Sr. Marketing Manager (Mandarin Speaking)

Bittorrent San Francisco , CA 94118

Posted 3 weeks ago

TRON Foundation

San Francisco

About TRON Foundation:

Do you want to create a free and decentralized internet through blockchain and open a new borderless economy on a global scale?

We are looking for a highly motivated Sr. Marketing Manager, passionate about Social Media and blockchain to join our San Francisco team. Projects will span many marketing related initiatives, ranging from content to

product marketing and more. The ideal candidate will show a strong grasp of broad marketing, excellent understanding of social media, great

problem-solving skills and the ability to bring a can-do attitude to the marketing team.

The Opportunity:

The TRON marketing team is looking for a Sr. Marketing Manager to create and manage social media campaigns across our online and offline channels, as well as creating TRON-specific innovative content.

We're looking for a highly data-driven and motivated marketer, with a passion for cryptocurrency and/or blockchain.

This person excels at testing, implementing, and optimizing social channels as well as being responsible for testing new marketing channels and running daily optimizations on existing channels to help us hit our 2019 growth targets. We need someone who has experience running campaigns across various online and offline marketing channels and understands how to setup a well-run test. Ultimately, this individual is responsible for building out our current US and European marketing mix to help grow the business.This person will be part of a high-performing team in a fast-paced environment and will interact with people of all levels across departments as well as with our colleagues in Beijing, who market for Asia. They'll have the know-how to exercise discretion and professionalism while paying close attention to detail.

Responsibilities will include:

  • Analyse and optimize social media campaigns and performance to achieve company's KPIs.

  • Create weekly, monthly and ad hoc reports on offline/paid channels performance.

  • Explore new channels to drive company growth and work with vendors to optimize performance.

  • Developing/guiding junior staff on TRON-specific social media content and marketing.

  • Be up-to-date with latest trends and best practices in online marketing and measurement.

  • Collaborate with creative team to deliver landing pages and marketing assets.

  • Working closely with marketing department in Beijing to optimize campaigns and speak with a similar voice.

  • This person will be part of a high-performing team in a fast-paced environment and will interact with people of all levels across departments. They'll have the know-how to exercise discretion and professionalism while paying close attention to detail.

About You:

  • You have 3-5 years' experience in a social media focused/broad marketing role.

  • BA / BS degree in Finance, Statistics, Business, Marketing, Economics, or other related fields.

  • Strong analytical skills including ability to synthesize data and provide insights and strategic actions.

  • Experience with native ads, display and social ads.

  • Background in blockchain is beneficial, but not integral.

  • Passionate about digital marketing and eager to learn more.

  • Comfortable in a fast-paced environment where business needs are always changing.

  • Detail oriented and excellent time management and organizational skills.

  • Strong written and verbal communication skills.

  • Entrepreneurial spirit, strong work ethic, and proven track record for taking initiative.

  • Mandarin speaking preferred

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