Sr. Marketing Specialist - Events

The Rotary Foundation Evanston , IL 60201

Posted 1 week ago

Job Title: Sr. Marketing Specialist

  • Events

Area: Marketing and Communications

Reports to: Marketing Manager

Classification: Exempt

Location: Evanston, IL

(Currently working remote but will return to office - must be willing to relocate or currently live in the Chicagoland area)

Organization Overview

Rotary is a membership organization that unites people from all continents and cultures who take action to deliver real, long-term solutions to pressing issues facing our communities and the world. Each year, Rotary members expand their networks, build lasting relationships, and invest more than $200 million and 16 million volunteer hours to improve lives and create positive change in the world. In exchange for hard work and dedication in support of Rotary's clubs, members and other participants, and their humanitarian service projects, our employees receive competitive salaries, flexible schedules, comprehensive benefits, and job enrichment. To learn more, visit http://www.rotary.org.

Rotary's Commitment to Diversity

As a global network that strives to build a world where people unite and take action to create lasting change, Rotary values diversity and celebrates the contributions of people of all backgrounds, regardless of their age, ethnicity, race, color, abilities, religion, socioeconomic status, culture, sex, sexual orientation, and gender identity.

General Overview

The Senior Specialist, Event Marketing drives strategy, planning and execution of marketing efforts behind signature Rotary International events created to raise public awareness and understanding of RI and its work. These include, Rotary's annual convention - which draws 30,000 - 50,000 attendees annually, our World Polio Day event, Rotary Day at the United Nations, and other existing or newly created events aimed to a broad internal or external audience.

You Will Have

  • Minimum bachelor's degree required
  • Advertising, Marketing, Communications focus preferred
  • Minimum 4-6 years of experience working in marketing and communication at an agency, or within a client side marketing environment (global marketing a plus)

  • Event marketing and communication experience, including integrated marketing management

  • Experience working with internal and external partners and agencies, managing content, creative, promotion and collateral development and production

  • Excellent organizational and planning skills-comfortable with multi-tasking

  • Ability to balance strategic and tactical priorities

  • Strong communication, strategic thinking and problem-solving skills

  • Cross-functional leadership skills, with proven ability to collaborate, motivate and inspire others

  • Solid project management skills, leading projects from development through execution

  • High comfort level working on complex and sometimes ambiguous tasks

  • Flexibility and strength as a team player

You Will Be Responsible For

Event Marketing and Communication

  • Manages the development and implementation of the overall strategy for Rotary event marketing

  • Contributes to the development and implementation of the overall marketing strategy for business partners

  • Develops marketing plans to support signature events (International Convention, World Polio Day, Rotary Day at the UN, etc.) including messaging, communication, promotion

  • Serve as liaison to global network of volunteer planning committees responsible for supporting plans and goal setting for events

  • Serves as a point of contact for internal teams, agencies, partners, vendors, and others working on special events and programs for RI and is accountable for execution working across functions

  • Manages promotional campaigns to Rotary members, from creation through targeting, execution and monitoring

  • Identifies and pursue new opportunities to expand reach and increase participation in Rotary events

  • Ensures consistent, accurate and appropriate messaging across platforms, adhering to the event identity and brand standards

  • Shares marketing strategy, plans and program/event outcomes with senior leaders

Management and Measurement

  • Develops detailed project and creative briefs and manages RFP process

  • Serves in a project management capacity, developing and adhering to timelines and budgets, tracking deliverables and managing agencies and vendors

  • Collaborates with cross-functional counterparts in design, visual media, global communications, social media, etc. throughout planning and activation

  • Monitors reports to measure promotional campaign performance and improve effectiveness, and shares results with stakeholders

Other Duties as Assigned

  • Budgetary responsibilities

  • Special projects as assigned

Leadership Attributes

  • Communication: Be open to receiving ideas from diverse viewpoints and able to communicate messages so that they are universally understood.

  • Collaboration: Builds partnerships and works jointly with others to meet shared objectives.

  • Productivity: Able to generate results that moves Rotary toward achieving its goals.

  • Accountability: Have a clear sense of ownership and take personal responsibility for actions.

  • Strategy: Identify Rotary's opportunities and design approaches that align with our strategic goals.

  • Adaptability: Respond to changes willingly and recognize when to adjust based on the situation.

Why work for Rotary?

  • Generous medical, dental, and vision benefits package

  • Progressive 401k matching contributions

  • Above market and generous paid time off package

  • Tuition reimbursement

  • Professional development opportunities

  • On-site cafeteria and coffee bar with special pricing for Rotary employees

  • Flextime-several different work schedules to choose from

  • Close to CTA, Metra, a variety of stores, and many food options

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Sr. Marketing Specialist - Events

The Rotary Foundation