Do you love market research and video games? Do you want to impact how some of the biggest video games are made and marketed? The Gaming Market Research team is looking for a world-class Sr. Market Research professional to drive Xbox's video game title research. The Gaming Market Research team works closely with Xbox Games Marketing and Xbox Game Studios to identify the biggest opportunities for leveraging consumer insights within Microsoft's Gaming Solution Area.
This researcher will run a program of research that includes identifying and prioritizing the most impactful market research opportunities across the Xbox games portfolio including flagship franchises like Halo, Forza, Gears of War and Minecraft, as well as new titles from new Xbox Game studios. This researcher gets to execute a wide range of methodological approaches to research and analytics. They will work closely with other research and data analytics teams to address complex consumer questions and will be an integral part of the teams that bring games marketing to life at Xbox.
5 + years of experience in consumer market research, managing projects from end to end.
Proven project management capabilities
Passion for gaming and video games
Comfortable with basic statistical packages (SPSS, SAS, R) is preferred
Has a strong grasp of the entire research process from sample design, research design, and statistical analysis and has strong project management capabilities
Excellent narrative development skills. Ability to communicate complex statistical information in clear, concise usable forms.
Excellent analytical/critical thinking skills
Market knowledge of gaming industry, specifically the business drivers, technological innovations, and industry participants
Ability to synthesize and translate business problems into actionable research approaches
Nuanced understanding of different data sources, data types and data collection methods and their associated strengths and weaknesses.
Ability to work collaboratively with other product divisions on cross platform initiatives
Strongly self-motivated and committed to a team orientation.
Bachelor's degree in marketing, social sciences, consumer psychology, or related field
Experience managing research suppliers is preferred.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.
Coordinate with Games Marketers to identify and frame the biggest opportunities for consumer insight and market intelligence acquisition.
Create and manage a comprehensive market research plan for games
Mange annual budget for games research, allocating resources to highest impact projects
Design research approaches using a deep understanding of traditional and innovative research approaches
Manage research studies using an array of qualitative and quantitative methodologies and emerging innovative research techniques.
Analyze data from multiple diverse sources to deliver meaningful consumer insights that guide marketing approaches and decisions.
Communicate and publish research results and key market intelligence insights to a wide set of constituents.
Partner with data sciences to join attitudinal and behavioral data sets.