Bill.com is a leader in financial process automation for small businesses and mid-size companies. Making it simple to connect and do business, the Bill.com Back Office Cloud digitizes, automates and simplifies legacy payment and financial processes. With an integrated, end-to-end platform, Bill.com leverages artificial intelligence to reduce manual work, and provides a cloud workspace to help run your business anytime, anywhere. The company partners with four of the largest U.S. financial institutions, more than 70 of the top 100 U.S. accounting firms, and major accounting software providers. Bill.com manages more than $70B in annual payment volume across ACH, virtual cards, checks, and international payments. The company has offices in Palo Alto, California and Houston, Texas. For more information, visitwww.bill.com or follow @billcom.
The Senior Product Marketing Manager is responsible for driving product marketing strategy for international payments and the Intuit embedded product, two of the fastest growing lines of businesses at Bill.com. You will play a major role in shaping the voice of the product and drive critical business decisions for the businesses. A critical aspect of the role is to gain a deep, thorough understanding of the customer journeys for both businesses while conducting analysis on the competitive landscape. Based on the findings, you will also lead, develop, and execute the overall go-to-market strategy, product and initiative messaging and positioning, sales enablement, pricing decisions, and provide thought leadership for the two very distinct channels. The role will require close partnership with the product, sales, and the rest of the marketing team to help turn ideas into action.
The main outcome of this role is to drive massive adoption of the embedded product in the 4 million Intuit user base, and maximize the adoption the Bill.com international payments offering across the broader market. This is the right role for you if you are a strategic thinker, a creative marketer, and want your decision to make major impacts across the company and the market. The ideal candidate should also be passionate about developing strong understanding of the customer, and is someone who thrives in a fast paced environment while working collaboratively across different parts of the businesses.
Professional Experience/Background to be successful in this role:
7-10 years of experience in Product Marketing.
Ability to lead cross-functional teams and influence stakeholders.
Experience building GTM plans and strategies, launching products and leading cross-functional teams
Experience developing integrated marketing campaigns.
Experience creating marketing and sales enablement assets.
MBA or Master's preferred, but not required.
Fintech domain knowledge industry experience, a plus.
Competencies (Attributes needed to be successful in this role):
Creative and data driven.
Extremely self-driven, ability to multitask, and deliver high quality products under tight deadlines.
Strong critical thinker and problem solver.
Strong copywriting skills
Excellent verbal and written communication and presentation skills.
Curious, a fast learner, and quick to adapt.
Expert in Microsoft product (e.g., Excel, Powerpoint, etc.)
Expected Outcomes in 12 months:
Become a product expert of Bill.com.
Become an expert on key metrics that drive the business.
Developed closer partnerships with sales, product, marketing, and strategic partner teams.
Developed sales enablement content to drive immediate increase in growth.
Within 3 months
Conducted research on customers and prospects and mapped out customer journey.
Conducted research and analysis on competitive landscape.
Drive go-to-market strategy and programs for new and existing initiatives.
Further refined messaging and marketing strategies to drive product adoption in all relevant business channels based on research.
Comfortable assessing effectiveness of existing and new campaigns, and able to make relevant adjustments accordingly. Within 6 months
Become primary thought leader for the responsible channels, championing roadmap decisions across departments.
Bill.com is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Bill.com is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Bill.com are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We will not tolerate discrimination or harassment based on any of these characteristics.
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