Sr. Manager, Key Account Marketing

From nightclubs, bars and festivals to quick service restaurants and delivery apps the On Premise is a unique environment where people come together with an ice cold can of Red Bull. Reporting to the Senior Director of Trade and Key Account Marketing, you will lead the channel marketing strategy with the aim to position us as the #1 brand and product for the consumer and trade. You will increase visible distribution, building our relevance and increased consumption across the entire On Premise channel. You will also implement the On Premise marketing strategy within Key Accounts across Casual Dining, Hotels/Casinos, Entertainment. You will deliver leading marketing programs that secure new business opportunities, whilst expanding execution and driving demand within existing accounts.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

Expand all

• PARTNERSHIPS

Collaborate with important partners (eg CMO, Food and Beverage Director, Operations leads, etc.) on strategic planning to align our priorities

Uncover key on premise trends and opportunities and develop marketing solutions by segment

Combine On Premise strategy and marketing plans to activate each segment at scale

Use Brand Assets to unlock sustainable, mutually beneficial partnerships

Ensure programs support goals of securing new business, driving demand and expanding execution within existing accounts

• STRATEGY IN THE ON PREMISE

Build Joint Business Plans with top partners within responsible segments of business

Collaborate with Channel Directors and HQ business leads to develop the strategy for your responsible segment(s) of business

Understand Key Account landscape and how to apply marketing tactics to fit customer and Red Bull's needs

Develop and implement year through strategy within Key Account customer and segment programming

Bring Marketing strategy into action through ongoing coaching of sales teams

Coordinate with On Premise Trade Marketing Manager for in-store POS development

Work to protect Red Bull brand equity in all activations

• MARKETING CAPABILITIES TO WIN NEW BUSINESS

Strategic postioning and negotiation of the use of our assets and properties

Be the expert in Red Bull Marketing opportunities and programs

Identify the right marketing mix to align with prospective customer priorities

Understand customer needs and align with our Brand and On Premise priorities

Present with impact to establish credibility with prospective customer decision makers

Collaborate with Trade Marketing Manager to deploy creative Trade solutions to capture attention of decision makers and convert into initial meeting

• BUILD THE BRAND IN THE ON PREMISE

Understand and uphold Brand standards across all activations

Integrate national brand activation calendar into the on premise

Coordinate with On Premise Trade Marketing Manager for in-store POS development

Coordinate with On Premise Key Account Marketing team and Brand to develop account messaging strategy that aligns with company programs

Protect our brand equity in all activations

• CUSTOMER MEETINGS AND PLANNING SESSIONS

Be the expert in Red Bull Marketing opportunities and programs for customer partners

Collaborate with marketing counterparts (eg Sports, Gaming, Culture, Brand) for account programming integration

Understand customer needs and align with our Brand and On Premise priorities

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 7+ years of Marketing & Sales experience

• Experience developing successful marketing programs

• Project management experience

• Experience presenting in customer meetings required

• Experience using insights to inspire action

• Field Experience On Premise Key Account Experience an advantage

• Bachelor's degree or equivalent work experience

• Must be fluent in English, additional language skills an advantage

• Travel 30-40%

• Permanent

• Benefits eligible

WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America