Sr Marketing Operations Analyst

The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways - from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.

The Role

Reporting to the Director of Lead Operations, the Sr Lead Operations Specialist will play a hands-on, cross-functional role to drive lead management efficiencies, data integrity, marketing-sales alignment, and process optimization.

The successful candidate will have a direct impact accelerating and improving the lead distribution process, working closely with marketing, sales, sales operations, and IT to ensure objectives and priorities are achieved.

This role is hybrid, with 3 days (T/W/Th) in Bedford, MA.

Your Impact

• Support ongoing cross-functional alignment and lead management process improvements across sales and marketing.

• Work with Sales Ops and CRM team to define, document, deploy and maintain lead assignment rules in Salesforce.com.

• Monitor Escalation Queue to supplement marketing lead data gaps and ensure accurate routing.

• Reassign mis-routed marketing leads based on business rules.

• Development and maintenance of Marketing Lead Playbooks and SLA documentation.

• Help create dashboards and reports to monitor lead management and funnel development SLAs and quality indicators, to support a system of accountability and continual improvement.

• Work with Sales Enablement to roll out a Sales Ambassador program to drive continuous process adoptions.

• Work with Marketing Automation to understand and manage lead volumes from campaigns.

• Gather and analyze quantitative/qualitative feedback from marketing-generated leads to make recommendations for optimization and improvements for lead scoring and routing.

• Proactively deliver insight to leadership teams with a focus on improving productivity, quality, and scale throughout the lead management and pipeline generation process.

What You'll Need

• Bachelor's degree in marketing, computer science, business, or related field, or equivalent experience in B2B sales or marketing operations.

• Hands-on experience working with Salesforce CRM at an operational level.

• Experience working cross-functionally with multiple internal stakeholders including sales, marketing, operations, and IT.

• Problem solving ability and consideration of process improvements.

• Excellent organizational skills and strong attention to detail.

• Exceptional written and verbal communication skills.

• Strong analytical skills and technical aptitude; comfortable working with complex data sets.

• Ability to understand workflow processes and systems within the Marketing/Sales cycle.

• Experience working with Marketing Automation Platforms (Eloqua, Marketo, etc.) a plus, but not required.

• Competent in MS Office applications (Outlook, Word, Excel, PowerPoint, Teams).

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