Sr Manager, Social Analytics & Insights

The Sony Pictures Television Research Strategy & Analysis team is looking for a strong leader to join our team as Senior Manager, Social Analytics & Insights. The world's largest independent studio, Sony Pictures Television, produces original content for linear networks and digital platforms. Our series - from dramas like THE NIGHT AGENT, THE LAST OF US, and THE BOYS, to comedies like TWISTED METAL and COBRA KAI, to unscripted series like JEOPARDY!, WHEEL OF FORTUNE, and AMERICAN IDOL - are beloved by our fans and customers worldwide.

The SPT Research, Strategy & Analysis team is looking for an expert social analytics & insights leader to support across SPT titles and campaigns. The Senior Manager will utilize a varied suite of social analytics tools to monitor and report on social volume and conversation around our series and marketing campaigns and to derive actionable insights from social conversation and data. The Senior Manager, Social Analytics & Insights is a leadership role reporting to the VP Research, Strategy & Analysis.

Responsibilities:

Title/Brand & Campaign Tracking

• Frame up and deliver regular cadence tracking of trailers/campaigns (i.e., 24 hour, 48 hour, etc.) and series (i.e., premiere, weekly, finale, etc.), across volume and sentiment

• Lead reporting of social KPIs to support and inform marketing and PR strategies

• Derive actionable insights into series elements, such as characters, talent, storylines, etc.

• Identify organic and trending conversation drivers from SPT series or in broader landscape that could be applied to timely strategies

• Partner across the team to combine social insights alongside primary, syndicated, and performance data on titles and genres

• Produce and present insights deliverables on titles, including performance insight memos, season diagnostic studies, etc.

• Coordinate with partners across Sony Pictures Entertainment and contribute to cross-functional teams with multiple stakeholders

Landscape & Trends

• Lead custom reporting on ad hoc topics relating to genres (i.e., YA, horror, game shows, etc.), cultural trends (i.e., Gen Z, Gen Alpha, etc.), or broader landscape (i.e., AI, cord cutting, etc.)

• Monitor relevant industry and buyer trends via social analyses of sentiment and engagement

• Coordinate with genre leads on analyses in support of relevant in-depth analyses to evaluate genre landscape & content trends

• Generate strategic insights on genre and content trends to futureproof creative strategies

• Enhance understanding of the competitive landscape

Communication

• Design best-in-class deliverables that concisely and effectively communicate insights

• Clearly articulate and translate complex, data-driven insights into crisp, actionable takeaways

• Present findings to key stakeholders including senior leadership, development, current programming, marketing/PR, as well as to EPs, production companies, etc.

Team Leadership

• Manage relationships with social vendors

• Continuously evaluate suite of social vendors and assess new and emerging vendors and methodologies

• Act as the internal expert on the full suite of tools & software, with responsibility to train and manage junior team members' usage

• Establish close, effective relationships with creative, marketing, and partners across Sony

Qualifications:

• 5-7 years of experience in social media analytics and insights research for media and entertainment

• Expert understanding of social platform tools and best practices across Twitter/X, Facebook, Instagram, Reddit, TikTok, etc.

• Experience with a range of social analytics software including Canvs, ListenFirst, Quid, Meltwater, Tubular, Talkwalker, etc.

• Familiar with the TV landscape, including linear networks, digital platforms, and emerging media platforms, as well as of the TV production business model

• Familiarity with or fluency with other research tools, including Nielsen ratings or primary research, and how to synthesize information across multiple methodologies to tell clear, concise stories with data

• Proficiency with analytical tools like Tableau and in Microsoft Office suite (PowerPoint, Excel, Outlook, Word)

• Strong interpersonal, consensus-building skills, with ability to communicate and achieve results across multiple stakeholders

• Confident and self-motivated; able to own projects and execute them at a high level

• Respectful, friendly, and approachable with a positive outlook and attitude

• Exceptional organization and project management skills, ability to prioritize multiple projects

• Collaborative and transparent with experience working in a matrixed, multicultural, and international organization

• Bachelor's degree required, preferably in the fields of Marketing, Communications, Economics, Psychology, Social Sciences, Data Science, or related fields

The anticipated base salary for this position is $110K to $150K. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.