Sr. Marketing Manager, Nine West

Authentic Brands Group New York , NY 10007

Posted 3 months ago

Company Profile:

Authentic Brands Groupis a brand development and intellectual property company. In conjunction with Leonard Green & Partners and Lion Capital, our mandate is to acquire, manage and build long-term value in prominent consumer brands. Our mission is to build a global portfolio of world-renowned brands, and to further enhance brand equity through global strategic partnerships.

Job Description:

Reporting to the Marketing Director, the Senior Marketing Manager is responsible for supporting all brand marketing efforts across key properties within ABG's portfolio of brands. The Senior Marketing Manager assists in driving marketing innovation through collaboration and process. This individual has primary responsibility for the coordination and integration of day-to-day marketing efforts of designated brands. In conjunction with the Marketing Director, the Senior Marketing Manager will collaborate with peer groups across functions including Brand, Business Development, Social Media, Digital, Creative, and PR to help build and execute 360 Degree marketing programs. The Senior Manager will liaise with internal and external partners to assure that marketing plans are being executed, goals and timelines are being met, and that activations support key sales and brand initiatives.

If you are a passionate and highly motivated team player who thrives in a fast-paced environment, Authentic Brands Group offers great opportunities for growth.

Duties and Responsibilities:

Brand Marketing

  • Support the Lifestyle Marketing Director on marketing projects across designated lifestyle brands

  • Drive direction, implementation, and execution of lifestyle marketing initiatives in support of brand vision

  • Track, measure and report on successes of marketing programs; report on and utilize learnings to maximize future results

  • Initiate project request forms for marketing projects/spend and act as liaison with internal teams to ensure project is on track

  • Manage the direct marketing budget and monthly updated includingPO paperwork, ensuring project approvals are secured on a timely basis and are within budget

  • Assist in review of partner marketing plans ensuring they are in line with Global brand strategies and projected ad spend

  • Liaise regularly with brand teams on marketing asset needs; deliver on brand and business needs

  • Responsible for competitive tracking and analysis of brand landscape, scouring marketplace for new brand opportunities; presenting findings to team

  • Support the development of marketing plans and pitch decks

Asset Management

  • Ensure asset delivery, marketing newsletters, brand information, sellingtools, etc. are developed, shared or posted in a timely manner

  • Own management and maintenance of Brand Tool Kit ensuring materials and all files are up to date (physical and digital)

  • Manage and update all status documents and activation calendars weekly

  • Manage partner creative requests and approvals

  • Assist in reviewing and coordinating Ecommerce asset needs

  • Maintain strong relationships with brand team; liaise on licensee and international partner marketing asset needs and provide assets as needed per global brand strategies and marketing plans

  • Set up and coordinate brand partner calls for key brands; record notes and deliverables, circulate minutes, follow up on next steps

  • Partner with brand team to manage and coordinate product request needs

Position Requirements

  • Understanding of traditional and emerging marketing channels; for fashion and lifestyle brands a plus

  • Ability to think creatively and innovatively

  • Able to multi-task and manage multiple priorities

  • Budget-management skills and proficiency

  • Excellent verbal & written communication and presentation skills

  • Sharp attention to detail, good organization and follow-through

  • Strong analytical, planning and budgeting skills

  • Team player, proven ability to work collaboratively across functions

  • Ability to interact with senior staff members regarding objectives, challenges and recommendations

  • Experienced in digital and social media marketing

  • Knowledge of PR strategies and media relations

  • Passionate, driven, innovative thinker

Education and Qualifications

  • Bachelor's degree, marketing concentration preferred

  • 5 years of integrated marketing experience

  • Marketing experience with retail, fashion and lifestyle brands a plus

  • Must have strong computer proficiency with strength in MS Office

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Sr. Marketing Manager, Nine West

Authentic Brands Group