Starz New York , NY 10007
Maximize Starz Entertainment (STE) subscribers and revenue through collaborative implementation of partnership marketing campaigns, execution of marketing strategy and point-of-sale initiatives. This role requires a high level of creativity, attention to detail, and
project management skills, as well as the ability to analyze marketing and sales data to develop insights and make innovative recommendations leading to increased revenue and subscribers. The ideal candidate for this position will have the ability to take full ownership for the execution of assigned projects, working both independently and with a team. A sense of ownership, collaboration and intensity are critical.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Collaborates with distribution team to develop, execute, and analyze marketing plans to ensure revenue and subscriber growth and expansion of company products and/or services with distribution partners (MVPDs, vMVPD, OTT and Mobile).
Maintain constant awareness of the direction and manage status of all projects, including anticipating needs and conflicts that unexpectedly evolve.
Effectively work with Distribution Partners, agencies, all levels of the Distribution team and internal departments.
Exhibit strong communication skills by successfully providing counsel to Distribution/ STE Sales team on proper tactical mix/creative direction, executing that direction with creative teams, and proactively relating project status to stake holders.
Manage product launches on emerging and evolving OTT platforms.
Oversee all STE Distribtion events including vendor negotiation/selection, pre- production, event execution and post-event lessons learned.
Liaise with the public relations department to secure partner participation at STE events, as well as facilitate talent requests including reads, appearances, interviews and social media integrations.
Assist in managing contractual marketing funds and provide guidance to distribution team as to the utilization of marketing funds on assigned accounts.
Develop and maintain annual/quarterly distribution presentation and quarterly partnership presentations.
Collaborate on monthly budget review, reconciliation, and planning in tandem with the partnership marketing coordinator, accounting and finance.
Monitor and analyze marketing projects and make recommendations for improvements and better results.
Manage partnership marketing coordinator.
Bachelor's Degree in Marketing preferred.
Five years related experience; and/or training; or equivalent combination of education and experience.
Experience in cable, satellite, telecommunications or entertainment industry a plus.
Minimum two years experience with digital and social media marketing.
High attention to detail and can effectively review Distributor created materials and clearly communicate feedback.
Account service oriented high level of responsiveness is expected. Strong relationship building and maintaining skill set required.
Understand Industry/competitive environment and be knowledgeable of distribution goals and product packaging.
Proficiency to be strategic, manage multiple large-scale projects simultaneously, and meet deadlines through collaboration with internal and external stakeholders.
Client services, project management, agency experience.
Proven communication skills oral, written and presentation.
Knowledgeable in Microsoft Office Outlook, Word, Excel and PowerPoint. Also experienced in Adobe Acrobat, Illustrator, and Photoshop. Comfortable learning proprietary software solutions.
STARZ (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that provides premium subscription video programming on domestic U.S. pay television networks and produces and distributes content for worldwide audiences, including its investment in the STARZ PLAY Arabia OTT service.
STARZ is the ultimate destination for obsessable TV, movies and more. Characters who pull you in and stories that stay with you. From bold Original Series to the best movies, whatever you love, STARZ ignites your passions.
STARZ offers a competitive compensation package and an attractive benefits program to all eligible employees including a variety of healthcare plans, dental and vision insurance, 401k, life/disability insurance. Eligible employees will enjoy paid time off in the form of vacation and company holidays.
STARZ is an Equal Opportunity Employer. This means that all applicants will receive consideration for employment regardless of gender, age, race, national origin, disability, color, religion, sexual orientation, gender identity and/or expression, veteran status, or any other characteristic protected by federal, state or local law. In addition, STARZ will provide reasonable accommodations for qualified individuals with disabilities.