Sr Mgr Digital Analytics Marketing

Jackson Hewitt Jersey City , NJ 07097

Posted 3 months ago

At Jackson Hewitt, we are working hard for the hardest working and we are on a mission to completely change the way our customers engage with their personal finances. Jackson Hewitt combines the fun, fast-paced culture of a startup with the scale and reputation of one of the nation's largest retailers (over 6,000 locations).

We have a passion for our employees and our customers. We recognize and appreciate that our team members are our single greatest competitive advantage. Being an industry leader requires a consistent focus on quality, innovation, performance and results.

DUTIES:

Measure the effectiveness and ROI of cross-channel marketing efforts (digital and traditional) and conduct detailed media attribution analyses to assist in tailoring paid media strategies.

Create measurement and analysis plans, oversee internal recourses and external vendors on the different statistical and predictive models utilized while being able to provide hands on support if needed.

Leverage data coming from web traffic, digital ad campaigns, email communications, direct mail and call campaigns, and assess against customer data to help optimize the marketing funnel from awareness to conversion.

Work with IT and external vendors on data requirements to improve data quality and establish reliable customer identity keys across all platforms, both online and offline.

Oversee near real-time reporting processes, including the tracking of KPIs, monitoring of trends and creation of dashboards; this includes managing internal, cross-functional resources.

Leverage knowledge of the U.S. tax system (e.g., credits, deductions) to assess customer behavior/value and business impacts

Summarize model and analyses outputs and deliver clear recommendations to non-technical stakeholders on topics related to customer acquisition, retention and media attribution.

REQUIREMENTS:

Bachelor's Degree in engineering, business, marketing or other quantitative field.

Five (5) years of required experience in marketing, analytics, or related.

Five (5) years of required experience in marketing, analytics, or related must include: Quantitative or scenario analysis, predictive modeling, working with large volumes of structured or unstructured data, and building analyses from scratch; SQL for data extraction and manipulation; business intelligence & reporting tools such as QlikView / Qliksense or Tableu; digital analytics tools such as Google Analytics; digital platforms such as Kenshoo for accessing data related to paid search and all digital paid media; Experience with the US taxation system; leadership in managing processes with multiple dependencies, people, or 3rd party marketing vendors; and experience in working with executive leadership and cross-departmental stakeholders.

We appreciate your interest in Jackson Hewitt Tax Service. Jackson Hewitt Tax Service is an equal employment opportunity employer.

The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, religion, national origin, age (40 and over), disability, gender identity, sexual orientation or any other basis protected by applicable federal, state, or local laws. Jackson Hewitt Tax Service also prohibits harassment of applicants or employees based on any of these protected categories. It is also Jackson Hewitt Tax Service's policy to comply with all applicable state and federal laws respecting consideration of unemployment status in making hiring decisions.

Other details

  • Pay Type Salary

  • Employment Indicator Corporate

  • 10 Exchange Place 27 Floor, Jersey City, New Jersey, United States of America

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Sr Mgr Digital Analytics Marketing

Jackson Hewitt