Sr. Marketing Communications Manager
We welcome you to join Philips as a Sr. Marketing Communications Manager in our Bothell, WA location.
In this role, you have the opportunity to
Work with marketing, product management, and digital teams to set campaign and content strategy and create integrated campaigns and assets for new and existing target markets for Precision Diagnosis.
Responsible for driving strategy, planning, messaging development, creative development, content creation and supporting campaign activation .
You are responsible for
Together with Business Segment Product and Marketing Teams, craft marketing/communication campaigns that support overall business objectives
Develop content strategy and own asset production to support campaigns
Set campaign strategy and execute integrated campaigns including offline and online marketing channels
Develop a deep understanding of assigned customer segments and audiences/markets, their challenges, and how the Business or cross-Business propositions address specific customer problems
Maintain knowledge of the combination of products, services and third party partnership that comprise Business or cross-Business
Develop campaign performance metrics and targets and track impact from activities while providing recommendations for improvement
Keep abreast of relevant market trends, competitive activities, legislative issues, and end-user issues
You are a part of
Driving & manage the communications activities and manage external vendors and internal teams to ensure completion of the project on schedule, within budget, and according to agreed-upon objectives
To succeed in this role, you should have the following skills and experience
7 years of experience in marketing communications or similar field (digital marketing experience a plus)
Bachelor's degree in marketing communications or marketing or equivalent
Healthcare technology marketing experience strongly preferred
Must have an understanding of how to create and manage campaigns inclusive of both offline and online channels
Experience managing relationships and contracts with external vendors
Understanding how to formulate winning campaigns in the healthcare/medical technology space for specific target customer segments
Ability to identify, synthesize and prioritize key issues facing the marketing communications and digital teams and resolve roadblocks
Ability to understand customer decision journeys and translate clinical claims in to effective campaign messaging and value propositions for target customer segments
Ability to work cross-functionally and globally, identifying synergies between businesses and markets to drive efficiencies and consistency of messaging
Expertise delivering complex projects to meet demanding feature, cost, quality and introduction date targets by juggling multiple priorities simultaneously
Demonstrated success delivering projects on time and within budget
Experience effectively interacting with senior marketing leaders and global counterparts
Strong customer service orientation, attention to detail and problem solving skills
Strong leadership, developmental and motivational skills especially in fast-paced situations of high stress in a global environment
Strong project management skills
In return, we offer you
We offer you the opportunity to grow within the organization and Philips working cross functionally with global team on various projects and initiatives to drive our products to our customers and be a part of saving people's lives every day.
Why should you join Philips?
Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.
To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.
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