Sr. Marketing Manager, International

Canada Goose Boston , MA 02101

Posted 2 weeks ago

Position Overview:

This role forms a vital position within the International Marketing Team at Canada Goose. You get to experience the fast growing environment of one of the top performance luxury brands in the industry. (Lyst Index 2020 N18 / + 14) Leading main marketing activations across our international key markets including brand media planning and events, this position offers a diverse, young cultured working environment with multi faceted responsibilities and cross functional insights into a global cooperate company.

Key Responsibilities:

  • Act as the brand custodian, both externally and internally - own full responsibility for brand health across international markets, working closely and cross functionally with the rest of the marketing department (PR, Retail & Wholesale, Digital & Community)

  • Localize global brand campaigns by creating, managing and executing a 360 marketing strategy for multiple key markets across Europe.

  • Lead brand media and event planning with the support of global and local agencies

  • Act as the integrated marketing partner for the international and global marketing team

  • Partner with and support international distributors to develop local brand awareness and affinity

  • Maximise ROI in close collaboration with the commercial team while building brand awareness through 360 amplification of content created for specific markets and activations

  • Ensure optimal value creation from external suppliers (such as media agencies) by developing and managing relationships and expectations.

  • Manage budgets, analysis and reporting, including seasonal reports on sales figures, engagement and ROI.

  • Manage and train the Marketing Specialist, including the completion of performance reviews and personal development goals.

Key Requirements:

  • Minimum of 8 years' experience in marketing communication for a consumer goods company (preferred luxury or fashion back ground - agency and cooperate sides are a plus)

  • Relevant education from a business / marketing background is preferred (Art will also be accepted)

  • Good knowledge of the media landscape across focus markets (UK, FR, DE & IT)

  • Culturally curious and with a finger on the pulse of current trends, visions and industry movements

  • Exceptional knowledge of principles, practices and techniques for market research and strategies.

  • Experience and appetite for new media incl. Social formats

  • Strong analytical and data skills - ability to analyse data and report findings

  • Outstanding communication, negotiation, project/event management and organisation skills

  • Ability to work cross functionally within a flexible and supportive team in order to achieve common goals

  • Experience in leading and managing external partners - incl. but not limited to cooperation partners, media and event agencies and influencers

  • English language essential; any additional languages advantageous

We truly thank all applicants for their interest in joining the Goose Team, but only those candidates considered for an initial interview will be contacted.

Canada Goose Inc. is committed to delivering and improving accessibility in employment for all persons with disabilities. Accommodation is available, upon request, in the application and interview process and in the course of all other methods of selection of employees. Successful candidates for employment will be introduced to and trained in respect of all of Canada Goose Inc.'s human rights, accommodation and accessibility polices.


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Sr. Marketing Manager, International

Canada Goose