Vonage Marketing Mission: We strive to innovate and enhance Vonage's ability to tell the story of our who we are today, the portfolio we have assembled and why it matters to our current and future customers. Our Marketing team is composed of highly-motivated, energetic and customer-focused Team Members that look to scale through data, while connecting to the needs of our audience in order to achieve growth for our products and services.
Why this role matters
The Sr. Manager of Marketing Operations will be involved with critical strategic, analytical, and operational projects designed to accelerate Vonage's growth. This position is central to our success, helping us shape strategy, improve our operating model and execute our campaigns. This position will oversee firm wide marketing operations by working with cross functional teams and multiple stakeholders to identify interdependencies and find operational efficiencies.
The Sr. Manager is the go-to point of contact for a myriad of critical activities, helping to lead working group meetings, manage the team's project plan, prepare agendas, manage follow ups and create presentations for review with senior leadership. Balanced between day-to-day performance and infrastructure maintenance/ improvement, this Director will be responsible for the use of our CRM, marketing automation, data enrichment vendors, and other needed systems to execute demand generation, Account Based Marketing, and engagement / client focused campaigns. This person must be a comfortable being a technical strategist, a strong project manager, and a marketing automation expert.
IF THIS SOUNDS LIKE YOU, CONTINUE READING BELOW.
What you will do
Collaborate with cross functional teams to develop operations processes, lead flows, and technical solutions to support
Identify opportunities and uncover untapped needs by leading interviews and discussions with current internal partners and stakeholders
Lead development (or enhancement) of internal capabilities that can be provided at scale to marketers
Lead best in class marketing automation strategies, overlay programs to our customer journey to ensure automated support where needed
Oversee analytics and performance of automated campaigns
Understand our data infrastructure and manage relationships with third party data providers and use them to support strategies to use data to improve targeting for marketing
Perform marketplace and industry analyses with the goal of identifying product opportunities, and uncovering potential market and partner/vendor plays
Manage a team of internal FTE and external vendors and provide strategic oversight, coaching, and leadership to keep them motivated and effective.
Create a close partnership marketing operations and sales operations
Be an ambassador for data integrity across multiple systems (CRM, marketing automation, etc.)
Provide guidance and implementation on marketing lead prioritization (scoring, routing, etc.)
Plan short-term and long-term infrastructure needs with business leaders, in conjunction with revenue projections
Oversee the hygiene, functionality and integrity of lead intake forms across the organization
Consult with Sales, sales operations, marketing, and business teams on campaign effectiveness and support campaign development and execution
Triage ad hoc systems and data issues with high urgency
Lead/participate in Marketing team meetings, sales training sessions, company meetings, and industry events as needed.
Create presentations to communicate plans to internal teams that are impactful and results oriented.
Drive the strategic set-up of monthly reporting, quarterly plans, and ad hoc analysis for C-Suite presentations. Translating data and numbers into insight and action plans for the business.
Manage processes and protocols to support active project and program management.
Provide weekly/monthly comprehensive status reports, project updates, and communication with project team, and leadership on a regular basis.
What you will bring
Strong operational mind with a focus on analysis and reporting
Excellence in Salesforce implementation and a marketing automation platform (Pardot preferred)
Strong interpersonal and communication skills. Ability to collaborate; effectively working across multiple
levels, roles, and functions in the organization
Experience executing email marketing, as well as other channels
Experience developing data requirements and supplementing existing lists with strategies to drive both completeness and accuracy
What is required for application
10+ years of marketing experience, with at least 3 years of marketing operations experience
Minimum 3+ years of people leadership experience
What is in it for you
Note: The purpose of this profile is to provide a general summary of essential responsibilities for the position and is not meant as an exhaustive list. Assignments may differ for individuals within the same role based on business conditions, departmental need or geographic location. An individual must demonstrate successful performance in their current position before being considered for promotion. In addition, in order to promote into a higher-level position, a business need for the promotion must exist and the candidate must be considered the most qualified person for the new position.