Sr. Marketing Specialist

Panasonic Corporation Of North America Rochester , NY 14618

Posted 11 months ago

Panasonic Sr. Marketing Specialist

Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding almost a century ago, we've been committed to improving peoples' lives and making the world a better placeone customer, one business, one innovative leap at a time. Come join our journey.

Click here to learn more about how Panasonic is creating a better life, a better world.

Watch this video to see how our employees are shaping the technologies that move us.

What You'll Get to Do:

We're looking for an experienced and creative marketing manager that can flex their muscles as an expert in developing content and providing marketing campaign execution. From promoting our products and solutions (on and offline), to providing product marketing support, to collaborative support on presentations and customer facing events and materials - your primary objective will be ensuring optimal visibility for the Panasonic ProVIEW products for material flow management in manufacturing.

The Marketing Manager must be experienced enough to communicate with many areas of the company confidently and work collaboratively with cross-functional counterparts to plan and execute effective content, communications and promotional activities. Duties include implementing key demand generation program strategies by creating and disseminating various content (blogs, success stories, whitepapers), print and multimedia materials (collateral, video), and supporting promotional events and activities (conferences, webinars).

  • Execute an overall demand generation content calendar that includes programs, case studies, webinars, email marketing, social media, live events, etc. Development of the content, design and production of all materials to effectively support Demand Generation initiatives including Event Management & participation.

  • Work with marketing and sales to determine ongoing improvements to the lead flow and reporting (Tracking results & taking action based on those results)

  • Responsible for management of product collateral content (including website & division placement)

What You'll Bring:

Education & Experience:

  • 5-7 years managing B2B demand generation marketing, communications or product marketing campaigns with a proven track record of driving lead, pipeline and revenue growth (direct and channel)

  • Degree in Marketing, Business, or related experience required

  • Competencies: Key desired behaviors; e.g., problem solving, innovation, collaboration, etc.

  • Demonstrated experience in developing compelling content supporting demand generation activities including; email, blog, web, social media, customer success stories, whitepapers, blogs, PR, etc.

  • Demonstrated experience managing content calendar, placements and execution of marketing programs

  • Experience with Marketo, Salesforce, Adwords & Google Analytics preferred

  • Possess an analytical mind to measure campaign success and make recommendations for future actions

  • Passion for developing new ways to reach and engage our audience

  • High attention to detail


  • Experience communicating/collaborating with sales, product management and engineering is required

  • Experience working cross-functionally within divisional and corporate marketing groups is preferred

Other Requirements:

  • US and international travel will be required as needed

What We Offer:

Family like environment with an entrepreneurial spirit

Collaborative culture that thrives on innovation and new ideas

Rewards and recognition for great achievements

Growth opportunities for career development

Flexible work arrangements to help balance life and work

Competitive benefits and compensation package

Panasonic is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Corporation of North America.

Location/Division: 1200 Ridgeway Ave #106, Rochester, NY 14615, USA Job Requisition: IN2487

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Sr. Marketing Specialist

Panasonic Corporation Of North America