Sr. Marketing Manager, Advertiser Acquisition

Amazon.Com, Inc. Seattle , WA 98113

Posted 2 months ago

Amazon Advertising operates at the intersection of ecommerce and advertising, offering a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you're interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you've come to the right place.

A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for sellers and vendors to advertise their products, thereby increasing the visibility of their products, which also helps Amazon customers discover more selection-a win-win!

We are looking for a seasoned Senior Marketing Program Manager to be a large cross-functional program owner, defining program strategy and initiatives to accelerate adoption of vendors into advertising. In this role, you are accountable for driving the overall strategy for a large organizational goal with significant business impact well as tactically driving teams in and outside the organization to deliver. You are able to define the marketing program, set objectives, analyze data, drive improvements that are quantified with metrics, and influence and drive large initiatives across internal/external teams and engineering teams to improve the customer experience.

The ideal candidate for this role will have a strong passion for data and analytics and leveraging this to develop marketing programs and strategies that are innovative and achieve business goals. You operate from a customer-first perspective to understand user journeys and identify opportunities to improve CX, collaborate with cross-functional teams and stakeholders to drive programs, and exhibit a willingness to roll up your sleeves and do whatever is necessary. You proactively identify and mitigate risks (before they become roadblocks), and you demonstrate good judgment in how and when to escalate (without damaging relationships). To be successful you'll need to be a strong communicator who can earn trust with key stakeholders across multiple teams. You should be comfortable with ambiguity and complex challenges, and are willing to work autonomously, handling multiple initiatives simultaneously and prioritizing accordingly to contribute to ambitious growth plans. If you are organized, analytical, and data driven, with an interest to own your program strategy end to end, this is a great role for you.

Role & Responsibilities:

  • Own strategy and execution of marketing programs to accelerate adoption of new vendors into advertising in partnership with global retail teams

  • Operate with significant autonomy to deliver results and achieve the goals and objectives of both your cross functional teams and the broader organization, maintaining the highest work standards and prioritizing maximizing customer value

  • Create plans and effective narratives that have clear, measurable success criteria

  • Dive deep to understand Amazon's advertising business and its prospective advertisers in order to uncover unique insights and opportunities

  • Partner with multiple product, program and marketing efforts to guarantee success of the program

  • Analyze the impact and results of initiatives impacting the program, and share results with senior leaders and stakeholders

  • 3+ years of experience using SQL and similar queries to analyze data

  • Master's degree in Business, Finance, Marketing, Engineering, or other related area

  • Advanced SQL knowledge

  • Previous advertising, retail, and/or tech business experience with respect to programs and processes

  • Decisive, action-oriented, and able to motivate, inspire, and lead cross-functional teams

  • Ambitious self-starter with demonstrated ability and willingness to roll up sleeves and execute to get the job done

  • Strong drive for results, with the ability to manage independently and take calculated risks

  • Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities

  • Ability to succeed in a fast-paced, innovative, and rapidly evolving industry and business organization

  • Experience leading cross-functional global teams to deliver products and projects on tight deadlines

  • Strong verbal and written communication skills with demonstrated experience engaging and influencing senior executives.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Sr Marketing Manager Small Business Credit Card

Amazon.Com, Inc.

Posted 2 weeks ago

VIEW JOBS 5/23/2020 12:00:00 AM 2020-08-21T00:00 As a Sr. Marketing Manager for the Small Business Credit Card program, you will be involved in planning, executing and measuring the performance of existing customer marketing campaigns for Amazon businesses. You will own the strategy for reaching and engaging our customer base through digital marketing and demand generation campaigns. You will partner with internal and external stakeholders to develop engaging content that drives card spend and improves overall customer loyalty. In addition, you will analyze campaign results and report on performance to management teams. Key Job Responsibilities * Develop existing customer marketing campaigns for our small business credit card program across website, email and digital advertising channels * Work closely with the marketing, product and partner teams on campaign development and implementation * Create and execute demand generation programs * Analyze data to determine campaign efficiency * Ensure creative marketing materials undergo regular review and adhere to brand guidelines * Develop and communicate marketing plans, campaign results and project recommendations to leadership Bachelor's Degree in Marketing, Advertising or related discipline or 6+ years of equivalent work experience Understanding of life cycle marketing and user experience Demonstrated ability to create effective messaging Strong analytical skills and attention to detail Strong interpersonal communication skills Proficiency with Microsoft Office (i.e., Excel, Word) Previous experience with payment/credit card related marketing, or B2B marketing Experience designing and executing test-and-learn campaigns, research and data analysis skills Proficiency in HTML, SQL, Excel - plus the ability to learn our in-house tools and systems MBA Amazon.Com, Inc. Seattle WA

Sr. Marketing Manager, Advertiser Acquisition

Amazon.Com, Inc.