Sr. Partner Marketing Manager

Amazon.Com, Inc. Seattle , WA 98113

Posted 3 months ago

At Amazon, we believe that voice is the simplest, most natural way to communicate, and we have a mission to make Alexa, our cloud-based voice service, available everywhere. For Alexa Auto, we recognize that our customer's lives are not confined to the walls of their home. We are focused on bringing Alexa into the vehicle to help simplify your drive and keep you entertained, while you keep your hands on the wheel and eyes on the road. Learn more about Alexa Auto.

We are looking for an experienced self-directed results-oriented Sr. Partner Marketing Manager to focus on jointly developing full-funnel go-to-market plans with our strategic automotive OEM partners. In this role you will be writing and developing content for partner campaigns, creating and owning a communication strategy along with working with the OEMs to ensure Amazon Alexa messaging is integrated into their partner-led campaigns.

You will be a key contributor to our rapid growth by developing marketing programs that drive measurable partner impact on Alexa engagement and registration. You will be responsible for creating the campaign strategy for in-vehicle and OEM skill launches and driving execution from creation to completion. You will effectively project manage the campaign through multiple marketing channels, including website, online advertising, digital advertising, email, social media, etc. You will also need to build relationships with internal Amazon teams (Amazon Advertising, Devices, Prime, Amazon Music, Audible) to propose integrated Amazon programs to Alexa Auto Partners.

Key Responsibilities

  • Partner with cross-functional teams (business development, product, solutions architect, partner managers) to bring a product to market

  • Create, implement and analyze channel plan, content and campaign effectiveness, modify strategy based on performance and clearly communicate results to stakeholders

  • Obsess about getting the right message in the right format, in the right channel at the right time

  • Innovate ways to deliver Amazon programs that provide value to OEMs and their customers

  • Identify process improvements and automation opportunities to streamline marketing engagement and brand reviews with OEM partners

  • Define and drive KPIs to increase Alexa Auto awareness, registration and engagement through partner channels. Provide continuous and proactive proposals to exceed program goals.

Amazon is an Equal Opportunity-Affirmative Action Employer - Women / Minority / Disability / Veteran / Gender Identity / Sexual Orientation

  • 6+ years of partner marketing, channel marketing, B2B marketing, the automotive industry or retail

  • Experience in developing strategy and managing go-to-market plans or marketing programs

  • Experience defining project scope and managing to a timeline and/or budget

  • Experience pitching, building and executing project plans

  • Experience defining, owning and measuring the impact of marketing programs, end to end that map to the overall strategy

  • Bachelor's degree in marketing, business, communications, or relevant field of study preferred or equivalent work experience

  • Excellent verbal and written communication skills

  • Strong organizational skills with the proven ability to handle multiple projects and deliver results in a fast-paced environment

  • Thinks creatively and meaningfully contributes to marketing strategies

  • Ability to easily transition from high-level strategic thinking to creative and detailed execution

  • Possess an understanding of how to drive business and marketing through the sales and partner channels to grow business

  • Ability to analyze data, using results to inform plan development and report to the business

  • The demonstrated ability to work independently and autonomously

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Sr Partner Marketing Manager Technology Partners

Amazon.Com, Inc.

Posted 1 week ago

VIEW JOBS 5/20/2020 12:00:00 AM 2020-08-18T00:00 Are you looking for a role that challenges both your creative skills as well as your analytical abilities? If so, look no further! Amazon Web Services (AWS) is seeking an experienced Sr. Partner Marketing Manager to develop and build awareness, create demand and drive revenue with a select group of strategic technology partners in North America. In the Sr. Partner Marketing Manager role you will work with a select group of strategic technology partners to help the partners develop and deliver partner led demand generation activities that enable partners to acquire new customers, retain and grow existing customers and deliver growth in revenue from AWS services. You will act as the primary marketing contact for these strategic partner including regular participation in team calls, in-person meetings and planning sessions. You will be the partner's primary marketing contact and will be responsible for educating the partner on AWS marketing tools, resources and MDF usage. The ideal candidate will have creative marketing ideas to combine with extensive analytic and data-driven customer demand generation experience. Ability to effectively communicate with some of the most agile technology companies in the industry, including both technical and non-technical audiences is critical. You should be detail-oriented and organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and rapidly changing priorities. You will work closely with the partners and the partner sales team to identify specific customer segments and industry verticals to market to with a joint value proposition for using AWS. A solid understanding of cloud architecture and the cloud landscape are critical to this role. * This position can be based in any major Amazon Corporate location. * 10+ years of relevant work experience in partner marketing, demand generation in high-technology companies, ideally in enterprise software space * Bachelor's degree in marketing, business, communications, or relevant field of study * Possess an expert understanding of how to drive business and marketing with and through the partner community * Experience in a business-to-business (B2B) environment, high-tech products/services required; enterprise software experience preferred * Demonstrated experience in working with sales leaders in driving pipeline and revenue * Strong working knowledge of best practices in digital marketing and social media * Strong experience in managing multiple partners of varied sizes to build marketing programs appropriate for their goals * Excel at cross-group collaboration, creative thinking, problem solving and have a bias for action * Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business * Analytical tendencies with a natural curiosity to measure, test, learn and iterate in order to get the best results possible * Very strong written and verbal communication skills with an innate attention to detail * Strong project management skills with experience gaining consensus and driving deliverables with individuals inside and outside the organization * Willing to travel to meet with sales leaders, partners and attend events * Familiarity with SFDC and Marketo preferred Position may be located in Seattle or virtual U.S. Relocation offered from within the US to Seattle only. Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Amazon.Com, Inc. Seattle WA

Sr. Partner Marketing Manager

Amazon.Com, Inc.