Sr. Marketing Specialist - Marketing And Client Management - Community Hospital And Service Line - Remote/In Person Hybrid

We've made a lot of progress since opening the doors in 1942, but one thing has never changed - our commitment to serve, heal, lead, educate, and innovate. We believe that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways.

At Ochsner, whether you work with patients every day or support those who do, you are making a difference and that matters. Come make a difference at Ochsner Health and discover your future today!

This job assists in development and implementation of marketing strategic initiatives that sustain and strengthen the system market position and provide measureable marketing return on investment. Responsibilities include independently oversees all aspects of planning, implementation, execution, tracking and budgeting for community hospital and service line/department marketing. Additional responsibilities include executing and initiating results-driven initiatives, negotiating and managing contracts/estimates with vendors on assigned projects, analyzing data, market research and segmentation analytics to formulate marketing strategy, tracking ROI and continually improving results, and supporting system brand and marketing initiatives across all marketing channels through the implementation of marketing initiatives. This job will design advertising and collateral material while maintaining consistency with brand or sub-branding guidelines, drafts, edits and/or proofreads marketing material and copy, collaborates with external/internal design and/or production firms on creative ideas and design options, provides advertising, marketing, and logistical support for special events and community outreach projects, and attends to the details of special event implementation and follow-up. The incumbent will participate in the strategic planning process for clients and assists or oversees projects, external direct mail campaigns, communications, promotional items, and advertising tracking.

This New Orleans position is mostly remote work with in person client and team meetings.

Education

Required

• Bachelor's degree in Marketing, Advertising, Business Administration or related field

Work Experience

Required

• 3 years related Marketing experience

Preferred

• 5 years of marketing experience including three years of project leadership experience

Knowledge Skills and Abilities (KSAs)

• Must have computer skills and dexterity required for data entry and retrieval of patient information.

• Must be proficient with Windows-style applications and keyboard.

• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Adobe, etc.).

• Effective verbal and written communication skills and the ability to present information clearly and professionally to varying levels of individuals throughout the patient care process.

• Must have computer skills and dexterity required for data entry and retrieval of information

• Must be proficient with Windows-style applications, various software packages specific to role and keyboard

Job Duties

• Assists in the development of marketing strategic initiatives and supporting programs and material.

• Independently implements all aspects of planning, implementation, execution, tracking and budgeting for community hospital and service line/department marketing.

• Analyzes data, tracks outcomes to determine marketing impact, and methodically manages budgets to seek opportunities for cost reduction and outcome improvement.

• Drafts, edits and/or proofreads marketing material and copy.

• Designs advertising and collateral material while maintaining consistency with brand or sub-branding guidelines or collaborates/manages external/internal designers and/or production firms.

• Supports system brand and marketing initiatives across all marketing channels through the implementation of marketing initiatives.

• Other related duties as required.

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.

Remains knowledgeable on current federal, state and local laws, accreditation standards or regulatory agency requirements that apply to the assigned area of responsibility and ensures compliance with all such laws, regulations and standards.

This employer maintains and complies with its Compliance & Privacy Program and Standards of Conduct, including the immediate reporting of any known or suspected unethical or questionable behaviors or conduct; patient/employee safety, patient privacy, and/or other compliance-related concerns.

The employer is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Physical and Environmental Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Medium Work

• Exerting 20 to 50 pounds of force occasionally, and/or 10 to 25 pounds of force frequently, and/or greater than negligible up to 10 pounds of force constantly to move objects. (Constantly: activity or condition exists 2/3 or more of the time) to move objects. Physical demand requirements are in excess of those for Sedentary Work. Even though the weight lifted may be only a negligible amount, a job should be rated Light Work: (1) when it requires walking or standing to a significant degree; or (2) when it requires sitting most of the time but entails pushing and/or pulling of arm or leg controls; and/or (3) when the job requires working at a production rate pace entailing the constant pushing and/or pulling of materials even though the weight of those materials is negligible. NOTE: The constant stress and strain of maintaining a production rate pace, especially in an industrial setting, can be and is physically demanding of a worker even though the amount of force exerted is negligible.

Normal routine involves no exposure to blood, body fluid or tissue and as part of their employment, incumbents are not called upon to perform or assist in emergency care or first aid.

There is no occupational risk for exposure to communicable diseases.

Because the incumbent works within a healthcare setting, there may be occupational risk for exposure to hazardous medications or hazardous waste within the environment through receipt, transport, storage, preparation, dispensing, administration, cleaning and/or disposal of contaminated waste. The risk level of exposure may increase depending on the essential job duties of the role.

Are you ready to make a difference? Apply Today!

Ochsner Health does not consider an individual an applicant until they have formally applied to the open position on this careers website.

Individuals who reside in and will work from the following areas are not eligible for remote work position: Colorado, California, Washington, New York, and Washington D.C.

Ochsner Health endeavors to make our site accessible to all users. If you would like to contact us regarding the accessibility of our website, or if you need an accommodation to complete the application process, please contact our HR Employee Solution Center at 504-842-4748 (select option 1) or careers@ochsner.org. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.

We are proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to the principles of equal employment opportunity and providing a workplace that is free from discrimination based on race, color, creed, religion, pregnancy status, pregnancy-related conditions, national origin, ancestry, mental or physical disability, medical condition, age, veteran status, military status, citizenship status, marital status, familial status, sexual orientation, gender, gender identity or expression, genetic information, political affiliation, unemployment status, or any other characteristic protected under applicable federal, state or local law. These protections extend to applicants and all employment related decisions. View the EEO is the Law poster and its supplement, as well as the pay transparency policy for more information.

Affirmative Action Policy Statement