Sorry, this job is no longer accepting applications. See below for more jobs that match what you’re looking for!

Sr. Marketing Analyst

Expired Job

The Creative Group West Chester , PA 19380

Posted 3 months ago

TCG has a client in need of a Senior Analyst of Digital Merchandising Analytics. Located in West Chester, PA

The Senior Analyst of Digital Merchandising Analytics will lead customer analytics efforts and help guide the digital merchandising strategy. In this role you will collaborate closely with business leaders, providing them with comprehensive customer behavioral and merchandising insights to support the decision-making process. You will be responsible for helping to shape the digital merchandising strategy by providing critical business insights and helping to manage customer expectations. Senior Analyst will analyze merchandising assortment and marketing tactics through statistical modeling, key driver analysis, customer segmentation and profiling, the design of experiments, competitive analysis, and data mining.

Job Responsibilities

Digital Merchandising Insights

  • Leads and executes ad-hoc projects that inform both the strategic and tactical initiatives of the digital merchandise team

  • Identify business trends and shifts, and recommend data-driven responses to the organization

  • Use digital merchandise centric data analysis, data visualization, a/b testing and predictive modeling methods to optimize across channels and within campaigns

  • Design merchandising, targeting and segmentation recommendations to optimize digital sales across channels

Digital Customer Insights

  • Use customer-centric data analysis, data visualization, segmentation, a/b testing and predictive modeling methods to optimize across channels and within campaigns

  • Use statistical methods and tools to test hypotheses, develop insights and make recommendations

  • Design targeting and segmentation schemes to optimize marketing spend

  • Identify business trends and shifts, and recommend data-driven responses to the organization

  • Conduct research on and provide insight into industry / competitive marketing trends

  • Stay informed about, communicate, and apply new or current trends and best practices in e-commerce analytics

  • Develop deep subject matter expertise and act as a Digital Merchandising Analytics subject matter expert within the organization

  • Partner with technology teams to build out a best-in-class digital merchandising and marketing platforms and data infrastructure.

If Interested please send resume to

Job Requirements

SQL - Structured Query Language, SSAS - SQL Server Analysis Services, Analysis, Compensation Analysis, Market Analysis, Sales Analysis Reporting, Statistical Analysis, Python, Tableau, Database Creations

Required Qualifications

  • Bachelor's degree in math/stats/engineering or related, 5+ years of experience in digital merchandise analytics.

  • 2 years of experience with marketing analytics (e.g. digital tactics, targeting and customer segmentation, lifetime value forecasting, and incremental response modeling, etc.)

  • Experience with analysis tools including Excel VBA, R, SPSS, Python, R, and SAS. Demonstrates expertise with SQL, Tableau, BigQuery

  • Knowledge of digital analytics tools (Coremetrics, Google Analytics), data visualization tools (Tableau), statistical computing tools (R, SPSS), query and database access tools (MicroStrategy), A/B testing and targeting strategies, and digital analytics industry trends and best practices.

  • Understanding of disparate methodologies of digital audience measurement Proficiency with digital media research and analytics tools including Coremetrics, Hitwise, Google Trends, and Similar Web.

  • Knowledge of marketing technologies such as attribution, bid management, ad servers, tag management, etc.

  • Applies higher level technical concepts (e.g. testing, regressions, etc.) tools (e.g. Python, R, etc.)

  • Advanced capabilities in modeling, extracting, and manipulating large data sets, Deep understanding of incremental analysis

  • Experienced in applying a variety of statistical techniques to find actionable insights Understanding of sampling and testing methodology including A/B splits and multivariate testing

  • Ability to diagnose complex queries independently

  • Leads cross-functional projects; works independently with Business Intelligence to ensure data integrity

  • Deep analytical skill set and experience in media analysis

  • Constantly explores automation and reduces project lifecycle via technology, efficient querying, automation, etc.

  • Ability to synthesize qualitative and quantitative data to arrive at data driven conclusions and express them intuitively

  • Able to translate complex data into action by clearly and cogently communicating the implications of analyses from peers up to senior management.

