Job Description: Summary
The Marketing Communications Senior Manager will support all external, customer, and sales communications for the U.S. Region. This role will by develop marketing strategies that will attract customers and develop and enhance the BD MMS brands. This person will create, implement, and oversee internal and external communications programs that effectively describe and promote the organization and its products and perform a variety of tasks, such as the creation and development of sales messaging and materials, print and online advertising, digital marketing including email marketing, web site management along with content development, press releases, by lined articles, white papers, videos and customer testimonials.
The marketing communications senior manager is responsible for:
Collaborating with market and product teams to create and implement effective communication plans in support of U.S. region market priorities
Collaborating with others including creative, IT, regulatory and legal in order to produce effective promotional materials
Coordinating with and managing PR and creative agency partners
Creating marketing content for key identified stakeholders
Implementing effective digital marketing strategies and optimize existing digital tools to support communication objectives
Partnering with sales training and leadership teams to ensure effective roll out of messaging and related tools
Monitoring sales tool effectiveness
Obtaining necessary consent and providing final approval on all marketing collateral, products, and promotions
Creating, implementing, and measuring the success of marketing campaigns
Responsible for leading team and driving departmental goals and carrying out strategic initiatives.
BA/BS degree required
5-7 years of experience in the B2B healthcare technology/products market.
Experience with strategic planning and execution; prior leadership/ people management experience desired.
Strong project management experience and demonstrated experience in leading others to project completion.
Experience in BD or in the MMS products categories are highly desirable.
Confident communicator and presenter.
Strong writing, editing, proofreading, layout and design, professional printing/publishing skills are essential, as is an ability to present concepts verbally.
Must possess excellent organizational and planning skills.
Superior project management and time management skills.
A wide degree of creativity.
Strong knowledge and understanding of current trends in digital media/social media.
Self-motivated with a positive and professional approach to management.
Demonstrated ability to clearly convey their concepts to creative and production teams, as well agency partners and stakeholders.
Primary Work Location
USA CA - San Diego Bldg A&B
BD (Becton, Dickinson And Company)