Sr. Product Manager

Genmark Diagnostics, Inc. Carlsbad , CA 92008

Posted 2 months ago



We deliver innovative, diagnostic solutions that improve the lives of patients and their families and are proud to be one of the heroic diagnostic companies that is in this fight against COVID-19. As a member of GenMarks team, youll get to be part of an organization where we embody our cultural beliefs in everything we do. The following is a glimpse of what our culture looks like and If you'd like to join us, we encourage you to apply as our company is growing!

  • Go Big
  • We never settle and challenge whats possible
  • Win Together
  • We are one team with a shared purpose
  • Own It
  • We step up, drive it, and deliver it
  • Be Bold
  • We empower ourselves and others

We are rapidly expanding and searching for proven bioinformatics performers who want to join us on the journey to improve patient care, and also help us grow our leadership position in a very dynamic marketplace.


The Sr. Product Manager is responsible for creating strategic and tactical marketing plans to drive continued growth in existing and new markets.

Critical factors to success include:


  • Perform market research and gather customer feedback in order to define, prioritize and develop corresponding justifications for market requirements of new products

  • Support the product development organization by representing the voice of the customer throughout the entire life cycle of the product

  • Cultivate and maintain relationships with KOLs, corporate partners, VIP customers and professional societies that drive test adoption and product endorsements

  • Responsible for product lifecycle management for all existing product lines assigned; including tracking success and managing resolution of issues

  • Lead the organization of and support the definition of alpha and beta studies associated with developmental stage products

  • Develop and implement product launch plans including sales training, positioning, competition, sales tools, pricing, etc.

  • Serve as the company expert with respect to our competition for the assigned product areas and ensure real-time communication of updates to the field, senior management and customer support organizations

  • Develop and recommend pricing strategies for each product which meet the revenue and profitability goals of the company

  • Participate in the company strategic planning and annual planning/budgeting process

  • Participate in shaping the development of the marketing department and manage direct reports as assigned

  • Support the sales organization and customers by providing information about products, technology, or other issues requiring Marketing input or assistance


  • Bachelor's degree Medical Technology, Biology, Chemistry, or related Life Science field

  • MBA or advanced technical degree (MS, PhD) preferred

  • Minimum of eight (8) years of experience in commercial roles within clinical diagnostics (eight years preferred)

  • International experience is preferred

  • Direct selling experience preferred

  • Experience managing people preferred

  • Minimum of four (4) years of experience in marketing molecular diagnostics products preferred

  • Solid quantitative analytical skills as they relate to conducting market analysis and market research, establishing product strategies, working with product development teams, forecasting and pricing

  • Demonstrated success in defining and launching new products

  • Proven experience with developing sales support materials and tools for product commercialization

  • Effective analytical problem solving and decision-making skills

  • Ability to read, write, analyze, and interpret business periodicals, scientific journals, and package inserts

  • Experience working in an FDA regulated environment is preferable

  • Advanced computer skills working with Excel and PowerPoint, proficient in entire MS Office Suite


GenMarks ePlex true sample-to-answer system symbolizes the evolution of eSensor technology combined with digital microfluidics. ePlex offers unique solutions to address the most significant challenges facing clinical laboratories, while supporting hospital systems to deliver patient-centered, value-based care. ePlex streamlines the diagnostic workflow from physician order entry to the final test report and is the only true sample-to-answer solution designed to improve patient care, reduce costs, and increase lab efficiency.

GenMark is headquartered in Carlsbad, California.

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Sr. Product Manager

Genmark Diagnostics, Inc.