Position Title: Sr. Manager Subscriptions
Location: Aurora, IL
Reports to: Director of Marketing #LI-BB1
First Alert is seeking a Sr. Manager, Subscriptions in our corporate headquarters based out of Aurora, Illinois. This position is responsible for leading the strategic planning and successfully managing all channels of the digital subscription ecosystem to drive conversion among prospective subscribers, as well as engagement and retention among existing customers, driving product adoption and combating churn. This role is critical to growth and execution across multiple software within the Connected Home & Security Division.
All projects and communications must align with our overall Brand Vision, building Brand Equity for the First Alert and the Onelink by First Alert brands. The selected candidate has 7+ years of prior experience with subscription-based e-commerce businesses.
Build out and execute divisional marketing strategy to generate leads and grow subscription base.
Create and maintain subscriptions product roadmaps, requirements, and user flows.
Develop loyalty programs to increase member retention and lifetime value of members.
Use CRM, social media and audience development tools and products to attract and grow subscriptions.
Define, measure, analyze metrics and report the performance of subscription campaigns and assess against ROI and KPI goals including subscriber acquisition and retention.
Utilize a data-driven approach to reach target consumers with relevant product and brand messaging and to optimize subscription strategy.
Track record of success in developing and optimizing push notification, email and in-app messaging programs.
Translate consumer needs and wishes into business opportunities.
Assist Marketing Director in development of Strategic Marketing Planning.
Bachelor's degree required. MBA is a plus.
7+ years of prior experience with subscription-based e-commerce businesses.
Accounting experience related to subscription modeling.
Strong analytical skills with solid business acumen. Translates data into focused insights.
Understands how to analyze complex data and information to draw conclusions towards reporting, program refinement, and business case building.
Experience working in a deadline-oriented environment with a high attention to quality.
Excellent written and verbal communication skills.
Proven ability to manage multiple projects and tasks.
Highly motivated and experienced business professional.
Analytical mindset and ability to execute.
Competent in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmer's, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.