Sr. Marketing Operations Manager

At Netradyne, our team is committed to delivering solutions to our customers that advance their market leadership. Our focus is to drive innovation while delivering meaningful actionable data continuously. The Netradyne Driveri Vision-Based Driver Recognition Safety Program significantly advances the technology category through the application of Artificial Intelligence, Machine Learning, and Edge Computing. The foundations of Driveri are equally focused on providing comprehensive performance insights, highlighting positive activity, and significantly reducing the resources needed to address risk. Netradyne draws from a diverse team of innovators, technologists, and customer advocates to create an experience where customer success continues to motivate what is next.

Netradyne is committed to building a world-class team of technologists and industry experts to deliver products that improve safety, increase productivity, and optimize collaboration within organizations. With growth exceeding 4x year over year, our solution is quickly being recognized as a significant disruptive technology - that has put 'legacy' providers in a "spin" cycle trying to catch up. Our team is growing, and we need forward-thinking, uncompromising, competitive team members to continue to facilitate our growth.

About the role:

Netradyne is searching for a Sr. Marketing Operations Manager who will serve as a key leader within the organization to help build, track, execute and optimize our processes, systems, tools, campaigns and data management across marketing initiatives. We are looking for someone who has built, operated, and grown modern marketing operations and understands the diverse tech stacks $150M+ ARR level companies use. We're looking for a builder as well as an operator, someone who thinks strategically but can also execute and can drive cross-functional decision-making.

Project and campaign management is a large element of this role. Organize stakeholders and hold representatives accountable for their tasks. Scrutinize the marketing funnel, look for leaks, and constantly question and test attribution.

Responsibilities:

• Own end-to-end systematic flow of our entire marketing engine like lead routing, scoring, data enrichment, attribution, and tracking

• Manage and establish efficient processes for our data management, integrity, and hygiene

• Constantly investigate the end-to-end campaign process and reporting and identify areas that need to be improved

• Take the lead on positioning the team operations to anticipate future growth

• Advanced Salesforce knowledge to build campaign reporting and dashboards

• Have a comprehensive understanding of advanced lead routing tools like LeanData

• Build and manage sophisticated attribution models

• Manage marketing automation technologies, experience with Pardot or Marketo preferred

• Manage audience segmentation for campaigns, email marketing, direct mail, and other marketing outreach

• Campaign creation and set-up in Salesforce, Pardot, LeanData, Qualified, Demandbase, and others, including troubleshooting and fixing data errors/issues

• Manage campaign tracking, testing, and optimization feedback flows

• Audit and monitor proper tagging for campaigns across our tech-stack

• Handle various requests from Marketing and cross-functional teams while aligning data and assets with best practices

• Support team with ad hoc campaign reporting and analysis

• Drive data quality and accuracy across all sales and marketing systems with an eye on contact and account enrichment, data governance, quality, and GDRP & CCPA compliance.

Qualifications:

• 8+ years of Marketing and/or Campaign Operations experience, preferably in B2B SaaS

• Proficiency in Pardot (or comparable Marketing Automation platform) and Salesforce

• Obsesses over organization and effective project management

• Experience with building marketing attribution models preferred

• Proficiency in Excel / Google sheets

• Experience in BI tools like Tableau and data lakes

• Ability to communicate effectively with stakeholders across the company with the ability to articulate detailed, data-driven reasons for change

• Detail-oriented and accurate; enjoys problem-solving and being challenged

• Works well under deadlines, with the ability to identify and communicate issues quickly

• Experience and a thorough understanding of B2B software go-to-market motions; especially with marketing and sales

• Experience in a fast-paced, high growth environment

• Strong strategic, analytical, project management, and communication skills

Economic Package Includes:

• $107,000-$163,350 USD

• Annual Bonus

• Company Paid Health Care, Dental, and Vision Coverage

• Including Coverage for your partner and dependents

• Three Health Care Plan Options

• FSA and HSA Options

• Generous PTO and Sick Leave

• 401(K)

• Disability and Life Insurance Benefits

• $50 phone stipend per pay period

San Diego Pay Range

$107,000-$163,350 USD

We are committed to an inclusive and diverse team. Netradyne is an equal-opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.

If there is a match between your experiences/skills and the Company's needs, we will contact you directly.

Netradyne is an equal-opportunity employer.

Applicants only - Recruiting agencies do not contact.

California Consumer Privacy Act Notice

This notice applies if you are a resident of California ("California Consumer") and have provided Personal Information to Netradyne that is subject to the California Consumer Privacy Act ("CCPA"). We typically collect Personal Information in the capacity of a service provider to our clients, who are responsible for providing notice to their employees and contractors and complying with CCPA requirements.

During the past 12 months, we have collected the following categories of Personal Information: (a) identifiers; (b) biometric information (see our Biometric Data Privacy Policy for more information); (c) Internet or other electronic network activity information; (d) geolocation data; (e) Audio, electronic, visual, thermal, olfactory, or similar information; (f) professional or employment-related information (from job applicants and from clients regarding their employees and contractors); and (g) education information (from job applicants). We will not discriminate against any person that exercises any rights under the CCPA.

We have collected this Personal Information for the business purposes and commercial purposes described in this Policy, including to provide the Services to our clients, process job applications, and for marketing and promotion.

The sources of such Personal Information are you, our clients and our service providers. We have shared this information this only with our clients (if you are an employee or contractor of them) or our service providers.

If you are a California Consumer, you have the following rights under the CCPA:

• You have the right to request:

• The categories and specific pieces of your Personal Information that we've collected;

• The categories of sources from which we collected your Personal Information;

• The business or commercial purposes for which we collected or sold your Personal Information; and

• The categories of third parties with which we shared your Personal Information.

• You can submit a request to us for the following additional information:

• The categories of third parties to whom we've sold Personal Information, and the category or categories of Personal Information sold to each; and

• The categories of third parties to whom we've disclosed Personal Information, and the category or categories of Personal Information disclosed to each.

• You can request that we delete the Personal Information we have collected about you, except for situations when that information is necessary for us to: provide you with a product or service that you requested; perform a contract we entered into with you; maintain the functionality or security of our systems; comply with or exercise rights provided by the law; or use the information internally in ways that are compatible with the context in which you provided the information to us, or that are reasonably aligned with your expectations based on your relationship with us.

• You have the right to request that we not sell your Personal Information. However, we do not offer this opt-out as we do not sell your Personal Information as that term is defined under the CCPA.

You can make a request under the CCPA by e-mailing us at privacy@netradyne.com We may request additional information from you to verify your identify. You may also designate an authorized agent to submit a request on your behalf. To do so, we will require either (1) a valid power of attorney, or (2) signed written permission from you. In the event your authorized agent is relying on signed written permission, we may also need to verify your identity and/or contact you directly to confirm permission to proceed with the request.

As noted above, if your request concerns Personal Information collected in our capacity as a service provider to a client, we are not responsible for responding to the request and may send the request to the client for a response.

Governing law

This Services are provided in the United States, and are located and targeted to persons in the United States and our policies are directed at compliance with those laws. If you are uncertain whether this Policy conflicts with the applicable local privacy laws where you are located, you should not submit your Personal Information to Netradyne.