Amazon's Delivery Experience team is responsible for how customers experience fast delivery options including Prime FREE Two-Day Shipping, Prime FREE Same-Day Delivery, Prime FREE Release-Date Delivery, Scheduled Delivery and many more. Our innovative programs impact hundreds of millions of customers around the world. The Delivery Experience team is changing the way customers shop, giving them ways to get what they want and need, even quicker. Looking for an opportunity to move fast and make a big impact? It isn't just part of how we work, it's part of the product.
The Delivery Experience team is looking for a Sr. Product Marketing Manager to help drive consumer awareness and adoption of a new delivery program. In this role, you will own the marketing strategy and execution for a specific Amazon delivery program. You will be accountable for capturing marketing best practices and developing a marketing calendar and roadmap for testing and implementing them for your assigned program(s). You will be responsible for designing strategic, customer-facing tactics and strategies to hit customer and revenue goals. Leveraging deep domain and competitive landscape understanding, you will create complex experiment frameworks, analyze results, and structure scalable programs covering a wide variety of customer-facing channels and touch points. Further, you will be tasked with implementing strategies for driving traffic and customer adoption, retention, and engagement; creating and testing new, engaging content and messaging; and reporting on business results to leadership.
We are looking for someone with a proven record of taking marketing programs from conception to completion, independently crafting strategy, and coordinating with other team members to execute complex programs. Candidates should have a deep understanding of the marketing processes integral to large organizations, and experience ideating and overseeing creative digital campaigns as well as creating messaging and content in support of brand positioning and identity. They should be comfortable in both an ambiguous, self-sufficient role, as well as one of team support and interaction. Keys to success will be outstanding copywriting skills, exemplary communication with cross-functional teams and senior leadership, and the ability to use data to develop targeted marketing programs, design sophisticated and innovative A/B tests, and quickly double down on areas that show success. Candidates must be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing campaigns with merchandising tools, analyzing traffic data, and solving problems). The ideal candidate is motivated, agile, with strong marketing program development, problem-solving, and communication skills.
Develop and execute creative marketing programs, campaigns and promotions across various channels, including on-site merchandising, landing pages, email and more.
Create targeted, high quality messages and customer communications based on the key value propositions and use cases of our delivery programs.
Ideate and execute A/B testing and optimization efforts to optimize delivery program KPIs.
Oversee production of creative assets (in partnership with internal design teams or external agencies).
Build and analyze key metrics and traffic patterns to measure attribution / performance of marketing programs, and create communication and documentation strategy to institutionalize learnings.
Document and share best practices with international teams to drive global success.
Proactively identify trends and suggests new marketing features and functionality for development, defining requirements and prioritizing across requests.
Own the ongoing optimization and product lifecycle for marketing-driven features, identifying enhancements and opportunities to integrate with existing feature sets.
Earn trust and maintain strong relationships with key stakeholder teams to drive program support.