Sr. Product Manager, CDP Audience Management & Activation

GEICO is looking for an accomplished, customer obsessed, and results oriented Senior Product Manager to lead the Audience Management & Activation features discovery and development within the Customer Data Platform Product team.

Product Management at GEICO

In this dynamic role, you'll be key to driving GEICO's digital transformation by being part of a growing Product Organization working in cross-functional teams to implement cutting edge technologies, foster a culture of innovation, and ensure seamless integration of digital solutions across the organization. The ideal candidate will champion a startup mindset and deliver differentiated experiences for our customers.

We are building a world class Product team within GEICO so that we can enable GEICO businesses to lead with a data driven approach. If you have experience in Product Management building solutions for a Customer Data Platform - we are looking for you! The ideal candidate is a product-oriented team player comfortable working in a fast-paced environment and must be a strong communicator, comfortable working with stakeholders of all organizational levels.

Job Responsibilities:

• Understand industry landscape, market trends, customer and business need to synthesize discovery efforts into insights and implications to features

• Leverage insights to drive vision for product features that will drive incremental value and rally stakeholders to your vision

• Define and own the 6-9-month feature roadmap to drive priorities for your team taking into value creation and cost to create value

• Identify and measure feature KPIs (Key Performance Indicators), with an eye to adjusting and refining your roadmap as the data dictates

• Have an end-to-end understanding of features and how they fit into the larger ecosystem to be able to anticipate impacts from changes in other parts of the business

• Work closely with tech leadership and architecture to understand the tradeoffs of technical decisions and how they impact the customer experience

• Rally teams and senior stakeholders to your product direction and proactively leverage relationships throughout the ecosystem

• Reports on feature performance to stakeholders demonstrating incremental value creation

• Encourages adaptability informed by emerging solutions, industry trends and changing customer needs

• Defines scalable product solutions by deep knowledge of internal and external customers habits

• Understands technology concepts and how underlying product services perform across channels and customer touchpoints

• Fosters a strong agile discipline and inspires teams to continuously improve delivery through understanding of key agile metrics

Basic Qualifications:

• Bachelor's Degree

• At least 5 years of experience in Product Management

• At least 5 years of experience translating features into consumer or associate facing products

• At least 5 years managing all aspects of a product feature throughout its lifecycle from concept to delivery

• At least 5 years leading cross-functional teams that drive results during product discovery and product delivery

• At least 3 years of experience building and shipping technical products

• Strong understanding of audience segmentation, targeting and personalization concepts

• Demonstrated expertise in channels activation strategies within customer data platforms (CDP) and related technologies ecosystem

• Experience in building, using, or improving industry leading Customer Data Platforms (CDP) such as Adobe RT-CDP, Salesforce Customer 360 or Segment CDP

Preferred Qualifications:

• High level of technology acumen

• High sense of accountability and strong problem-solving skills

• Knowledge of multiple functional areas such as Product Management, Engineering, UX/UI, Sales, Customer Support, Finance, or Marketing

• Excellent written and verbal communication skills

• Strong interpersonal and collaborative skills to influence across the organization

• Insurance industry experience

• Agile certifications (i.e., SAFe, Scrum Alliance, Scrum.Org, ICAgile, PMI-ACP)

• Comfortable working hands-on with customer data, writing SQL queries

• Knowledge of concepts around entity resolution and master data management (MDM)

• Familiarity with data storage technologies like Graph, Cassandra, TiDB, ADLS, and Snowflake etc.

• Familiarity with activation platforms e.g. LiveRamp, Salesforce Marketing Cloud etc.

Annual Salary

$128,000.00 - $224,000.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

Benefits:

As an Associate, you'll enjoy our Total Rewards Program* to help secure your financial future and preserve your health and well-being, including:

• Premier Medical, Dental and Vision Insurance with no waiting period

• Paid Vacation, Sick and Parental Leave

• 401(k) Plan

• Tuition Reimbursement

• Paid Training and Licensures

• Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.

Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.