Sr. Manager, Product Marketing

Amazon.Com, Inc. New York , NY 10007

Posted 11 months ago

Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easierwhoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the way our customers live their lives and run their businesses. Together we are building the future, one innovative product, service, and idea at a time.

Amazon Advertising is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our ad solutionsincluding sponsored, display, video, and custom adsleverage Amazon's innovations and insights to find, attract, and engage intended audiences throughout their daily journeys. With a range of flexible pricing and buying models, including self-service, managed service, and programmatic ad buying, these solutions help businesses build brand awareness, increase product sales, and more.

This role will lead a team of product marketers responsible for driving awareness, understanding, and adoption of our self-service and emerging Amazon Advertising products and features in market. The team is responsible for both inbound and outbound marketing functions including developing and executing go-to-market strategies for Amazon Advertising's self-service ad solutions globally. As a manager, he/she will be responsible for ensuring positioning, collateral, and marketing strategies are well-crafted with a high attention to detail. This team interfaces directly with multiple cross-functional teams, including product, legal, privacy and policy, sales and customer success teams, training, and PR. The ability to effectively partner with and influence these teams will be critical to success. This person will also invent new ways of doing things with an eye for simplifying and improving processes, and be responsible for additional projects to add more value to the business.

Specific functions are as follows:

  • Build and lead team of product marketers responsible for global product marketing

  • Work cross-functionally with marketing and training teams, product, sales, insights and analysts, legal, and PR to deliver accurate positioning of our products and solutions

  • Continually raise the bar on development of compelling, data-driven storytelling with an advertiser focus

  • Lead the team that develops go-to-market strategy and adoption-driving initiatives for top business drivers

  • Ability to identify global stakeholder needs, escalate quickly when there is misalignment, and implement team prioritization

  • Ability to identify better ways of working at scale through building new mechanisms and processes

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Sr Manager Product Marketing

XO Group

Posted 2 months ago

VIEW JOBS 1/2/2020 12:00:00 AM 2020-04-01T00:00 WHAT WE DO MATTERS: Here at The Knot Worldwide, we believe in doing work that matters. In 15 countries around the world, our leading family of brands (The Knot, WeddingWire, Bodas, GigMasters, The Bump, How They Asked, Lasting, and more) inspire, inform, and celebrate our communities as they move through life's milestones. From the proposal to creating a home, and starting a family together, we're there for every step of the journey. Our couples and business partners depend on us. They're all in. So are we. ABOUT THE ROLE AND OUR TEAM: The Knot Worldwide is looking for an energetic, talented Senior Manager of Product Marketing to drive product awareness, engagement and demand. This position will help develop positioning strategy and execute communication highlighting new features and product functionality highlighting The Knot and WeddingWire's expertise as leaders in the wedding industry. This role will support the Marketing team in driving usage offerings, including registry, vendor marketplace wedding websites, apps and more. You will work with smart and creative people who will help you hone your skills and develop your career. RESPONSIBILITIES: * Work with Product Marketing team to define and execute compelling marketing positioning and campaigns * Identify new opportunities for The Knot and WeddingWire to generate product demand and usage * Drive internal cross-team transparency on value of new initiatives and improvements * Create onsite messaging, emails, and other materials as needed to communicate product improvements and associated marketing programs * Partner with owners of paid channels to launch, track and optimize customer acquisition related campaigns * Analyze program and campaign effectiveness, share key learnings and make recommendations about future growth opportunities * Proactively stay on top of what our competitors are doing SUCCESSFUL SENIOR PRODUCT MARKETING MANAGERS HAVE: * Minimum 5-7 years product marketing experience * Works well cross-functionally, particularly with Product and Creative teams * Strong player-coach mentality, excels at strategic thinking as well as rolling up sleeves to get things done * Ability to manage multiple projects at one time, prioritizing and organizing effectively * Outstanding writer and editor with exceptional attention to detail * Understanding of SEO principles preferred * Strong commitment to timelines, accuracy, and professionalism * Data-driven approach and strong analytical skills * Enthusiastic and self-directed with the desire to take initiative * Ability to work in a fast-paced environment with all levels of management * Positive attitude and enthusiasm for teamwork and results * Bachelor's Degree with a strong academic record At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference! WHAT WE LOVE ABOUT YOU: * You deeply understand our users and put them at the center of everything you do. You aim to serve and delight them every day. * You are respectful and act with the highest integrity. * You ask questions to understand a perspective and are comfortable respectfully challenging assumptions. * You set clear ambitious goals. You anticipate obstacles, persevere, and are accountable for your commitments. * You aren't afraid to challenge the status quo and know that there's no such thing as failure if you learn from it. * You seek out feedback and never settle in your quest to grow and develop. By being here, you make our company stronger. WHAT YOU LOVE ABOUT US: The Knot Worldwide offers a unique employee experience and we are deeply proud of our award-winning culture. From flexible vacation and generous parental leave benefits to promoting wellness and giving back to our community, we believe in happiness above all else—in and out of the office. * - The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. If you are a resident of California, by submitting your application, you acknowledge that you've read the California Privacy Notice. XO Group New York NY

Sr. Manager, Product Marketing

Amazon.Com, Inc.