Sr Mgr Digital Analytics Marketing

Jackson Hewitt Jersey City , NJ 07097

Posted 3 months ago

At Jackson Hewitt, we are working hard for the hardest working and we are on a mission to completely change the way our customers engage with their personal finances. Jackson Hewitt combines the fun, fast-paced culture of a startup with the scale and reputation of one of the nation's largest retailers (over 6,000 locations).

We have a passion for our employees and our customers. We recognize and appreciate that our team members are our single greatest competitive advantage. Being an industry leader requires a consistent focus on quality, innovation, performance and results.


Measure the effectiveness and ROI of cross-channel marketing efforts (digital and traditional) and conduct detailed media attribution analyses to assist in tailoring paid media strategies.

Create measurement and analysis plans, oversee internal recourses and external vendors on the different statistical and predictive models utilized while being able to provide hands on support if needed.

Leverage data coming from web traffic, digital ad campaigns, email communications, direct mail and call campaigns, and assess against customer data to help optimize the marketing funnel from awareness to conversion.

Work with IT and external vendors on data requirements to improve data quality and establish reliable customer identity keys across all platforms, both online and offline.

Oversee near real-time reporting processes, including the tracking of KPIs, monitoring of trends and creation of dashboards; this includes managing internal, cross-functional resources.

Leverage knowledge of the U.S. tax system (e.g., credits, deductions) to assess customer behavior/value and business impacts

Summarize model and analyses outputs and deliver clear recommendations to non-technical stakeholders on topics related to customer acquisition, retention and media attribution.


Bachelor's Degree in engineering, business, marketing or other quantitative field.

Five (5) years of required experience in marketing, analytics, or related.

Five (5) years of required experience in marketing, analytics, or related must include: Quantitative or scenario analysis, predictive modeling, working with large volumes of structured or unstructured data, and building analyses from scratch; SQL for data extraction and manipulation; business intelligence & reporting tools such as QlikView / Qliksense or Tableu; digital analytics tools such as Google Analytics; digital platforms such as Kenshoo for accessing data related to paid search and all digital paid media; Experience with the US taxation system; leadership in managing processes with multiple dependencies, people, or 3rd party marketing vendors; and experience in working with executive leadership and cross-departmental stakeholders.

We appreciate your interest in Jackson Hewitt Tax Service. Jackson Hewitt Tax Service is an equal employment opportunity employer.

The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, religion, national origin, age (40 and over), disability, gender identity, sexual orientation or any other basis protected by applicable federal, state, or local laws. Jackson Hewitt Tax Service also prohibits harassment of applicants or employees based on any of these protected categories. It is also Jackson Hewitt Tax Service's policy to comply with all applicable state and federal laws respecting consideration of unemployment status in making hiring decisions.

Other details

  • Pay Type Salary

  • Employment Indicator Corporate

  • 10 Exchange Place 27 Floor, Jersey City, New Jersey, United States of America

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Digital Content Marketing Writer

Verisk Analytics

Posted 7 days ago

VIEW JOBS 10/8/2019 12:00:00 AM 2020-01-06T00:00 ISO, a Verisk business, has been a leading source of information about property/casualty insurance risk since 1971. For a broad spectrum of commercial and personal lines of insurance, ISO provides statistical, actuarial, underwriting, and claims information and analytics; compliance and fraud identification tools; policy language; information about specific locations; and technical services. ISO serves insurers, reinsurers, agents and brokers, insurance regulators, risk managers, and other participants in the property/casualty insurance marketplace. To learn more about ISO please visit us at: We are proud to be a part of the Verisk family of companies! With a history of impressive growth, an innovative culture, and offering industry-leading solutions, Verisk Analytics is an amazing place to work and make a difference. In 2018, Forbes magazine named Verisk to its World's Best Employers list and, in 2017, to its World's Most Innovative Companies list for the third consecutive year. We also earned the Great Place to Work® Certification for the third consecutive year in recognition of our outstanding workplace culture. Verisk is a leading data analytics provider serving customers in insurance, energy and specialized markets, and financial services. Using advanced technologies to collect and analyze billions of records, Verisk draws on unique data assets and deep domain expertise to provide first-to-market innovations integrated into customer workflows. We've been delivering predictive analytics and decision support solutions to our customers for nearly 50 years, helping them protect people, property, and financial assets. At Verisk, you'll be part of an organization that's committed to serving the long-term interests of our stakeholders, including the communities where we operate. At Verisk, you can build an exciting career with meaningful work; create a positive and lasting impact on the business; and find the support, coaching, and training you need to advance your career. Our culture of innovation means your ideas on how to improve our business will be heard. As key contributors to our success, our team members enjoy working in a business-casual, collaborative environment that offers state-of-the-art resources, advanced technologies, and an excellent benefits package. Are you an expert at transforming complicated subject matter and diverse source material into coherent and engaging communications? Do you have at least five years of experience in marketing and corporate communications, or journalism? We're looking for a digital content marketing writer to support Verisk's ISO business. The writer will be responsible for developing compelling articles and marketing materials on cutting-edge topics and creating interactive content to help promote ISO thought leadership and expertise. Responsibilities: * Develop and write content for articles, white papers, reports, websites, e-mail campaigns, brochures, and presentations. * Deliver clear, concise, and compelling writing on tight deadlines in accordance with standards for quality and timeliness. * Manage multiple projects at the same time and find ways to ensure they're completed on time. * Envision and write engaging interactive content that leverage web and mobile functionality to optimize engagement, user experience, and drive revenue for the organization * Work directly with business unit marketers, content marketers, and product management resources to create compelling, relevant digital experiences to diverse client audiences * Collaborate with design partners to influence page layout, interactions, and visual design * Act as a project leader for assigned marketing communications programs, including marketing planning as required and budgeting. * Assist in identifying, coordinating, and implementing projects that accomplish the division's messaging goals and marketing needs. * Perform all core requirements of the position and all special projects and other duties as assigned with a certain degree of autonomy. Bachelor's degree — preferably in English, journalism, marketing, or communications or equivalent experience. * 5+ years of experience in marketing and corporate communications, or journalism; experience writing web and mobile content, preferably for interactive user experiences a plus * Experience as a professional journalist or producing content, both traditional and interactive, that is delivered on a frequent basis in a corporate setting preferred * Exceptional communication skills; ability to interact, collaborate, and communicate effectively with individuals of all levels across areas * Experience producing short- and long-form writing, as well as interactive content. * Excellent, highly creative communication and critical-thinking skills * At ease managing multiple projects, setting stakeholder expectations, working individually and collaborating across teams * Superior analytical and promotional marketing skills. Good working knowledge of communications technology and various social media. * High performing self-starter, with proven ability to work independently in a fast-paced, deadline-driven environment * Must be highly organized and able to work efficiently on multiple projects to meet tight deadlines and changing priorities. * Strong project management and organizational skills * Strong proficiency with Microsoft Office software tools, preferably #LI-AO1 Verisk Analytics is an equal opportunity employer. All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability. Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Verisk Analytics Jersey City NJ

Sr Mgr Digital Analytics Marketing

Jackson Hewitt