  • Ability to influence senior leadership and decision makers across departments. Strong leadership skills; ability to motivate, inspire, coach and develop team members

  • Ability to manage team priorities, work cooperatively, influence and collaborate with cross-functional teams in a very fast paced environment

  • Strong communication and persuasion skills

If Interested please send resume to

Department: Mktg/Comm Specialist

Analysis, Analyst, Business Intelligence, Data Analysis, Database, Data Mining, E-commerce, Excel, Lifecycle, Management, Microstrategy, Modeling, Project, Python, Research, SAS, Sales, SQL, SQL Server, Statistical Analysis, Testing, VBA

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Graphic Design Coordinator Global Strategic Marketing

Johnson & Johnson

Posted 4 days ago

VIEW JOBS 11/17/2018 12:00:00 AM 2019-02-15T00:00 DePuy Synthes Companies of Johnson & Johnson issearching for a Graphic Design Coordinator, Global Strategic Marketing, locatedin West Chester, Pennsylvania. DePuy Synthes Companies of Johnson & Johnson is thelargest, most innovative, and comprehensive orthopedics business in the world.DePuy Synthes Companies offer an unparalleled breadth and depth of products,services and programs in the areas of joint reconstruction, trauma, spine,sports medicine, craniomaxillofacial, power tools, and biomaterials. With afocus on activating insights to develop innovative, comprehensive solutions, weare inspired to advance patient care. The Graphic Design Coordinator develops, prepares, produces,and coordinates various graphic art projects for the Depuy Synthes® Brandglobally to build internal and external brand equity. As a direct report to theDirector, Strategic Support, you will serve as in-house graphic designer toenable the Depuy Synthes® Brand to be presented consistently around the globe. The Graphic Design Coordinator will: * Be adept at building well-crafted aesthetic premium pieces, including single documents and executive presentations. * Handle project specifications and task assignments and guide the creative process to help build the DePuy Synthes® brand and sub-brands globally. * Design and layout a variety of graphic materials using personal computers with desktop publishing and graphic design software packages. * Translate complex concepts into visual/graphic narratives * Produce effective layouts from copy, sketches, and notes by applying knowledge of company products, client needs, and marketing objectives. * Be responsible for the delivery of projects through the printing and/or manufacturing and distribution processes. * Capture creative input, material resources and workflow on assigned jobs and event marketing. * Perform as an authority on computer-aided art design in both Mac and IBM operating system environments including expertise in PowerPoint and Adobe Illustrator, InDesign, and Photoshop. * Review/edit project copywriting for presentations, advertisements, instructional text, and other project-related needs. * Perform other related duties as assigned by management. The Graphic Design Coordinator adheres to all policies andprocedures and will engage in Credo-based decision-making. Qualifications * A Bachelor's degree or equivalent is required * A Master's Degree in fine arts, design, graphics or related field is preferred. * A minimum of four years of marketing graphic design experience with the ability to use storytelling to translate words and ideas through visual graphics and presentations. * Extensive working knowledge of most popular professional graphic programs is required. * A proven ability to think creatively to develop, design, or create new applications, ideas, relationships, systems or products, including artistic contributions. * Ability to make decisions and solve problems by analyzing information and evaluating results to choose the best solution. * Keep up-to-date technically applying new knowledge as needed. * Demonstrate interpersonal skills while working with people inside and outside of the organization. * Show differentiated capability in planning, organizing and prioritizing work. * Thorough knowledge of personal computer software (Microsoft Office products) especially PowerPoint is required. Knowledge of PowerPoint template creation and Master Slide management is preferred. * Expertise in Adobe Creative Cloud is required. * Up to 25% travel required. Applicants should include a link to their portfolio or work samples and prepare to work on a design challenge that will demonstrate their skills and expertise. Johnson & Johnson Family of Companies are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law. Primary Location United States-Pennsylvania-West Chester- Organization Depuy Orthopaedics. Inc. (6029) Job Function Creative Design Requisition ID 6464181101 Johnson & Johnson West Chester PA

Sr. Marketing Analyst

Expired Job

The Creative Group