Sr. Marketing Manager

Change Healthcare Nashville , TN 37201

Posted 5 months ago

Transforming the future of healthcare isn't something we take lightly. It takes teams of the best and the brightest, working together to make an impact.

As one of the largest healthcare technology companies in the U.S., we are a catalyst to accelerate the journey toward improved lives and healthier communities.Here at Change Healthcare, we're using our influence to drive positive changes across the industry, and we want motivated and passionate people like you to help us continue to bring new and innovative ideas to life.

If you're ready to embrace your passion and do what you love with a company that's committed to supporting your future, then you belong at Change Healthcare.

Pursue purpose. Champion innovation. Earn trust. Be agile. Include all.

Empower Your Future. Make a Difference.

The Sr. Marketing Manager is focused on results and achieving desired segment-specific marketing goals and benchmarks by developing and executing marketing plans, programs and campaigns in both online/digital and offline environments. This role is responsible for planning and implementing go-to-market strategies for provider clients. Primary responsibilities include developing positioning and core content in coordination with internal subject matter experts, and using that content and messaging to deliver effective campaigns and programs that generate demand for sales teams.

Key Responsibilities

The ideal candidate for this position will be able to:

  • Achieve desired segment-specific marketing goals and benchmarks by developing and executing marketing plans, programs, campaigns and supporting content used in both online/digital and offline environments

  • Create effective product positioning, value proposition and messaging for assigned product service lines and verticals by gathering market intelligence and actively soliciting input from subject matter experts including sales, operations and the market development team to understand the core business

  • Develop a broad range of content in support of lead generation and brand awareness activities in coordination with other marketing team members, including: case studies, white papers, sales enablement tools, speaker presentations and webinars, newsletters, articles for trade publications and blogs, tradeshow content and planning

  • Develop lead-generating digital content and campaigns for assigned products and verticals, including creating and maintaining web copy and developing blogs and email/newsletter content used for content-driven nurture campaigns. Conduct digital advertising campaigns via social media and other paid publishers, search engine marketing and search engine optimization programs. Coordinate with digital marketing strategists on all digital activities

  • Provide sales support by participating in sales team meetings, coordinating sales training, and delivering sales tools including fact sheets, brochures, and client-facing presentations

  • Own and communicate marketing results and effectiveness of campaign and marketing programs by effectively monitoring and reporting on metrics and taking corrective actions to achieve marketing objectives

  • Manage relationships with creative agencies, public relations agencies, independent writers, and other outside vendors as needed

  • Research market data and gather competitive information to facilitate positioning and messaging strategies

Minimum Requirements

  • 5+ years B2B, product/service and segment marketing experience

  • Healthcare industry experience required. Provider experience required.

  • Location: Office-based role in King of Prussia, PA, Nashville, TN, or Vancouver BC with ability to work remotely

  • Occasional travel is required, some of that will be to Vancouver BC if US based (passport required)

Critical Skills

  • Experience within the healthcare landscape. Strong understanding of healthcare provider marketplace

  • Experience in and understanding of core aspects of B2B product/service marketing

  • Experience in content marketing including excellent writing skills and experience in both long form (blogs, white papers, collateral) and short form (digital advertisements) writing

  • Experience with closed loop marketing and the ability to build and execute marketing strategies that make an impact on sales pipeline

  • Strong teamwork skills including demonstrated ability to function in a matrixed team environment without formal reporting relationships

  • Ability to work on and track multiple projects, driving ideas from concept to completion through superior organizational and project management skills

  • Ability to work independently while providing updates on project status to supervisor and internal clients

  • Experience working with a field sales organization and supporting a dedicated segment and/or product line

  • Highly proficient with Microsoft Office applications, particularly Word, PowerPoint and Excel

Education

  • 4-year degree in marketing and/or business

Join our team today where we are creating a better coordinated, increasingly collaborative, and more efficient healthcare system!

Join our team today where we are creating a better coordinated, increasingly collaborative, and more efficient healthcare system!

Equal Opportunity/Affirmative Action Commitment

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.


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Sr. Marketing Manager

Change Healthcare