advancement of GTM positioning
Work closely with the respective functions in marketing (Partnerships, Content Strategy, Media, Events, Design Studio) to execute on GTM strategies and report/synthesize results against KPI's
What you should have
5-7 years' experience in product marketing, product strategy or related, ideally within B2B, preferably in marketing analytics (MMM, MTA), marketing technology, advertising technology, data science, audience activation platforms, media/audience planning, or in a consultative or strategy role within a large professional services firm or agency.
Strategy development skillset, messaging and positioning experience in dynamic, high-growth as well as mature markets. Examples will be requested.
Big brand experience is a big plus
Comprehension of marketing analytics, specifically media strategy, media planning, identity resolution, data management, demand side platforms, onboarding, remarketing, and data science is an advantage
Sales enablement experience required
Significant presentation experience, especially in crafting and delivering storytelling and solutions-oriented selling
Excellent organization ability to indirectly manage cross-functional roles
Proven experience in "roll-up the sleeves" execution of product planning and execution details
Ability to adjust to frequently changing priorities and fast-paced environments and drive team towards results
Excellent written and communication skills
Education: Four-year accredited college degree required. MBA preferred
Neustar does not accept unsolicited resumes from external firms or agencies. Neustar will not be responsible for placement fees associated with unsolicited resumes.
Diversity, inclusion and teamwork are second nature to Neustar; and these values permeate our entire business structure. Neustar is committed to creating an environment where a wide spectrum of opinions and beliefs are actively sought, listened to and respected. Further, our talented workforce draws from the many geographic areas and markets in which Neustar operates worldwide, which represents a distinct competitive advantage. The rich and varied personal and professional backgrounds of our employees make Neustar a dynamic and rewarding company at which to build a career. We invite you to join us.
EOE of Minorities/Females/Vets/Disability
Neustar, Inc. considers all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, or status as a Vietnam-era or special disabled veteran in accordance with federal law and other state and local requirements. Neustar, Inc., complies with applicable state and local laws prohibiting discrimination in employment and provides reasonable accommodation to qualified individuals with disabilities in accordance with the American with Disabilities Act (ADA) and applicable state and local laws.