Sr. Manager of Marketing Strategy - ( 2108918 )
We are the world's learning company with more than 24,000 employees operating in 70 countries. We combine world-class educational content and assessment,powered by services and technology, to enable more effective teaching and personalized learning at scale. We believe that wherever learning flourishes so do people.
We are seeking a Sr Manager of Marketing Strategy to bring Pearson's new college study app direct to students in accessible, relevant and innovative ways. This person will be responsible for identifying, analyzing, and executing the growth strategies that scale subscribers and revenue. This role reports to the Director, DTC Marketing.
Leading the Higher Ed marketing upper funnel strategy. Hands-on implementation of marketing campaigns and tactics including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix.
Develop an insights-led growth marketing strategy and initiatives that will drive volume, consideration, and subscriptions.
Lead and drive the timelines, budgets, strategy, and cross channel alignment for campaigns
Develop and manage the go to market plans that drive consistency in voice, tone and message across all channels
Manage internal and external creative and media partners to deliver business objectives.
Develop creative briefs for Creative. Taking research, information and insights and distilling them down into a singular strategic idea for Creative teams to operate from
Work with cross-functional Higher Ed, Product, and DTC teams to identify and execute growth opportunities.
Responsible for synthesizing the most impactful insights around the consumer, their needs (articulated and unarticulated), emotional drivers, product, communications and brand positioning.
Create communications strategy and platform to effectively reach target audience to drive business & brand impact.
The anticipated starting salary range for Colorado-based candidates expressing interest in this position is $110K. This position is eligible to participate in an annual incentive program.
Benefits available to eligible employees can be seen at: https://pearsonbenefitsus.com/
Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply.
Retail or consumer goods experience is required.
Subscription experience is a plus.
Agency experience is a plus.
Experience working in highly cross-functional and matrixed organizations.
Excellent strategic, analytical and quantitative skills
Ability to work with business owners to define key business questions and to build data-driven analyses that answer those questions.
Confident leader who can prioritize well and communicate clearly, both verbal and written, across all levels of the organization with a proven ability to influence others.
Takes action with strengths in problem solving, issue-resolution, ability to work in a deadline driven work environment, attention to detail, and ability to multitask.
Primary Location : US-RE-Remote
Work Locations :
Job : Marketing
Organization : North America
Employee Status : Regular Employee
Job Type : Standard
Job Level : Manager
Shift : Day Job
Travel : No
Job Posting : Sep 23, 2021
Job Unposting : Ongoing
Schedule: : Full-time Regular
Req ID: 2108918