Sr. Product Marketing Manager, Alexa

Amazon.Com, Inc. Seattle , WA 98113

Posted 4 weeks ago

Amazon is looking for a dynamic marketing professional to lead go to market and partner marketing, helping a variety of companies introduce products with Echo like functionality using the Alexa Voice Service. This role joins a passionate, fun team where everyone is focused on delivering a significant impact on consumers' lives.

The senior leader in this role will work cross-functionally with product, business development, and central marketing teams to develop, manage and execute GTM initiatives both across owned, paid and partner led channels. You will define success for your segment and you will be responsible for leading go to market from concept through launch and ongoing, including influencing key product features, defining the out of box experience, building positioning and messaging, and working with partners to build and execute full funnel marketing campaigns.

This role is central to the Alexa business, and the candidate best suited for this role will:

  • Think and act both strategically and tactically to launch hit products and scale the business

  • Build strong relationships with internal and external partners, and quickly formulate plans that are deeply backed by data

  • Be a self starter, comfortable with ambiguity in a fast paced ever changing environment, and able to think big while paying careful attention to detail

Specific Responsibilities include:

  • Own go to market for a specific segment of Alexa Voice Service products

  • Develop segment specific strategy to launch hit products and scale the business

  • Collaborate with partners to jointly define, develop, execute and analyze high-impact go-to-market campaigns.

  • Lead senior level partners (internal and external) through complex negotiations

  • Use data to ensure the voice of the customer is present in product and marketing decisions, and measure effectiveness of marketing campaigns and channels

  • Conduct business analysis regularly to improve metrics throughout the product lifecycle

  • Manage co-marketing budget including forecasting and reporting on a monthly basis


Alexa is the brain behind Echo, the Amazon device designed around your voice that answers your questions, plays your music, reads the news you care about, checks sports scores or the weather, and much more-instantly. Just ask! The vision for Alexa is to build the Star Trek computer in the cloud and enable customers to access it from a range of devices. The Alexa Voice Service is the set of APIs and services that allows device makers and application developers to add intelligent voice control for Alexa's growing list of capabilities to any connected product that has a microphone and speaker.

  • 4+ years of product management/product marketing/integrated marketing experience

  • Experience managing multiple competing priorities simultaneously

  • Experience working with partners and leading negotiations

  • Experience using customer research, hard data and metrics to back up assumptions, generate credible forecasts, and assess the efficacy of marketing programs.

  • Bachelors degree

  • Experience launching new and disruptive programs

  • Experience launching and building consumer-facing brands-preferably in consumer products, media or e-commerce industries

  • Track record of delivering consumer-focused marketing campaigns in technology marketing

  • Demonstrated ability to motivate, inspire, and lead cross-functional teams to deliver projects, including engineering, merchandising, design, marketing, and operations

  • A strong, decisive, action-oriented leader with excellent written and verbal communication skills to articulate recommendations to senior leaders and influence stakeholders.

  • Strong drive for results, with the ability to manage independently and take calculated risks Ambitious to get the job done.

  • Attention to detail, excellent organization skills, and ability to manage multiple projects, and comfortable dealing with the ambiguity and rapidly changing priorities of a rapidly evolving business.

  • Strong analytical skills

Amazon is an Equal Opportunity-Affirmative Action Employer - Minority/Women/Disability/Veteran/Gender Identity/Sexual Orientation

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Sr. Product Marketing Manager, Alexa

Amazon.Com, Inc.