Sr. Product Marketing Manager

Cardiovascular Systems Inc Saint Paul , MN 55102

Posted 3 weeks ago

  • NO RELOCATION - Position will be located in St. Paul, MN

Job Summary:

The Senior Product Manager will have broad responsibility for domestic market growth, commercial strategies and tactics, and new product development related to the market-leading Diamondback 360 Coronary Orbital Atherectomy System. This position is key member of CSI's Coronary Marketing Team and reports directly to the Director of Coronary Marketing.

Essential Duties and Responsibilities:

The Senior Product Manager is responsible for providing marketing leadership for coronary products and programs to assure attainment of business objectives and revenue goals. Strong product management skills (both up-stream and down-stream) and excellent communication, collaboration, and influence management skills are required.

Key Responsibilities include but not limited to:

  • Market Strategy and Planning: Translate business strategies into structured marketing and tactical plans and actions with measurable metrics.

  • Market Growth: Execute market development strategies to enhance technology adoption and drive market growth (KOL development, pre-clinical and clinical data dissemination, technology awareness, competitive differentiation, etc.)

  • Product Lifecyle Management: Direct responsibility for beginning to end product lifecyle management, including product innovation and product improvement efforts within a cross functional team, launch and commercialization, and sustaining product and marketing initiatives to achieve revenue goals.

  • Work with the Medical Education and Sales Training teams on specific courses to enhance physician and sales professional training and knowledge of the products and messaging (operational and clinical).

  • Work with MarComm to develop integrated promotional plans to support increased device adoption and share gain.

  • Anticipate, monitor and respond to competitive marketing initiatives.

  • Oversee forecasting to ensure product availability.

  • Customer Engagement and Support: Develop productive relationships with Key Opinion Leaders. Provide support for field customer interactions, VIP meetings, and trade shows.

  • Collaboration: Collaborate cross-functionally to further develop pre-clinical and clinical evidence based on identifying high priority customer needs

Knowledge, Skills and Abilities Required for Successful Job Performance:

  • Bachelor's Degree required. MBA preferred.

  • 4+ years required (6+ preferred) of progressive marketing experience in the medical device or related industry.

  • Demonstrated leadership in the successful commercialization of at least 2 new products and/or marketing programs.

  • Demonstrated leadership of cross functional team members to create and deliver on commercial strategies, market development and strategic product initiatives, clinical messaging and positioning, and competitive differentiation.

  • Knowledge of interventional cardiology strongly desired.

  • Ability to assess customer needs and market trends and to translate into workable marketing and product strategies and plans.

  • Market development or downstream product marketing experience in addition to upstream marketing experience, preferred.

  • Highly effective at partnering cross-functionally and driving alignment and action (specifically with marketing, sales, operations, clinical, and R&D).

  • Creativity, competitiveness, and strategic insight to create and drive commercialization strategies and tactics.

  • Ability to lead and work through ambiguity and change.

  • Ability to self-task and multi-task in a fast-paced environment.

  • Excellent communicator, both written and verbal and strong ability to engage with customers.

  • Excellent project management skills.

  • Willingness to stretch beyond the initial job description and grow along with the organization.

  • Ability to travel up to 30-40% of the time.


  • Must be able to lift 25 lbs

  • Work is performed on-site in an office environment with exposure to electrical office equipment.

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Sr Downstream Marketing Manager


Posted 1 week ago

VIEW JOBS 12/3/2018 12:00:00 AM 2019-03-03T00:00 Job TitleSr. Downstream Marketing Manager Job Description In this role, you have the opportunity to Lead the US downstream marketing team and initiatives for the RespirTech business within the Philips Sleep and Respiratory Care (SRC) business. This critical role is responsible for expanding access to care for patients through driving US growth plans for the business and collaborating closely with US sales and marketing leaders, as well as other key business leaders and teams. You are responsible for * Appropriately staffs and manages the marketing function for current and future business models. Creates, manages and develops a high performance marketing team committed to making a difference for the business and ultimately our patients. * Leads the commercialization plans and execution for the RespirTech business. Partners closely with sales, strategic accounts, global marketing, reimbursement, clinical, scientific affairs, regulatory, customer education, quality, legal, reimbursement, finance and strategy in managing the portfolio and prioritizing key initiatives to drive business growth. * Leads downstream team in creating annual marketing communications. Partners with sales leadership in understanding market dynamics and aligning strategies to best achieve business growth and success. * Through analysis of internal and external variables impacting the business, works closely with sales and marketing partners in developing and managing US pricing strategies. * Participates in global portfolio prioritization process representing critical customer and commercial needs. Works closely with upstream marketing in launching new products. * Manages the full RespirTech portfolio in the market including forecasting, pricing management, and quality. * Prioritizes and manages the downstream marketing budget. * Develops KOL relationships and advisors critical to understanding unmet clinical and healthcare business needs and helping determine appropriate initiatives driving business success. * Brings to life every day the Philips cultural values including Customer First, Eager to Win, Take Ownership, Team up to Excel and Always Act with Integrity. You are a part of Marketing team – RespirTech To succeed in this role, you should have the following skills and experience * Experience working in a durable medical equipment (DME) environment, bringing a strong understanding of DME-specific business strategy, market development and the critical role of downstream marketing in cross-functional collaboration in driving business success. * Consistently work with abstract ideas or situations across functional areas of the business. * Through assessment of intangible variables, identifies and evaluates fundamental issues, providing strategy and direction for major functional areas. * In-depth knowledge of the functional area, business strategies, and the company's goals. * Broad responsibility and significant operational latitude. Interacts internally and externally with executive level management, requiring negotiation of extremely critical matters. * Collaborative spirit. Given the significant influence management and cross-functional team alignment, must enjoy working as part of a high performing, enthusiastic team. * Ability to interact effectively with executives and all levels within the organization. * Ability to work within a matrixed environment balancing needs of multiple stakeholders. * 15+ years' experience in marketing and/or strategy; med tech experience required. * Bachelor's degree in marketing or business, MBA preferred. * Highly skilled in all aspects of marketing communications, especially strategy, digital/social media, content development and integrated campaign development and execution. * Self-motivated with a positive and professional approach to management, including prior experience successfully leading marketing teams. In return, we offer you Sharpen your talents with new challenges in our dynamic organization. As a market-driven company, we're used to listening to our customers & apply the same thinking to our employees. We offer a competitive salary, outstanding benefits and flexibility in a career with a positive and supportive atmosphere in which to develop your talents further. Why should you join Philips? Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions. Philips is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex (including pregnancy), sexual orientation, gender identity, national origin, genetic information, creed, citizenship, disability, protected veteran or marital status. As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance. Contact If you forgot your password, you can click the Forgot Password button on the Sign In screen to reset it. In case of technical difficulties, please send an email to (Note: To ensure fairness and legal compliance in our recruitment processes, only technical issues will be monitored through the above inbox. Please do not submit resumes or applications to this email, as they will not be reviewed. Only applications received through the online application process will be considered.) Philips Saint Paul MN

Sr. Product Marketing Manager

Cardiovascular Systems Inc