Sr. Marketing Campaign Manager

Act-On is a leading marketing automation company servicing thousands of customers worldwide. We are a challenger in the martech space, innovative, agile, and fast moving. Joining Act-On means having a real opportunity to make an impact in your work in addition to a supportive, fun and authentic culture. We are looking for a Sr. Marketing Campaign Manager who thrives in a customer focused environment and has experience ideating, creating, launching, and managing successful demand generation campaigns across many channels, including PPL, email, webinar, events, website, and partner. This role offers the opportunity to drive tip to tail marketing programs, be strategic, collaborate with others, and own your own success. You will be focused on marketing programs targeting mid-market and enterprise B2B buyers, in the martech space. The right fit for this role will be a driven, creative, self-directed marketing professional with a keen ability to reach our target audience with compelling stories and keep them engaged throughout the buying journey.

What You'll Be Doing:

• Coordinate with marketing leadership and team to develop campaigns that align to business goals and produce MQLs and pipeline opportunities.

• Work across the team to create, execute, and manage the campaigns to successful outcome, including directing creative needs, choosing marketing mix, and driving vendor interactions, managing campaign deliverables, and measuring results.

• Build unique, multi-channel marketing campaigns that engage the targeted buyer with compelling messages and keep them engaged along along the buying journey

• Align targeted campaigns to overarching marketing strategy messaging strategy

• Create campaign content including emails, landing pages, and all promotional programs

• Plan the effective use of marketing budgets to maximize impact

• Use ABM tools and similar data to focus team efforts, increase buyer awareness, and improve nurturing process

• Report regularly on program performance, including engagement and down funnel metrics including sourced MQLs, opportunities, pipeline, and revenue - using the metrics for continuous improvement of campaigns

• Work with the SDR and Sales team to optimize lead followup and engagement

• Research market trends and optimize marketing programs to match market needs

• Project manage the execution of campaigns remotely, working with operations, content, and other functional marketing resources

Who You Are:

• 5+ years of B2B marketing

• Excellent social skills to develop personal relationships, align objectives cross-functionally and presentation skills

• Ability to coordinate across teams and incorporate feedback into future programs and campaigns

• Exceptional project management skills, with finely-tuned attention to detail and a creative, strategic mindset

• Refined writing skills to develop content and communications

• Experience using marketing automation tools and CRMs

• Familiarity with Account-Based Marketing (ABM) and target account strategy

• High sense of urgency; very driven with ability to understand and prioritize initiatives

• Goal-focused individual with a history of exceeding quantifiable performance metrics that determine marketing effectiveness and ROI of customer engagement efforts

What We Offer:

• Generous Medical, Dental and Vision Benefits

• Flexible time off

• Monthly wellness allowance

• Monthly commuter allowance

• Stock Options and 401k plan with discretionary matching

• Flexible Spending Accounts for health and child care

• EAP access for you and your immediate family

• 3 weeks paid parental leave on top of state paid family leave, (including for fostering & adoption)

• Paid time off to volunteer

• Disability Insurance

• Life Insurance

Compensation:

The anticipated annual compensation for this position will be $90,000 - $110,000. Compensation packages are based on a combination of factors, including the selected candidate's skills, experience as well as internal and external equity.

Culture:

Our values are active guidelines we attempt to live by every day - Put People First, Be Yourself, Do Your Best (Together), and Make It Better. We are working to ensure that all our people feel seen, respected, supported and connected at work, and we celebrate our differences for all the ways they make us stronger together.

In the spirit of those values and beliefs, we are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race or ethnicity, national origin, gender identity or expression, sexual orientation, religion, socioeconomic status, disability, age, or veteran status. If you have a disability or special need that requires accommodation, please let us know.

Don't meet every requirement? Statistics show that women and people of color are unlikely to apply to jobs unless they are 100% qualified, which is rarely the case for anyone. So, let's change that statistic! We strongly encourage individuals from minoritized groups to apply, even if your experience doesn't align perfectly. If this role excites you, we want to hear from you. You might bring the exact talent and perspective our team needs!