FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland.
About the role
We're looking for an experienced marketing professional to join FanDuel. The Sportsbook manager will lead the strategy and delivery of all FanDuel Sportsbook online and retail CRM campaigns in the U.S. Responsibilities cover the full CRM process, from KPI setting, planning and costing, to building and execution of a campaign. The manager will work closely with the broader Marketing team, Customer Operations, and Commercial, and have high exposure to senior leadership.
This role represents an exciting opportunity to drive user growth and revenue for the Sportsbook, and establish FanDuel as the market leader in a new and massive industry.
What you'll do
Collaborate with Commercial to develop KPIs, forecasts, and reporting. Serve as main point of contact on the CRM/Retention team for Commercial managers
Ownership and accountability for all Sportsbook CRM & Retention KPIs, including actives, retention, and ARPU
Develop US Sportsbook customer segmentation and predictive models with Sportsbook Analytics team, building on learnings from PPB Global and other FanDuel Group business units
Plan and oversee all CRM campaigns, including:
Lead monthly planning process for ATL promos and ongoing retention communications
Work with Analytics and Insights teams to identify key points in the user journey in order to develop and optimize lifecycle programs to, including early life, loyalty, and winback
Drive growth by strategically cross-selling users from other FanDuel Group brands into Sportsbook
Collaborate with Risk & Trading and Content Operations on serving up exciting, timely, and best-in-class promotions to our users
Coordinate with Customer Operations on promotions and communications to ensure a smooth customer experience
Work with Acquisition, Media, PR, Product Marketing, and Product campaigns on developing and executing go-to-market campaigns as we enter new states
Collaborate with CRM Operations on building MarTech stack for US Sportsbook, within the wider framework of the FanDuel Group and PPB Global's MarTech stack
Manage Sportsbook Retention budget, including ATL promos and retention spend
Provide mentorship and development opportunities to junior members of the CRM team
Who we're looking for
5+ years working in email marketing / CRM, promotions, or strategy
Proven track record of working at the strategic and tactical level to develop omni-channel marketing campaigns and innovative promotions
Deep experience with building and optimizing customer segmentation, lifecycle marketing, and automation
Customer-centric mindset; able to articulate FanDuel's value proposition and use it to build a lasting relationship between our customers and our brand
Strong collaboration and project management skills, and ability to drive alignment among multiple stakeholders
Self-starter; ability to work independently in a fast-paced environment to drive both strategy and execution
Data driven; ability to bring strong analytical rigor to decision-making
Excellent written and verbal communication skills; experience and comfort with presenting to senior-level executives a plus
Advanced Excel skills required
Knowledge of CRM systems and processes (ESPs, analytics software)
Experience with ESPs and marketing automation systems required
Experience in sports or online gaming highly desired
What you get in return
Beyond working with such a great team?
An exciting environment with real growth
Contribute to exciting products used by a highly passionate user base
Personal learning and development opportunities
Unlimited holiday allowance
100% coverage of health insurance premiums
There's more, but we don't want to go on and on.
FanDuel is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgment or harassment. Our focus is on developing employees so that they reach their full potential.