Sr. Marketing Communications Manager

Philips Bothell , WA 98021

Posted 2 months ago

Job Title

Sr. Marketing Communications Manager

Job Description

We welcome you to join Philips as a Sr. Marketing Communications Manager in our Bothell, WA location.

In this role, you have the opportunity to

Work with marketing, product management, and digital teams to set campaign and content strategy and create integrated campaigns and assets for new and existing target markets for Precision Diagnosis.

Your Role

Responsible for driving strategy, planning, messaging development, creative development, content creation and supporting campaign activation .

You are responsible for

  • Together with Business Segment Product and Marketing Teams, craft marketing/communication campaigns that support overall business objectives

  • Develop content strategy and own asset production to support campaigns

  • Set campaign strategy and execute integrated campaigns including offline and online marketing channels

  • Develop a deep understanding of assigned customer segments and audiences/markets, their challenges, and how the Business or cross-Business propositions address specific customer problems

  • Maintain knowledge of the combination of products, services and third party partnership that comprise Business or cross-Business

  • Develop campaign performance metrics and targets and track impact from activities while providing recommendations for improvement

  • Keep abreast of relevant market trends, competitive activities, legislative issues, and end-user issues

You are a part of

Driving & manage the communications activities and manage external vendors and internal teams to ensure completion of the project on schedule, within budget, and according to agreed-upon objectives

To succeed in this role, you should have the following skills and experience

  • 7 years of experience in marketing communications or similar field (digital marketing experience a plus)

  • Bachelor's degree in marketing communications or marketing or equivalent

  • Healthcare technology marketing experience strongly preferred

  • Must have an understanding of how to create and manage campaigns inclusive of both offline and online channels

  • Experience managing relationships and contracts with external vendors

  • Understanding how to formulate winning campaigns in the healthcare/medical technology space for specific target customer segments

  • Ability to identify, synthesize and prioritize key issues facing the marketing communications and digital teams and resolve roadblocks

  • Ability to understand customer decision journeys and translate clinical claims in to effective campaign messaging and value propositions for target customer segments

  • Ability to work cross-functionally and globally, identifying synergies between businesses and markets to drive efficiencies and consistency of messaging

  • Expertise delivering complex projects to meet demanding feature, cost, quality and introduction date targets by juggling multiple priorities simultaneously

  • Demonstrated success delivering projects on time and within budget

  • Experience effectively interacting with senior marketing leaders and global counterparts

  • Strong customer service orientation, attention to detail and problem solving skills

  • Strong leadership, developmental and motivational skills especially in fast-paced situations of high stress in a global environment

  • Strong project management skills

In return, we offer you

We offer you the opportunity to grow within the organization and Philips working cross functionally with global team on various projects and initiatives to drive our products to our customers and be a part of saving people's lives every day.

Why should you join Philips?

Working at Philips is more than a job. It's a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

To find out more about what it's like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.

It is the policy of Philips to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state and/or local laws. Philips is an equal employment opportunity and affirmative action employer Disability/Veteran.

As an equal opportunity employer, Philips is committed to a diverse workforce. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.



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Sr. Marketing Communications Manager