Sr. Product Marketing Manager

Cardiovascular Systems Inc Saint Paul , MN 55102

Posted 3 weeks ago

  • NO RELOCATION - Position will be located in St. Paul, MN

Job Summary:

The Senior Product Manager will have broad responsibility for domestic market growth, commercial strategies and tactics, and new product development related to the market-leading Diamondback 360 Coronary Orbital Atherectomy System. This position is key member of CSI's Coronary Marketing Team and reports directly to the Director of Coronary Marketing.

Essential Duties and Responsibilities:

The Senior Product Manager is responsible for providing marketing leadership for coronary products and programs to assure attainment of business objectives and revenue goals. Strong product management skills (both up-stream and down-stream) and excellent communication, collaboration, and influence management skills are required.

Key Responsibilities include but not limited to:

  • Market Strategy and Planning: Translate business strategies into structured marketing and tactical plans and actions with measurable metrics.

  • Market Growth: Execute market development strategies to enhance technology adoption and drive market growth (KOL development, pre-clinical and clinical data dissemination, technology awareness, competitive differentiation, etc.)

  • Product Lifecyle Management: Direct responsibility for beginning to end product lifecyle management, including product innovation and product improvement efforts within a cross functional team, launch and commercialization, and sustaining product and marketing initiatives to achieve revenue goals.

  • Work with the Medical Education and Sales Training teams on specific courses to enhance physician and sales professional training and knowledge of the products and messaging (operational and clinical).

  • Work with MarComm to develop integrated promotional plans to support increased device adoption and share gain.

  • Anticipate, monitor and respond to competitive marketing initiatives.

  • Oversee forecasting to ensure product availability.

  • Customer Engagement and Support: Develop productive relationships with Key Opinion Leaders. Provide support for field customer interactions, VIP meetings, and trade shows.

  • Collaboration: Collaborate cross-functionally to further develop pre-clinical and clinical evidence based on identifying high priority customer needs

Knowledge, Skills and Abilities Required for Successful Job Performance:

  • Bachelor's Degree required. MBA preferred.

  • 4+ years required (6+ preferred) of progressive marketing experience in the medical device or related industry.

  • Demonstrated leadership in the successful commercialization of at least 2 new products and/or marketing programs.

  • Demonstrated leadership of cross functional team members to create and deliver on commercial strategies, market development and strategic product initiatives, clinical messaging and positioning, and competitive differentiation.

  • Knowledge of interventional cardiology strongly desired.

  • Ability to assess customer needs and market trends and to translate into workable marketing and product strategies and plans.

  • Market development or downstream product marketing experience in addition to upstream marketing experience, preferred.

  • Highly effective at partnering cross-functionally and driving alignment and action (specifically with marketing, sales, operations, clinical, and R&D).

  • Creativity, competitiveness, and strategic insight to create and drive commercialization strategies and tactics.

  • Ability to lead and work through ambiguity and change.

  • Ability to self-task and multi-task in a fast-paced environment.

  • Excellent communicator, both written and verbal and strong ability to engage with customers.

  • Excellent project management skills.

  • Willingness to stretch beyond the initial job description and grow along with the organization.

  • Ability to travel up to 30-40% of the time.

Specifications/Other:

  • Must be able to lift 25 lbs

  • Work is performed on-site in an office environment with exposure to electrical office equipment.

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Sr. Product Marketing Manager

Cardiovascular Systems Inc