Sr. Product Marketing Manager - Consumer Packaged Goods

Blue Yonder Dallas , TX 75201

Posted 3 days ago

Blue Yonder Job Title:

Sr. Product Marketing Manager - Consumer Packaged Goods

Location:

US - Remote

Overview:

Blue Yonder is looking for a creative and dynamic solutions marketer with a passion for supply chain management and the consumer packaged goods (CPG) / food & beverage industry to help Blue Yonder accelerate its leadership in supply chain transformation.

What you will do:

  • Work with product and marketing leaders to align new product capabilities into industry-specific messaging and content used in sales, awareness and demand generation.

  • Serve as the subject matter expert on CPG in industry marketing, supporting sales and identifying existing content that can be repurposed for CPG, accelerating go-to-market.

  • Partner with sales and industry leaders to build outcome oriented positioning and content that helps supply chain leaders understand our value in consumer packaged goods.

  • Collaborate with stakeholders across sales, product and marketing to drive consumer packaged goods specific / tuned programs and promotions that increase engagement.

  • Evaluate opportunities to take share and deposition competitors, working with competitive intelligence, sales and partners.

  • Partner with marketing and product teams on the scripts and visual demonstrations used at events for showcasing the value of Blue Yonder in consumer packaged goods.

What we are looking for:

  • Bachelor's Degree preferred, preferably in marketing or a hi-tech field

  • 5+ years of marketing experience

  • 3+ years of CPG marketing experience or equivalent time in marketing at a CPG company

  • Experience of and understanding of supply chain software

  • Excellent written and verbal communication skills with the ability to articulate complex technical concepts to business audiences in simple, compelling English

  • Proven track record partnering with and leading cross-functional teams to plan and execute product launches as well as go-to-market programs.

  • Strong technical knowledge of cloud-based software products

  • Experience defining and measuring how marketing efforts support business goals

  • Strong internal communicator and collaborator

#LI-REMOTE

The salary range for this position is: USD $120,334.55 - $151,665.44

The salary range information provided, reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors. In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.

At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes:

  • Comprehensive Medical, Dental and Vision

  • 401K with Matching

  • Flexible Time Off

  • Corporate Fitness Program

  • Wellbeing Days

  • A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more

At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.

Our Values

If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success - and the success of our customers. Does your heart beat like ours? Find out here: Core Values

Diversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.


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