Sr. Manager, Marketing Ops/Analytics

Infoblox Inc. Tacoma , WA 98402

Posted 3 months ago

Are you ready to take on an important role in a marketing team that has a direct impact on the company's bottom line? We're looking for someone with initiative and a passion for optimizing marketing systems and the data that flows through them. You'll support the Vice President of Marketing Operations and Global Demand Generation in managing the marketing tech stack and processes, as well as producing clear and actionable analytics. The ideal candidate loves to dig into data, polish processes, and is an analytics expert who is adept at uncovering and communicating key takeaways in an understandable way.

Responsibilities:

  • Manage the overall lead funnel and BDR follow-up process worldwide

  • Develop Marketing Dashboards to track key success metrics for the team and executive leadership

  • Creation of effective ROI reporting and identification of the need for data enrichment / cleansing

  • Drive Marketing enhancements for CRM and marketing automation systems

  • Manage the Marketing Operations team and act as technical expert for the MarTech stack

  • Manage the Marketing database to ensure superior data quality

  • Manage lead scoring program and hold regular reviews to solicit feedback for future improvements, report on performance, participate in cross-functional collaboration with Sales and Marketing leadership

  • Guide implementation of a Marketing attribution and Lead-to-Account Matching tool and report on results

  • Partner with Sales BDR teams to define and implement lead assignment logic based on business requirements. Monitor all lead assignments, including "unassigned," to ensure leads are getting appropriate follow-up. Perform root-cause analysis to uncover issues that impact lead assignment and drive to resolution

  • Provide training to new marketing, sales and BDR team members on lead flow process, CRM reporting and dashboards.

Requirements:

  • Bachelor's Degree or equivalent experience required

  • 8+ years of experience in marketing operations

  • Deep knowledge of Marketing tech stack systems (including Marketo, Salesforce, LeanData, etc.), implementation process and lead lifecycles

  • Experience managing lead scoring models highly desirable

  • Proven hands-on experience troubleshooting and resolving issues in Salesforce.com

  • Ability to understand and interpret data, and present findings to general marketing and sales audiences

  • Excellent presentation, written, and verbal communication skills

  • Strong organizational, analytical, meeting management, and interpersonal skills

  • Ability to influence cross-functional teams

  • Self-starter, strong teamwork and problem-solving skills

  • Experience working with global teams and motivating team members

The ideal candidate will possess

  • Conscientious attitude and dependability, strengths in teamwork and communication

  • Ability to manage multiple projects in fast- paced environment, highly organized, very detail oriented

  • Passion for driving alignment between sales and marketing

  • Experience in Cloud/Security space

Education:

  • BA/BS in Marketing, business or related technology area; MBA desired but not required

It's an exciting time to be at Infoblox. We are the market leader in Technology for network control. Our success depends on bright, energetic, talented people who share a passion for excellence in building the next generation of networking technologiesand having fun along the way. Infoblox offers a fast-paced, action-oriented environment. We promote a culture that embraces innovation, change, teamwork, and strong partnerships. Join the winning Infoblox teamour future looks bright, and so will yours. To check out what it's like to be a Bloxer click here.

#LI-RC1


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Sr. Manager, Marketing Ops/Analytics

Infoblox Inc.