Sr Manager, Marketing Operations (Hybrid)

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Job Type

Full-time

Description

Great Lakes Credit Union is Hiring GREAT people for our GREAT team!

Do you enjoy customer interaction and relationship building?

WE WANT YOU ON OUR TEAM!

Reports directly to and under the general supervision of the VP, Marketing, the Sr Manager, Marketing Operations' primary purpose is to assist Great Lakes Credit Union to live out our Vision, "To be the members' trusted financial partner." Responsible for ensuring that outstanding service is delivered to both internal and external members, in alignment with our Service Promise.

The Sr Manager, Marketing Operations' is responsible for implementing data-driven strategies to optimize the effectiveness of marketing campaigns. The specialist takes charge of planning and overseeing production processes, data analysis, ensuring brand compliance, and managing technology infrastructure.

As a Senior Manager, Marketing Operations, you will be responsible for:

• Developing and implementing strategies to optimize campaigns and maximize ROI
• Budget Management

• Managing real-time tracking of marketing budget utilization

• Advertising Operations

• Coordinating media planning, trades and setting up campaigns

• Project Management

• Supporting the media team to ensure that creative deliveries are available on-time

• Vendor Management

• Managing procurement and payment process with marketing vendors

• Communications

• Create compelling presentations / communication materials for the Marketing and senior leadership team

• Driving various initiatives to improve the efficiency of GLCU marketing investment & spend

• Collaborating with other departments and stakeholders to ensure marketing campaigns are aligned with business goals and objectives

• Monitoring campaign tracking and analytics to ensure campaigns are performing according to expectations

• Managing the budget for all marketing initiatives, including tracking expenditures and forecasting future spend

• Ensuring marketing materials are up-to-date, accurate, and easily accessible

• Performing market research and competitive analysis to stay abreast of industry trends and best practices

• Analyzing data and generate reports to measure the effectiveness of marketing campaigns

• Creating and enforcing marketing processes and workflows

Requirements

• Five years to eight years of similar or related experience

• Equivalent to a college degree (BS or BA in a relevant field)

• Managerial responsibilities of managing a Lead or Assistant

• Ability to motivate or influence others is a material part of the job, along with obtaining cooperation

• Makes daily operational decisions, but requires concurrence on out of budget or other strategic direction

• Under general management, sets direction for one or more departments

• General knowledge of marketing project management systems such as: Basecamp, slack, Wrike, Smartsheet, Canto or similar

• Use of digital marketing measurement tools to manage websites, social media and other channel performance is a plus.

• Certifications in GA4, Lean Six Sigma or other project management methodologies is a plus.

To learn more about our mission, company culture, and community impact please visit our YouTube channel and Newsroom below:

GLCU YouTube Channel

GLCU NEWSROOM

We're the total package!

To view our GREAT Benefits please contact our HR Team!

Great Lakes Credit Union is proud to be an Equal Opportunity Employer, Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.

Salary Description

Pay Grade 14: Starting at $93,100.00 Annually