Sr Marketing Account Executive

• The Senior Account Executive will fulfill all of the duties of the Account Executive role with the following addional responsibilities.

• Develop clear, concise and forward-thinking marketing strategies that demonstrate an understanding of client objectives.

• Lead special projects as assigned and needed.

• Serve as peer reviewer for peer senior partners and senior account executives providing feedback, overseeing colleagues materials and managing approvals as needed.

• Maintain project budget requirements.

• Guide senior leaders and board on marketing strategies and communications.

• Monitor industry trends and identify strategic opportunities.

• Conduct audience research, create and manage project analytics and metrics, identify recommendations and provide solutions; create post-campaign report.

• Evaluate scenarios, exercise independent judgment to identify solutions within the department and beyond

• Serve on department interview committees to screen new hires, onboard new team members, review team members work materials and serve as mentor.

• Identify vendors, negotiate agreements, and monitor performance.

• Collaborate with Health Alliance, providing a complimentary approach; between health plan and provider communications.

Provides marketing coordination and account service functions for provider and clinical departments, other Carle services and products, as well as the Strategic Business Units of Carle. Develops the integrated marketing communications strategy and leads production of advertising, publicity, publications and media and marketing plans for these entities.